INDIAN Tourism

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INDIAN Tourism

  1. 1. Travel And Tourism Services Marketing<br />Presented by<br />SaurabhGupta<br />
  2. 2. Introduction<br />Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes.<br />
  3. 3. India : Perfect Destination<br />India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism<br />India is now recognized as a year round destination<br />According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020<br />
  4. 4.
  5. 5. Types Of Tourism<br />Adventure tourism<br />Wildlife tourism<br />Medical tourism<br />Pilgrimage tourism<br />Eco/ Natural tourism<br />Cultural tourism<br />Rural tourism<br />Heritage tourism<br />Leisure tourism<br />Luxury train tourism<br />
  6. 6. 7 P’s of Travel and Tourism<br /><ul><li>Place
  7. 7. Price
  8. 8. Promotion
  9. 9. Process
  10. 10. People
  11. 11. Physical Evidence</li></li></ul><li>Product<br /><ul><li>Attraction
  12. 12. Destination
  13. 13. Connectivity
  14. 14. Facilities
  15. 15. Accessibility</li></li></ul><li>Accessibility<br />Connectivity<br />Direct Distribution<br />Place<br />
  16. 16. Cost Involved<br />Income level of potential customer<br />Competitors price<br />Demand<br />Price<br />
  17. 17. Print Media<br />Electronic Media<br />Discount package<br />Tying up with hotels and airlines<br />Promotion<br />
  18. 18. Pleasant & Friendly<br />Knowledgeable<br />Presence of right people<br />People<br />
  19. 19. Tangible aspects should be advertised<br />Complementary Gifts<br />Local Aircrafts <br />Physical Evidence<br />
  20. 20. process<br />
  21. 21. Challenges<br />Reduced leisure time<br />Technological advancements<br />Terrorism<br />Socioeconomic conflicts<br />
  22. 22. Current trends<br />
  23. 23.
  24. 24.
  25. 25. THANK YOU<br />

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