A short ppt on Videocon

1. Topic

2. Videocon Industries Limited is a large diversified Indian
company headquartered in Mumbai. The group has 17
manufacturing sites in India and plants in Mainland
China, Poland, Italy and Mexico. It is the third
largest picture tube manufacturer in the world. The group
is a US$5 billion global conglomerate (firm). Videocon has
various brands such as Kenstar under its portfolio.

4. Founder of Videocon
Venugopal Dhoot
1.Venugopal Dhoot is an Indian
businessman. According to Forbes
magazine, his wealth in 2015 was $1.19
billion, the 61st richest person in India. He
is an alumnus of the College of
Engineering, Pune, India.
Born: 30 Sep 1951 (age 66) · Mumbai,
India
Education: College of Engineering, Pune

5. Products
The Videocon group's core areas of business are consumer electronics and
home appliances. They have recently diversified into areas such as DTH,
power, oil exploration and telecommunication.
Consumer electronic
In India, the group sells consumer products like colour televisions, washing
machines, air conditioners, refrigerators, microwave ovens and many other
home appliances, through a multi-brand strategy with the largest sales and
service network in India.
Mobile phones
In November 2009, Videocon launched its new line of mobile phones.Videocon
has, since launched a number of handsets ranging from basic colour FM
phones to high-end Android devices. In February 2011, In July 2015, Videocon
Mobiles launched its own flagship smartphone Videocon Infinium Z51+ in
India.
On 7 June 2016, Videocon Mobile launched its new smartphone 'Videocon
Krypton3 V50JG' in India.It includes features like 12.7 cm (5 inches) screen

6. DTH
Main article: Videocon d2h
In 2009, Videocon launched its DTH product, called 'd2h'. As a pioneering offer in
the Indian DTH market and introduced first radio frequancy remote in India,
Videocon offered LCD & TVs with built-in DTH satellite receiver with sizes 19" to
42".
Videocon Telecommunications Limited has a licence for mobile service operations
across India. It launched its services on 7 April 2010 in Mumbai.
Retail
Videocon owns three retail brands : Planet M, DigiWorld and Next.
Petroleum
Videocon Petroleum has 25% stake in Ravva oil field which is operated by Cairn
India in Andhra Pradesh.

7. Market Strategies
Marketing Mix of Videocon analyses the brand/company which covers
4Ps (Product, Price, Place, Promotion) and explains the Videocon
marketing strategy. The article elaborates
the pricing, advertising & distribution strategies used by the
company.

15. • Freezer should be small
• No crystal, grill shelf should be there
• No MRP is written. So MRP should be written
• Date of manufacturing is not written
• Model change should be there constantly
• Double door refrigerator should be provided.
• In today’s world of competition, the company should pay more attention
towards:
• Best sales service
• Displays
• In festivals we do promotions
• 0% finance
• Exchange offer
• High incentives
• 0% interest