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Videcon 4p and 3c jaipur


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It's a live project on 3c's and 4 P's of videocon with respect to Kanchan enterprise Jayanti Market Jaipur.

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Videcon 4p and 3c jaipur

  1. 1.
  2. 2. About ideocon…<br />Videocon founded in 1979, at Aurangabad in Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion. <br />Founder - Late NandlalMadhavlalDhoot<br /> Sons envisioned Videocon International Ltd.<br />Third largest manufacturers of Colour Picture Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.<br />
  3. 3. Its mission statement…<br /> The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen<br />Venugopal N Dhoot<br /> Chairman<br />
  4. 4. Its global partners…<br />
  5. 5. Price<br />Place<br />Product<br />4 P’s<br />Promotion<br />
  6. 6. PRODUCT<br />
  7. 7. IDEOCON<br />Consumer Electronic<br />Home Appliance<br />Components<br />Petroleum<br />Internet<br />Office Automation<br />Power<br />CTV’s<br />_________<br />B&W TV’s<br />_________<br />Audio systems<br />_________<br />Color Monitors<br />Refrigerator<br />_________<br />Washing Machines<br />_________<br />Air Conditioner<br />_________<br />Dish Washer<br />_________<br />Microwave Oven<br />_________<br />Mixer & Grinder<br />TV, VCR & Audio Components<br />___________<br />Glass Shell for Color Picture Tubes<br />___________<br />B&W Picture tube<br />___________<br />Monitors <br />___________<br />Compressors<br />___________<br />Other Components<br />Digital Diaries<br />_________<br />Kiddy PC<br />_________<br />DATA Projector<br />_________<br />Power Inverter<br />________<br />Digital MP3 Player<br />_________<br />Palm Top<br />ISP<br />________<br />Content & Web Solution<br />Crude Oil Extraction<br />1050 Mw<br />Power Generation<br />
  8. 8. TELEVISIONS <br />PLASMA<br />LCD:-<br />
  9. 9. REFRIGERATOR:-<br />
  10. 10. WASHING MACHINE:-<br />
  11. 11. AIR CONDITIONER:-<br />
  12. 12. PRICE:-<br /><ul><li>Television:-</li></ul> LED- 21,000 to 1,49,000.<br /> LCD- 13,490 to 44,000.<br /> Ultra Slim- 5000 to 8690.<br /> Flat TV- 5190 to 6990<br /> Conventional TV- 4000 to 4190.<br /><ul><li>Washing Machines:-</li></ul> Automatic- 10,490 to 42,220.<br /> Semi Automatic- 6000 to 10,000.<br /><ul><li>Refrigerator:-</li></ul> Frost Free- 12,000 to 77,778.<br /> Direct Cool- 17,000 to 17,504.<br /><ul><li>Air Conditioner:-</li></ul> Split A.C.- 17,990 to 56,000<br /><ul><li>Microwave Oven:- 3,990 to 13,490</li></li></ul><li>PLACE:-<br />
  13. 13.
  14. 14. Electronic market is comprises of Rs1600 crore in all over Rajasthan.<br />Out of which Videocon comprises 25% of it.<br />Out of 25% of Videocon targeted in Rajasthan 55% covered by the Jaipur belt (Jaipur, Alwar, kota etc).<br />The company have <br />over 4000 Dealers and <br />sub dealers and Network <br />of 100 service centers within <br />Jaipur belt.<br />*appr<br />*aprox. figure.<br />
  15. 15. PROMOTION:-<br />
  16. 16. Kanchan Enterprises <br />At persent a new offer is running at kanchan enterprises that is JiyoAjadi se <br />There is two combo offer in this :-<br />1st is AzadiPrimium in which by purchasing of 5 combo product , we can save Rs. 7740 .<br />And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 . <br />
  17. 17. Videocon branding <br /><ul><li> New logo. Unveiled on 2nd July, 2009
  18. 18. The new ‘V’ composed of two animated green showing going green, </li></ul> lava like shape called chow and mow.<br />
  19. 19. Videocon launches an advertisement of chow-mow in which one is showing the physical strength and other one is showing the intellectual part.<br />
  20. 20. Recently Videocon promote itself by<br /> a mega trade fair on 3rd to 5th September at<br />Ambedkar circle in Jaipur.<br />The concept of DTH service is very new in<br /> presence of other player like ZEE TV’s Dish TV, Tata Sky, Airtel Dish TV, providing only set up box.<br />Effective advertisement of Shahrukh Khan & Dhoni and RiteshDeshmukh’s variety of advertisements.<br />
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  22. 22. COMPANY PROFILE:-<br />Annual Turnover is US 4 billion dollars.<br />Videocon is the third largest home appliance and consumer electronic company in India.<br />Since 1998 it has expanded its operations globally.<br />Net Income of the company in the year 2010 was 407.02 crores.<br />
  23. 23. CUSTOMER:-<br />
  24. 24. COMPETITOR:-<br />
  25. 25. PRESENTED BY:-<br />NijoNinan<br />PiyushPoddar<br />Ravi PrakashKumawat<br />SahilYadav<br />ShivBhagwan<br />Abhishek Mathur<br />AmitYadav<br />Bhupen Sharma<br />DeepikaKachawa<br />Monika Jain<br />
  26. 26. THANK YOU<br />