IHP 510 Module Eight Worksheet For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services. For this follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you proposed in the Module Six Worksheet. In this task, you will illustrate how you would allocate $100,000 among the three campaigns you proposed. · First, list the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task. · Next, illustrate how you would allocate a portion of the funds for each priority. Be sure to consider direct, indirect, and hidden costs. Please see the example below. · Finally, describe why you made the budgeting choices around prioritization and specific costs. Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns. Example Priority One: Here is where you list the target market/demographic, the department/program/service, and the marketing technique for the three priorities that you selected in the Module Six worksheet task. (Ex: white low-income, oral health, and television commercial/s.) Funds Allocated for the Marketing Campaign: $50,000 Direct Costs · Scriptwriter $5,000 · Actors and actresses $7,000 · Airtime $10,500 Indirect Costs · Manager $15,000 · Two staff $7,500 Hidden Costs · Outsourcing $5,000 Total Costs for Priority One: $50,000 Note: Based on this example, you would have $50,000 remaining for Priority Two and Three. Priority One Priority One: Funds Allocated for the Marketing Campaign: $ ___________________________ Direct Costs · Identify $0 · Identify $0 · Identify $0 Indirect Costs · Identify $0 · Identify $0 · Identify $0 Hidden Costs · Identify $0 · Identify $0 Total Costs for Priority One: $0 Discussion: Priority Two Priority Two: Funds Allocated for the Marketing Campaign: $ ___________________________ Direct Costs · Identify $0 · Identify $0 · Identify $0 Indirect Costs · Identify $0 · Identify $0 · Identify $0 Hidden Costs · Identify $0 · Identify $0 Total Costs for Priority Two: $0 Discussion: Priority Three Priority Three: Funds Allocated for the Marketing Campaign: $ ___________________________ Direct Costs · Identify $0 · Identify $0 · Identify $0 Indirect Costs · Identify $0 · Identify $0 · Identify $0 Hidden Costs · Identify $0 · Identify $0 Total Costs for Priority Three: $0 Discussion: ...

1. IHP 510 Module Eight Worksheet
For the Module Six worksheet task, you proposed marketing and
communication strategies based on the target market and
demographics for a department, program, or service of the
Missouri Department of Health and Senior Services.
For this follow-up worksheet task in Module Eight, you will
complete a basic budget for implementing the marketing
strategies you proposed in the Module Six Worksheet. In this
task, you will illustrate how you would allocate $100,000
among the three campaigns you proposed.
· First, list the target market/demographic, the
department/program/service, and the marketing technique for
the three priorities you selected in the Module Six worksheet
task.
· Next, illustrate how you would allocate a portion of the funds
for each priority. Be sure to consider direct, indirect, and
hidden costs. Please see the example below.
· Finally, describe why you made the budgeting choices around
prioritization and specific costs.
Note: Although you are not being asked to prioritize your
marketing tactics for a specific budget in your final healthcare
marketing plan, this is an important exercise to complete as it is
crucial to understand how healthcare organizations allocate
funds for their marketing campaigns.
Example
Priority One: Here is where you list the target
market/demographic, the department/program/service, and the

2. marketing technique for the three priorities that you selected in
the Module Six worksheet task. (Ex: white low-income, oral
health, and television commercial/s.)
Funds Allocated for the Marketing Campaign: $50,000
Direct Costs
· Scriptwriter $5,000
· Actors and actresses $7,000
· Airtime $10,500
Indirect Costs
· Manager $15,000
· Two staff $7,500
Hidden Costs
· Outsourcing $5,000
Total Costs for Priority One: $50,000
Note: Based on this example, you would have $50,000
remaining for Priority Two and Three.
Priority One
Priority One:
Funds Allocated for the Marketing Campaign: $
___________________________
Direct Costs
· Identify $0
· Identify $0

3. · Identify $0
Indirect Costs
· Identify $0
· Identify $0
· Identify $0
Hidden Costs
· Identify $0
· Identify $0
Total Costs for Priority One: $0
Discussion:
Priority Two
Priority Two:
Funds Allocated for the Marketing Campaign: $
___________________________
Direct Costs
· Identify $0
· Identify $0
· Identify $0
Indirect Costs
· Identify $0
· Identify $0
· Identify $0
Hidden Costs
· Identify $0
· Identify $0
Total Costs for Priority Two: $0

4. Discussion:
Priority Three
Priority Three:
Funds Allocated for the Marketing Campaign: $
___________________________
Direct Costs
· Identify $0
· Identify $0
· Identify $0
Indirect Costs
· Identify $0
· Identify $0
· Identify $0
Hidden Costs
· Identify $0
· Identify $0
Total Costs for Priority Three: $0
Discussion:
IHP 510 Module Eight Worksheet Guidelines and Rubric
Budgeting for Healthcare Marketing
Overview: For the Module Six worksheet task, you proposed

5. marketing and communication strategies based on the target
market and demographics for a
department, program, or service of the Missouri Department of
Health and Senior Services—strategies that align to its mission,
vision, goals, and objectives. For
this follow-up worksheet task, you will complete a basic budget
for implementing the marketing strategies you proposed in that
task.
Prompt: First, complete the Module Eight Worksheet by listing
the target market/demographic, the department/program/service,
and the marketing technique
for the three priorities you selected in the Module Six
worksheet task. Next, address the following critical elements as
outlined in the worksheet:
: Identify how you will allocate a
portion of the funds for each priority.
the proposed healthcare marketing budget.
choices of prioritization and specific costs.
Rubric
Note: Although you are not being asked to prioritize your
marketing tactics for a specific budget in your final healthcare
marketing plan, this is an important
exercise to complete as it is crucial to understand how
healthcare organizations allocate funds for their marketing
campaigns.

6. Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Prioritization of Funds Identifies a portion of the funds
to be allocated for each priority
Does not identify a portion of
funds to be allocated for each
priority
25
Costs Identifies the direct, indirect,
hidden, and total costs in the
proposed healthcare marketing
budget
Does not identify the direct,
indirect, hidden, and total costs
in the proposed healthcare
marketing budget
25
Discussion Describes why budgeting choices
were made around prioritization
and specific costs
Describes why budgeting choices
were made around prioritization
and specific costs, but with gaps
in detail, clarity, or logic
Does not describe why
budgeting choices were made
around prioritization and specific

7. costs
50
Total 100%
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdent
Id=6393
Cordero 1
Priority One
Target Market/Demographic: Asian American,
middle income
Department/Program/Service: Food Safety
Marketing Technique: Direct Marketing
The middle income Asian American society is am0ng the
minority groups that are growing very fast in U.S., yet there is
very minimal research related to health in this group. A likely
/possible reason, attributes to the myth of minority model, that
perceives Asians as people with incomparable success in
education, thus creating the notion that this population faces
minimal health challenges. According to studies, this myth has
created internalized racialism, that has at large caused negative
feelings towards approaching doctors and has elevated
psychological distress.
Food safety is an area that has impact on all people. It is
initiated by conducting good Agri practices right from the farm
and finalized by consumer’s sanitary and safe preparation of
food services. The Missouri Department of Health and Senior
Services has formulated a platform in its site in such a way that
it sends information relating to food security to many people.
The best method of marketing technique for this program

8. is direct marketing. This is where one communicates one on one
with prospected audience vial mails, emails, texts and other
promotional materials and fliers. This is important as it will
help many people communicate and share information related to
food safety. the mission of this department is to ensure that this
group of people access essential information related to food
safety and take the necessary action which will be achieved via
this technique as it is cheap and readily available. It can reach a
large number of audiences as targeted.
Priority Two
Target Market/Demographic: low-income
Hispanic population
Department/Program/Service: Women’s Health
Marketing Technique: Internet marketing
The Hispanic population is one that is growing very fast.
According to studies this population is highly concerned with
women’s health. The Hispanic population is one that has faced
many challenges in its efforts towards empowering the health of
women. It is important to understand that women health is
critical.
The women’s health is a critical area that needs a lot of
attention. It is one field that has to be properly checked. The
Hispanic population is fighting a lot towards empowering their
women. They have to ensure that all measures are put into place
to ensure that proper platforms are laid down to ensure that all
women have access to good health services.
The best marketing technique is via internet. We are all
aware that technology has widely grown and developed. Almost
all people across the world has access to a computerized devise
which accesses the internet. By sending information here, we
are sure that quite a good number of women will access it and
be enlightened on how to acquire and ensure they access good
medical service as it is described in the Missouri’s vision and
mission, to ensure that all women have access to quality, equal,
affordable, accessible and proper health services.

9. Priority Three
Target Market/Demographic: low income African
American population
Department/Program/Service: Wellness and
Prevention
Marketing Technique: Mass Education
The main reason for choosing this target market is
because, they are prone to unhealthy living styles due bad living
conditions. This demographic has engaged in unhealthy living
ways that put their health at risk.
It is very important to make healthy choices to better our
health conditions. Eating healthy diet, quitting tobacco and
practicing regularly, will help reduce death rates, stroke, heart
diseases, cancer and diabetes. It is advisable for people to go
for medical screening occasionally which will allow the doctor
to identify diseases early which is easier to control.
By using this technique, it will be able to access a large
group of people. More information will be available to many
people. It is important for people to understand the benefits of
good living styles and healthy dietary. This method is cheap and
targets a lot of people as it is aimed by this department.
Work cited
US, Supreme Court. "Cruzan v. Director, Missouri Department
of Health." West's Supreme Court reporter 110 (1990): 2841.
Ronzetti, T. A. "Constituting Family and Death Through the
Struggle with State Power: Cruzan v. Director, Missouri
Department of Health." U. Miami L. Rev. 46 (1991): 149.

10. Orentlicher, David. "Cruzan v Director of Missouri Department
of Health: an ethical and legal perspective." JAMA 262.20
(1989): 2928-2930.
Brownson, Ross C., et al. "Reliability of information on chronic
disease risk factors collected in the Missouri Behavioral
Risk Factor Surveillance System." Epidemiology (1994): 545-
549.