1. Split Test Your Subject Lines To
Improve Bulk Email Marketing
Campaign
By: Alphasandesh.com

2. Initiation
• The email subject line of every message that
your organization sends out is just about the
single thing your receivers go through when
finding out whether a message is worthful or
not. We all understand the power of a
persuasive, appealing and provocative email
subject line.

3. Benefits of subject line split test
1. When you create a subject line that works well,
more users will unfold that message. More
users opening means more subscribers will go
through your message.
2. There are different methods to understand your
customers, and looking at the subject lines they
like are just one of them. It can educate you if
they like your sales messages, or if they go
through your newsletters more.
3. As your customer requirement changes, you will
want to keep on testing to ensure you are
aware of what they need.

4. Methods to subject line split test
1. The easiest method to do
subject line split-testing for
bulk
email
marketing
campaigns is with the builtin functionality of the email
marketing service provider
that you use for your
campaign.

5. Methods to subject line split test
2. A less suitable, but equally
useful process to test is to
only broadcast one email to
a fraction of your list, use
the same email with a
different subject line and
deliver that to the rest of
the mailing list.

6. Methods to subject line split test
3. You are required to make sure that you have an
analytics program in place to trace email open
rates, click throughs, and the average
proportions of those compared to earlier email
broadcasts.

7. Methods to subject line split test
4. And, lastly before you begin
testing, determine what
your objectives are and
what will decide the
winner. Most generally
with subject line testing,
your main version will be
the one that produced the
highest open rate.

8. Conclusion
• So, subject line split testing should be an
essential part of your email marketing
campaign.

9. Interested in learning more
•
•
•
•
www.alphasandesh.com
www.facebook.com/Sandeshalpha
twitter.com/alpha_sandesh
plus.google.com/u/0/111418856016496243916

10. Interested in learning more
•
•
•
•
www.alphasandesh.com
www.facebook.com/Sandeshalpha
twitter.com/alpha_sandesh
plus.google.com/u/0/111418856016496243916