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BY: 
SHEREEN SHAHANA 
S3 MBA
 According to the behaviorists, learning can be defined 
as “the relatively permanent change in behavior 
brought about as a result of experience or practice.” 
 Permanent change 
 Change in behavior or knowledge 
 Learning is the result of experience 
 Learning is not the result of maturation or 
temporary conditions (illness)
 Classical conditioning: acquiring a new response 
(the conditioned response) to a previously neutral 
stimulus (the conditioned stimulus) that reliably 
signals the arrival of an unconditioned stimulus. 
 Ivan Pavlov: Russian physiologist who initially was 
studying digestion; first identified mechanisms of 
classical conditioning 
 Also known as Pavlovian or Respondent 
Conditioning
 Pavlov was a Russian Behavioral Psychologist who 
actually stumbled upon the theory accidently in 
his own house using his dogs as the subjects. 
 He kept his dogs locked up for many hours due to 
his different research. When he got the chance to 
feed them, he would ring a bell and the dogs knew 
that it meant dinner time and responded by 
salivating.
 Pavlov realized his dogs associated the bell with 
food, thus they began to salivate. 
 Intrigued by this phenomenon, Pavlov did 
extensive research on this type of learning.
1.Unconditioned Stimulus: a thing that 
can already elicit a response. 
2.Unconditioned Response: a thing that 
is already elicited by a stimulus. 
3.Neutral Stimulus: stimulus that 
doesn’t evoke a response 
4.Conditioned Stimulus: a new stimulus 
we deliver the same time we give the 
old stimulus. 
5.Conditioned Response: the new 
response we created by associating a 
new stimulus with an old response.
 The specific model for classical conditioning is: 
 General model: Stimulus (S) elicits >Response (R) 
 Classical conditioning starts with a reflex (R): an 
innate, involuntary behavior. 
 This involuntary behavior is elicited or caused by an 
antecedent environmental event.
 The specific model for classical conditioning is: 
 A stimulus will naturally (without learning) elicit or 
bring about a reflexive response 
 Unconditioned Stimulus (US) elicits > 
Unconditioned Response (UR)
 The specific model for classical conditioning is: 
 Neutral Stimulus (NS) --- does not elicit the response 
of interest 
 This stimulus is a neutral stimulus since it does not 
elicit the Unconditioned (or reflexive) Response.
Classical Conditioning Theory 
The Neutral/Orienting Stimulus (NS) is 
repeatedly paired with the 
Unconditioned/Natural Stimulus (US).
Classical Conditioning Theory 
• The Neutral Stimulus (NS) is 
transformed into a Conditioned 
Stimulus (CS). 
• 
•That is, when the CS is presented by itself, 
it elicits or causes the CR .
Classical conditioning
Classical conditioning

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Classical conditioning

  • 2.  According to the behaviorists, learning can be defined as “the relatively permanent change in behavior brought about as a result of experience or practice.”  Permanent change  Change in behavior or knowledge  Learning is the result of experience  Learning is not the result of maturation or temporary conditions (illness)
  • 3.  Classical conditioning: acquiring a new response (the conditioned response) to a previously neutral stimulus (the conditioned stimulus) that reliably signals the arrival of an unconditioned stimulus.  Ivan Pavlov: Russian physiologist who initially was studying digestion; first identified mechanisms of classical conditioning  Also known as Pavlovian or Respondent Conditioning
  • 4.  Pavlov was a Russian Behavioral Psychologist who actually stumbled upon the theory accidently in his own house using his dogs as the subjects.  He kept his dogs locked up for many hours due to his different research. When he got the chance to feed them, he would ring a bell and the dogs knew that it meant dinner time and responded by salivating.
  • 5.  Pavlov realized his dogs associated the bell with food, thus they began to salivate.  Intrigued by this phenomenon, Pavlov did extensive research on this type of learning.
  • 6.
  • 7. 1.Unconditioned Stimulus: a thing that can already elicit a response. 2.Unconditioned Response: a thing that is already elicited by a stimulus. 3.Neutral Stimulus: stimulus that doesn’t evoke a response 4.Conditioned Stimulus: a new stimulus we deliver the same time we give the old stimulus. 5.Conditioned Response: the new response we created by associating a new stimulus with an old response.
  • 8.  The specific model for classical conditioning is:  General model: Stimulus (S) elicits >Response (R)  Classical conditioning starts with a reflex (R): an innate, involuntary behavior.  This involuntary behavior is elicited or caused by an antecedent environmental event.
  • 9.  The specific model for classical conditioning is:  A stimulus will naturally (without learning) elicit or bring about a reflexive response  Unconditioned Stimulus (US) elicits > Unconditioned Response (UR)
  • 10.  The specific model for classical conditioning is:  Neutral Stimulus (NS) --- does not elicit the response of interest  This stimulus is a neutral stimulus since it does not elicit the Unconditioned (or reflexive) Response.
  • 11.
  • 12. Classical Conditioning Theory The Neutral/Orienting Stimulus (NS) is repeatedly paired with the Unconditioned/Natural Stimulus (US).
  • 13.
  • 14. Classical Conditioning Theory • The Neutral Stimulus (NS) is transformed into a Conditioned Stimulus (CS). • •That is, when the CS is presented by itself, it elicits or causes the CR .