Understanding Business Model Canvas


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This slide introduce Alexander Osterwalder's model, BMC

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Understanding Business Model Canvas

  1. 1. UNDERSTANDING Business Model Canvas Galih H. Baskoro
  2. 2. Maturity is not when we start speaking big things. Its when we start understanding small things. Anonymous
  3. 3. id.linkedin.com/in/galihbaskoro West Java Province, Indonesia After graduated from Diponegoro University in 2008, galihbaskoro joined PT PLN (Persero) and worked for Adipala CFSPP Project as a Project Management Group Staff. Currently, he works as an Assistant Engineer of Procurement Control, and a Gajah Mada University Postgraduate student. Have interest in Strategic Planning, Risk Mgt., Energy Technology, Procurement, and Asset Mgt.
  4. 4. The Sources 1 Business Model Generation, Alexander Osterwalder & Yves Pigneur, 2010. 2 Business Model Canvas – Penerapan di Indonesia, Tim PPM Manajemen, 2012.
  5. 5. Fun Fact! 32.000 copies of the book were sold in the first year. Now, more than 500.000 copies in 66 countries and 26 different languages have been sold.
  6. 6. WHAT IS ?
  7. 7. @AlexOsterwalder A business model describes the rationale of how an organization creates, delivers, and capture value.
  8. 8. BM Components: 1 Who it serves, 2 Who it provides, 3 How it provides its product, 4 How it creates money/ profit, 5 How it differentiates itself from its competitors,
  9. 9. Business Model ≠ Business Strategy
  10. 10. Explanation A Business Model describes how a business expects to generate revenue and profits. Your Business Model details your long-term strategy and day-to-day operations.
  11. 11. A Good Understanding of BM can help Managers to: 1 Quickly gain the big picture of the business. 2 Develop the business models vocabulary. 3 Develop a shared understanding. 4 Think beyond product/ service innovation. 5 Bring structure to the innovation thought process.
  12. 12. Now lets discuss about Business Model Canvas Concept
  13. 13. What if you have idea an .................... of your business?
  14. 14. What if you have plan an .................... of your business?
  15. 15. The Combination of both will creates.....
  16. 16. so the formulation is....
  17. 17. hence the BMC...
  18. 18. 9 blocks Business Model Canvas
  19. 19. CUSTOMER SEGMENTS Group of People, a company targets and chooses to serve. Distinctly segmented based on common needs/ attributes. For whom are we creating value? 1
  20. 20. VALUE PROPOSITION Products or services that create value for the specified Customer Segment. Either solve a customer problem or satisfy a customer need. What value do we deliver to the customer? 2
  21. 21. CHANNELS Customer touch points utilized to deliver a Value Proposition. Finding the right mix/ match betweenChannel Types and Phases is crucial. Through which channels do our Customer Segments want to be reached? 3
  22. 22. CUSTOMER RELATIONSHIP Types of relationships established with a specific Customer Segment. Motivated by Customer Acquisition/ Customer Retention/ Boosting Sales. Through which channels do our Customer Segments want to be reached? 4
  23. 23. REVENUE STREAMS Cash Earnings generated from each Customer Segment. Transaction vs. Recurring Revenues, Fixed vs. Dynamic Pricing How much does each Revenue Stream contribute to overall revenues? 5
  24. 24. KEY RESOURCES Most important assets required to make the business model work. Allow the company to create and offer a Value Proposition, reach markets, maintain Customer relationships, and earn revenues What key Resources do our Value Propositions require? 6
  25. 25. KEY ACTIVITIES Most important activities required to make the business model work. Routine/ critical tasks that engage customers and turn profit. What Key Activities do our Value Proposition require? 7
  26. 26. KEY PARTNERSHIP Most important network of suppliers/ partners required to make th business model work. Motivated by optimization and economy of scale/ Reduction Risk/ Acquisition of particular resources. Who are our Key Partners? Who are our Key Suppliers 8
  27. 27. COST STRUCTURE All/ Most important costs incurred to operate a business model. Cost-driven vs. Value-driven Cost Structure. What are the most important costs inherent in our business model? 9
  28. 28. How do you determine the right business model?
  29. 29. 3 objectives in mind Value for Business Value for People & Planet
  30. 30. KASKUS : Kasak Kusuk  Didirikan di Seattle oleh:  @adarwis  @silly_bonehead  Budi Dharmawan  Pada awalnya bertujuan sebagai forum komunikasi mahasiswa Indonesia di luar negeri.  Kaskus memberikan nilai kepada konsumen dalam bentuk tempat sosialisasi (nongkrong)
  31. 31. More Facts about KasKus!  Tulisan dan forum diskusi dibuat oleh Kaskusers sendiri.  Kaskuser yang memberikan informasi mendapat reputasi: cendol yang memberikan informasi dgn baik & bata yang selalu membuat gaduh.  Kaskus tidak menarik pembayaran dari konsumen langsung.  Kaskus memiliki beberapa opsi pendapatan: o Kaspay o Kaskus Ads o Kaskus Donatur o E-Pulsa
  32. 32. Agan (wati) Yg ingin memberikan informasi Marketing Ongoing Process Tempat Nongkrong berbagi informasi scr gratis Komunitas Regional & Thread WORD of MOUTH Agan (wati) Yg butuh informasi Supplier infrastructure IT Moderator umum Situs Internet Mobile Internet Infrastruktur IT Biaya IT Biaya SDM Free Access!! Bayar u/ lebih!! Kaspay Perusahaan yg ingin promosi E-Pulsa Kasdonat Kas-Ads Investor
  33. 33. How about UPJB ....?