Value Propositions Templates

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Value Propositions Templates

  1. 1. 7!Proven Templates for WritingValue Propositions That Workaka elevator pitches!LINGOSOCIAL.COM  
  2. 2. Img  credit:  zylstra.org  LINGOSOCIAL.COM  
  3. 3. 1. Geoff Moores Value Positioning StatementTemplateFor ____________ (target customer)who ____________ (statement ofthe need or opportunity)our (product/service name) is____________ (product category)that (statement of benefit)____________ .Sample(s)For non-technical marketerswho struggle to find return oninvestment in social mediaour product is a web-basedanalytics softwarethat translates engagementmetrics into actionable revenuemetrics.LINGOSOCIAL.COM  
  4. 4. 2. Venture Hacks High-Concept PitchTemplate[Proven industry example]for/of [new domain].Sample(s)1.  Flickr for video.2.  Friendster for dogs.3.  The Firefox of media playersLINGOSOCIAL.COM  
  5. 5. 3. Steve Blanks XYZTemplate“We help X do Y doing Z”.Sample(s)We help non-technical marketersdiscover return on investment insocial media by turningengagement metrics intorevenue metrics.LINGOSOCIAL.COM  
  6. 6. 4. Patrick Vlaskovits & Brant Coopers CPSTemplateCustomer: ____________ (who yourcustomer is).Problem: ____________(what problemyoure solving for the customer).Solution: ____________ (what is yoursolution for the problem).Sample(s)Customer: I believe my best customersare small and medium-sized business(SMB) markets.Problem: Who cannot easily measurecampaign ROI because existingsolutions are too expensive,complicated to deploy, display adizzying array of non-actionable charts.Solution: Low cost, easy to deployanalytics system designed for non-technical marketers who needactionable metrics.LINGOSOCIAL.COM  
  7. 7. 5. Dave McClures Elevator RideTemplate•  Short, simple, memorable;what, how, why.•  3 keywords or phrases•  KISS (no expert jargon)Sample(s)"Mint.com is the free, easy way tomanage your money online."LINGOSOCIAL.COM  
  8. 8. 6. David Cowans PitchcraftTemplate•  Highlight the enormity of theproblem you are tackling.•  Tell the audience up front whatyour company sells.•  Distill the differentiation down toone, easy-to-comprehendsentence.•  Establish credibility by sharingthe pedigree of theentrepreneurs, customers, or theinvestors.Sample(s)One person dies of melanomaevery 62 minutes.We offer a dermatoscope app foriPhone that enables people toeasily diagnose their skin,leveraging patented patternrecognition technology trustedby the World HealthOrganizationLINGOSOCIAL.COM  
  9. 9. 7. Eric Sinks Value PositioningTemplate1.  Superlative ("why choosethis product").2.  Label ("what is this product").3.  Qualifiers ("who shouldchoose this product").Sample(s)•  The easiest operating systemfor netbook PCs.•  The most secure paymentgateway for mobile e-commerce.LINGOSOCIAL.COM  
  10. 10. Bonus: The VAD approachTemplate[verb; application; differentiator]Sample(s)*•  Share PowerPoint andKeynote slides includingaudio (Slideshare).•  Create and write blogs viaemail (Posterous).•  Make VOIP calls easily andcheaply (JaJah).*Assembled  from  Guy  Kawasaki’s  blog  LINGOSOCIAL.COM  
  11. 11. LINGOSOCIAL.COM  torgronsund.com
  12. 12. Lingo provides social media, digital strategyand technology PR services for brands lookingto create more value for their customers withever fewer resources.LINGOSOCIAL.COM  @LINGOSOCIAL  

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