1. ANALYSING THE CUSTOMERS
PSYCHOLOGY, ON THE BASIS OF
THEIR FACEBOOK UPDATE.

2. PRODUCTS
1- Smart phone- 3- Mp4 player-
 Android.  Easy shuffling.
 Touch & type feature.  Fast charging.
 Wi-fi & high speed  Good battery backup.
internet support.  Rs. 1600 to 5000 only
 Rs. 10,500 only. 4- Perfume-
2- Sunglasses-  Premium quality.
 Sleek & stylish.  Long lasting smell.
 Trendy.  Luxury product.
 Bikers oriented.  Rs. 1500 only
 Rs. 550 to 3000 only

3. SEGMENTING, T
ARGETING
&
POSITIONING

4. SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION –
ON THE BASIS OF DIFFERENT GROUPS WITH THE LEVEL OF
RESOURCES THEY HAVE :-
Higher resource groups Lower resource groups
1- Innovators. 1- Believers.
2- Thinkers. 2- Strivers.
3- Achievers. 3- Makers.
4- Experiencers. 4- Survivors.

5. DEMOGRAPHIC SEGMENTATION
 On the basis of age.
 On the basis of gender.

6. Smart phone Perfume
Innovators Achievers
Thinkers Experiences
Youth (age between 20 Strivers
to 40)
MP4 player Sunglasses
Youth Strivers.
Strivers. Experiences.
Experiences. Youth.
Makers

7. POSITIONING
 Smart phone-
- Easy functions with bundles of features.
 Perfume-
- Luxurious product for premium class.
 Sunglasses-
- Stylish & trendy for today's youth.
 MP4 player–
- World class quality at an affordable price.

8. PROFILE 1
KNOWLEDGEABLE.
VALUE ORIENTED.
EXPECTS BEST SERVICES FROM THE MARKETERS.
LIKES AUGMENTED BENEFITS.
SEARCHES FOR THOSE PRODUCT WHICH ARE HAVING HASSLE FREE USAGE.
SEGMENTATION: PSYCHOGRAPHIC, THINKERS
PRODUCT OFFERED:SMARTPHONE

9. PROFILE 2
VALUE SEEKER
HIGH SELF ESTEEM
CASUAL ATTITUDE
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED: MP4 PLAYER

10. PROFILE 3
SARCASTIC
VALUE FOR MONEY
SOCIAL
PERSONALITY TYPE: EXPERIENCES.
PRODUCT OFFERED: PERFUME

11. PROFILE 4
FUN LOVING.
TRENDY.
ENTHUSIASTIC.
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED:SUN GLASSES

12. PROFILE 5
CONSERVATIVE.
SELF MOTIVATOR.
PERSONALITY TYPE: MAKERS
PRODUCT OFFERED: MP4 PLAYER.

13. PROFILE 6
 SOCIAL CONCERN.
ENTHUSIASTIC.
PERSONALITY TYPE: EXPERIENCERS.
PRODUCT OFFERED: MP4 PLAYER

14. PROFILE 7
CONFUSED.
SOCIAL.
FUN LOVING.
PERSONALITY TYPE: EXPERIENCERS.
PRODUCT OFFERED: MP4 PLAYER

15. PROFILE 8
SOCIAL RESPONSIBEL
HIGH SELF ESTEEM.
ACTIVE
MATURE
PERSONALITY TYPE: INNOVATORS.
PRODUCT OFFERED:SMARTPHONE & PERFUME.

16. PROFILE 9
FUN LOVING
CONVENTIONAL
PRACTICAL
PERSONALITY TYPE: STRIVERS
PRODUCT OFFERED:SUN GLASSES

17. PROFILE 10
IMPULSIVE
YOUNG
EXCITED
PERSONALITY TYPE:EXPERIENCERS
PRODUCT OFFERED: MP4 PLAYERS