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i-Pod

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Sagar Agarwal
Sagar Agarwal

Consumer Behaviour

Devices & Hardware
1 of 14
Consumer Behavior and Branding ,[object Object]
Pratik Gandhi,[object Object]
Apple ,[object Object]
Well known Electronic Company in the World
Market Leader in the Product Category of portable Music Players,[object Object]
Apple iPod ,[object Object]
iPod: Classic, Touch, Nano, Mini and Shuffle
iTunes is a software can be used to transfer music.,[object Object]
Role Of Individual Factors 1. Perception 2. Learning and Memory 3. Motivation and Values 4. Personality and Lifestyles 5. Attitudes ,[object Object], (A Consumer’s Perspective)
Target Market ,[object Object]
Transition towards a necessity
Ease of use, Stylish looks attracted people of all demographics.,[object Object]
Music on the go
Luxury accessories created to compliment iPod,[object Object]

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i-Pod

Editor's Notes

  1. iPod has two major archetypes that is Queen Being and Actress. Queen being has the characteristics of relaxing, comforting, and sociable which are similar to that of iPod that is it helps relaxing, comforting, and is very sociable device. Actress has traits of glamorous, dramatic, and involved and similarly users of iPod are highly involved with the product, and consider it a trend setter.