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LEVERAGE
CONNECTIONS
HOW TO POST AND
BY TENNILE COOPER
ON
 
SHEISEPIC.COM
 UNDERNO
CIRCUMSTANCEISIT 
OKAYTOBEA  SPAM   HAM
INYOURCONNECTION'S 
LINKEDININBOX
EVER, EVER
HELPING FOR A FRIEND
IDEALLY,YOUWANT
PEOPLEINTERESTED
INYOU... 
(NOTTURNEDOFF)
If they like what they see from you on their feed –they'll naturally
want to know more or hire you. It's a process, so let's be strategic
in our efforts to gain our connection's attention.
SHEISEPIC.COM
VALUEOVER 
VOLUME
This is "add the guac" important,
no matter if you have 10 or 500+ connections.
Do you want to know how to leverage the ones you already have?
Keep Reading...
SHEISEPIC.COM
01 Post images, videos or
documents directly on your feed.
SHARE 
VISUAL
STATUS
UPDATES
TIP:
SHEISEPIC.COM
BE
VALUE-
GIVING 
Image Posts: 2x more comments
Video Posts: 5x more comments 
LinkedIn’s algorithm prioritizes high-
quality posts. So, yes, multimedia-rich
content is more likely to outperform
your regular-shmegular one.
Share industry insights that are helpful,
NOT promotional. Gary Vaynerchuck (to
the right) shows us how to use the
"upload a document" option (or like
this).
SHEISEPIC.COM
02
"Great post!" is a lazy Suzy
comment
COMMENT/LIKE
OTHERPEOPLE’S
STUFF
*HINT
SHEISEPIC.COM
DON’TBEALAZYSUZY
Scroll your timeline and write
insightful comments. Notice
the word, insightful, is in bold?
"Great post!" is not insightful.
Telling the author your key
takeaway or how it has helped,
IS.
Comments and likes on other
people's posts, boosts your
network reach. Don't let your
first impression be sour.
SHEISEPIC.COM
*While we're here,
this applies to
responding to
comments on your
own posts too.
03 Exception: only to warm
connections
SEND
DIRECT 
MESSAGES
WAIT, WHAT!?
SHEISEPIC.COM
DON'TBEASPAMHAMWarm connections are: those
you've met in person, formed
somewhat of a cordial
relationship online,
commented/liked/shared their
stuff more than once.
Personalized and direct DMs
are appreaciated, don't go for
the hard ask --right away. It's
ok to ask for an intro or their
thoughts on a subject.
Hi [Name],
I have been following you on LinkedIn and
I am impressed by [high-praise].
Which made me want to reach out, Iwould love to get your take on/how well
do you know so-and-so. Do you mindif [soft ask]?
[snippet of your professional focus orreason for soft ask]
Thank You, Me
SHEISEPIC.COM
*While we're here,
LinkedIn DMs get
email updates to
your recipient.
04 Notification alert!
USE 
#HASHTAGS
INYOUR
POSTS
NEW
SHEISEPIC.COM
STAYTOPOFTHE 
TIMELINEI've noticed lately, notifications
of trending posts that use
relevant hashtags.
Start by including hashtags in
your updates + watch for
"What People Are Talking
About" trending news and
jump into these conversations.
This will expose your content
to those with similar interests
and even notify your network.
05
Tips and How-to Articles (sorta
like this)
BECOMEA
LINKEDIN
PUBLISHER
TOPIC IDEA!
SHEISEPIC.COM
BECOMEADEMI-GOD
LinkedIn Publisher used to be
red velvet roped-off for high
profile figures (the Oprah's and
Deepak Chopra's). But now,
anybody can write an article
on here and become
an instant influencer (when
you post regularly).
Use it as a storytelling feature, 
an opportunity to expand on
your most engaging posts, a
place to humblebrag about
projects you've worked on.
Be a demi-GOD in a subject
matter (related to what you
do) then pick a schedule you
can stick with.
SHEISEPIC.COM
*While we're here,
publishing articles
has dropped down
the algorithm of
views. Consider it a
complement to your
portfolio instead.
SHARE
ME
How To Post And Leverage Connections
on LinkedIn
IF YOU'VE READ THIS FAR, YOU'RE EPIC!
@sheisepic
STAY
CONNECTED
GRACIAS
IF YOU READ THIS FAR, STOP IT'S OVER
WWW.SHEISEPIC.COM

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How to Post and Leverage Connections on LinkedIn

  • 1. LEVERAGE CONNECTIONS HOW TO POST AND BY TENNILE COOPER ON   SHEISEPIC.COM
  • 3. IDEALLY,YOUWANT PEOPLEINTERESTED INYOU...  (NOTTURNEDOFF) If they like what they see from you on their feed –they'll naturally want to know more or hire you. It's a process, so let's be strategic in our efforts to gain our connection's attention. SHEISEPIC.COM
  • 4. VALUEOVER  VOLUME This is "add the guac" important, no matter if you have 10 or 500+ connections. Do you want to know how to leverage the ones you already have? Keep Reading... SHEISEPIC.COM
  • 5. 01 Post images, videos or documents directly on your feed. SHARE  VISUAL STATUS UPDATES TIP: SHEISEPIC.COM
  • 6. BE VALUE- GIVING  Image Posts: 2x more comments Video Posts: 5x more comments  LinkedIn’s algorithm prioritizes high- quality posts. So, yes, multimedia-rich content is more likely to outperform your regular-shmegular one. Share industry insights that are helpful, NOT promotional. Gary Vaynerchuck (to the right) shows us how to use the "upload a document" option (or like this). SHEISEPIC.COM
  • 7. 02 "Great post!" is a lazy Suzy comment COMMENT/LIKE OTHERPEOPLE’S STUFF *HINT SHEISEPIC.COM
  • 8. DON’TBEALAZYSUZY Scroll your timeline and write insightful comments. Notice the word, insightful, is in bold? "Great post!" is not insightful. Telling the author your key takeaway or how it has helped, IS. Comments and likes on other people's posts, boosts your network reach. Don't let your first impression be sour. SHEISEPIC.COM *While we're here, this applies to responding to comments on your own posts too.
  • 9. 03 Exception: only to warm connections SEND DIRECT  MESSAGES WAIT, WHAT!? SHEISEPIC.COM
  • 10. DON'TBEASPAMHAMWarm connections are: those you've met in person, formed somewhat of a cordial relationship online, commented/liked/shared their stuff more than once. Personalized and direct DMs are appreaciated, don't go for the hard ask --right away. It's ok to ask for an intro or their thoughts on a subject. Hi [Name], I have been following you on LinkedIn and I am impressed by [high-praise]. Which made me want to reach out, Iwould love to get your take on/how well do you know so-and-so. Do you mindif [soft ask]? [snippet of your professional focus orreason for soft ask] Thank You, Me SHEISEPIC.COM *While we're here, LinkedIn DMs get email updates to your recipient.
  • 12. STAYTOPOFTHE  TIMELINEI've noticed lately, notifications of trending posts that use relevant hashtags. Start by including hashtags in your updates + watch for "What People Are Talking About" trending news and jump into these conversations. This will expose your content to those with similar interests and even notify your network.
  • 13. 05 Tips and How-to Articles (sorta like this) BECOMEA LINKEDIN PUBLISHER TOPIC IDEA! SHEISEPIC.COM
  • 14. BECOMEADEMI-GOD LinkedIn Publisher used to be red velvet roped-off for high profile figures (the Oprah's and Deepak Chopra's). But now, anybody can write an article on here and become an instant influencer (when you post regularly). Use it as a storytelling feature,  an opportunity to expand on your most engaging posts, a place to humblebrag about projects you've worked on. Be a demi-GOD in a subject matter (related to what you do) then pick a schedule you can stick with. SHEISEPIC.COM *While we're here, publishing articles has dropped down the algorithm of views. Consider it a complement to your portfolio instead.
  • 15. SHARE ME How To Post And Leverage Connections on LinkedIn IF YOU'VE READ THIS FAR, YOU'RE EPIC! @sheisepic
  • 16. STAY CONNECTED GRACIAS IF YOU READ THIS FAR, STOP IT'S OVER WWW.SHEISEPIC.COM