SOCIAL MEDIA IMPLEMENTATIONWhole Foods Market – Social Media Implementation
Whole Foods Market is a foods supermarket chain based inAustin, Texas which emphasizes "natural and organicproducts."Whole Foods Market is the worlds largest retailer ofnatural and organic foods, with stores throughout NorthAmerica and the United Kingdom.The company has been ranked among the most sociallyresponsible businesses.
Whole Foods is an excellent example of an organization that uses a brilliant social tech strategy.• SOCIAL MEDIA IMPLEMENTATION
Customer interaction forms the core of the company’s social media effortsSpeak to the entire customer base Education is the best advertisement Decide What Channel to Use for What PurposeLoosen Control from the Top & learn to let go of controlMake Content Increasingly Relevant Go Where Your Customers AreWhole Foods makes itself more approachable by encouragingfans to talk back. Whole Foods’ social media strategy keeps company’s broader culture of local empowerment.Contests and questions about food and healthy living form a pillarof the brand’s social media communications.
SOCIAL MEDIA IMPLEMENTATION Forums, Podcasts and Newsletters
Relevant Inside Stories Content Whole Foods Markets’ Social Customer LocalEngagement Media Strategy Empowerment Best Use of Emphasis on Each Customer Platform interaction
Whole Foods Market Bloghttp://blog.wholefoodsmarket.com/Ø Customer InteractionØ Inside StoriesØ RecipesØ Meals of the WeekØ Company Updates & NewsØ Tips for staying Green & HealthyØ Offers, Contests & PromotionsØ Food Issues & WarningsØ Video PresentationsØ Podcasts
Whole Foods’ Twitter Strategy With over 300 company Twitter accountsSOCIAL MEDIA IMPLEMENTATION and new ones added regularly, Whole Foods likely has one of the largest corporate presences on Twitter. Followers: 2,032,239 Ø Gain Customer Insight Ø Respond to Criticism Ø Reply Customer Questions Ø News, Updates Ø Special Events Ø Promotions & Deals
Whole foods’ Facebook PresenceSOCIAL MEDIA IMPLEMENTATIONfor more friends. Facebook allows discussions among fans and Whole Foods has over 250 FB fanpages for individual stores that lets them share natural and organic foods news, recipes, photos, videos, fun information, business happenings. Fans: 717,704 Ø Special recipes Ø Tips on healthy food choices Ø Events & promotions Ø Career opportunities Ø Customer feedback Ø Photos & Videos
Whole Foods Market You Tube Channelhttp://www.youtube.com/user/WholeFoodsMarket Whole Foods’ YouTube channel has 3,154 subscribers, hundreds of videos viewed around 1,973,446 times focusing on recipes, supplier profiles, and other enviro-conscious programming. Ø Recipes Ø Promote Awareness Ø Supplier Stories Ø Interviews
Whole Foods Market’s Flickr Photostreamhttp://www.flickr.com/photos/whole_foods Whole Foods Market has 9,702 items on Flickr; hundreds of photos are added per month. Flickr channel focuses on photos of store events and community events. Ø Events Ø Products Ø Services
Mobile StrategyAs part of creating brand awareness and providing customers additional value, Whole FoodsMarket launched a Mobile Site for web-enabled mobile devices athttp://m.wholefoodsmarket.com Ø Store Information Ø Recipes Ø Store special diets Ø Calendar of Events
Whole Foods Market Recipes iPhone AppWhole Foods Market’s iPhone App serves as an additional way to satisfy customers byproviding anentire selection of over 2,000 online recipes to iPhone and iPod touch users.Its one-stop organic shopping right at your fingertips.
Whole Foods MarketForumsØ Exchange recipesØ Share special diet concernsØ Interact about food and environmental issuesØ Product TalkØ Healthy Living/ Healthy PlanetØ Feedback
Podcasts and NewslettersAudio podcast all about natural body care and Newsletters feature latest updates, specials,supplements. sales, recipes, coupons, among other promotional stuff.
Whole Foods Marketon GetSatisfactionCustomers and companiesconnect around the productsand services they use.Ø Rate Whole Foods MarketØ Get updates about Whole Foods MarketØ Have your questions & answers featured
Reasons Behind SuccessØ Whole Foods’ social media goals are consistent with the overall organizational strategy.Ø The Whole Foods website and individual store pages are tightly integrated with a Blog, Facebook, Twitter, YouTube and Flickr accounts giving them a dynamic, social, personal and local feel.Ø The active official blog provides an efficient way to interact with users and for story telling - videos on cooking healthy meals, health tips, recipes, supplier stories and videos etc.Ø Most store locations have their own local Blog, store specific Facebook and Twitter accounts. The local Blog + Twitter + Facebook creates a powerful communication and marketing tool.