SOCIAL MEDIA IMPLEMENTATIONWhole Foods Market – Social Media Implementation
Whole Foods Market is a foods supermarket chain based inAustin, Texas which emphasizes "natural and organicproducts."Whole...
Whole Foods is an excellent example of an organization that uses                 a brilliant social tech strategy.•  SOCIA...
Customer interaction forms the core of the company’s social media effortsSpeak to the entire customer base          Educat...
SOCIAL MEDIA IMPLEMENTATION                   Forums, Podcasts                   and Newsletters
Relevant             Inside Stories        Content                        Whole Foods                       Markets’ Socia...
Whole Foods Market Bloghttp://blog.wholefoodsmarket.com/Ø Customer InteractionØ Inside StoriesØ RecipesØ Meals of the ...
Whole Foods’ Twitter Strategy                    With over 300 company Twitter accountsSOCIAL MEDIA   IMPLEMENTATION      ...
Whole foods’ Facebook                         PresenceSOCIAL MEDIA IMPLEMENTATIONfor more friends.                    Face...
Whole Foods Market You Tube Channelhttp://www.youtube.com/user/WholeFoodsMarket                                           ...
Whole Foods Market’s Flickr Photostreamhttp://www.flickr.com/photos/whole_foods                                           ...
Mobile StrategyAs part of creating brand awareness and providing customers additional value, Whole FoodsMarket launched a ...
Whole Foods Market Recipes iPhone AppWhole Foods Market’s iPhone App serves as an additional way to satisfy customers bypr...
Whole Foods MarketForumsØ Exchange recipesØ Share special diet concernsØ Interact about food and  environmental issuesØ...
Podcasts and NewslettersAudio podcast all about natural body care and   Newsletters feature latest updates, specials,suppl...
Whole Foods Marketon GetSatisfactionCustomers and companiesconnect around the productsand services they use.Ø Rate Whole ...
Reasons Behind SuccessØ  Whole Foods’ social media goals are consistent with the overall organizational   strategy.Ø  Th...
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Whole foods social media strategy

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Whole foods social media strategy

  1. 1. SOCIAL MEDIA IMPLEMENTATIONWhole Foods Market – Social Media Implementation
  2. 2. Whole Foods Market is a foods supermarket chain based inAustin, Texas which emphasizes "natural and organicproducts."Whole Foods Market is the worlds largest retailer ofnatural and organic foods, with stores throughout NorthAmerica and the United Kingdom.The company has been ranked among the most sociallyresponsible businesses.
  3. 3. Whole Foods is an excellent example of an organization that uses a brilliant social tech strategy.•  SOCIAL MEDIA IMPLEMENTATION
  4. 4. Customer interaction forms the core of the company’s social media effortsSpeak to the entire customer base Education is the best advertisement Decide What Channel to Use for What PurposeLoosen Control from the Top & learn to let go of controlMake Content Increasingly Relevant Go Where Your Customers AreWhole Foods makes itself more approachable by encouragingfans to talk back. Whole Foods’ social media strategy keeps company’s broader culture of local empowerment.Contests and questions about food and healthy living form a pillarof the brand’s social media communications.
  5. 5. SOCIAL MEDIA IMPLEMENTATION Forums, Podcasts and Newsletters
  6. 6. Relevant Inside Stories Content Whole Foods Markets’ Social Customer LocalEngagement Media Strategy Empowerment Best Use of Emphasis on Each Customer Platform interaction
  7. 7. Whole Foods Market Bloghttp://blog.wholefoodsmarket.com/Ø Customer InteractionØ Inside StoriesØ RecipesØ Meals of the WeekØ Company Updates & NewsØ Tips for staying Green & HealthyØ Offers, Contests & PromotionsØ Food Issues & WarningsØ Video PresentationsØ Podcasts
  8. 8. Whole Foods’ Twitter Strategy With over 300 company Twitter accountsSOCIAL MEDIA IMPLEMENTATION and new ones added regularly, Whole Foods likely has one of the largest corporate presences on Twitter. Followers: 2,032,239 Ø Gain Customer Insight Ø Respond to Criticism Ø Reply Customer Questions Ø News, Updates Ø Special Events Ø Promotions & Deals    
  9. 9. Whole foods’ Facebook PresenceSOCIAL MEDIA IMPLEMENTATIONfor more friends. Facebook allows discussions among fans and Whole Foods has over 250 FB fanpages for individual stores that lets them share natural and organic foods news, recipes, photos, videos, fun information, business happenings. Fans: 717,704 Ø Special recipes Ø  Tips on healthy food choices Ø  Events & promotions Ø  Career opportunities Ø  Customer feedback Ø  Photos & Videos
  10. 10. Whole Foods Market You Tube Channelhttp://www.youtube.com/user/WholeFoodsMarket Whole Foods’ YouTube channel has 3,154 subscribers, hundreds of videos viewed around 1,973,446 times focusing on recipes, supplier profiles, and other enviro-conscious programming. Ø Recipes Ø Promote Awareness Ø Supplier Stories Ø Interviews
  11. 11. Whole Foods Market’s Flickr Photostreamhttp://www.flickr.com/photos/whole_foods Whole Foods Market has 9,702 items on Flickr; hundreds of photos are added per month. Flickr channel focuses on photos of store events and community events. Ø Events Ø Products Ø Services
  12. 12. Mobile StrategyAs part of creating brand awareness and providing customers additional value, Whole FoodsMarket launched a Mobile Site for web-enabled mobile devices athttp://m.wholefoodsmarket.com Ø Store Information Ø Recipes Ø Store special diets Ø Calendar of Events
  13. 13. Whole Foods Market Recipes iPhone AppWhole Foods Market’s iPhone App serves as an additional way to satisfy customers byproviding anentire selection of over 2,000 online recipes to iPhone and iPod touch users.Its one-stop organic shopping right at your fingertips.
  14. 14. Whole Foods MarketForumsØ Exchange recipesØ Share special diet concernsØ Interact about food and environmental issuesØ Product TalkØ Healthy Living/ Healthy PlanetØ Feedback
  15. 15. Podcasts and NewslettersAudio podcast all about natural body care and Newsletters feature latest updates, specials,supplements. sales, recipes, coupons, among other promotional stuff.
  16. 16. Whole Foods Marketon GetSatisfactionCustomers and companiesconnect around the productsand services they use.Ø Rate Whole Foods MarketØ Get updates about Whole Foods MarketØ Have your questions & answers featured
  17. 17. Reasons Behind SuccessØ  Whole Foods’ social media goals are consistent with the overall organizational strategy.Ø  The Whole Foods website and individual store pages are tightly integrated with a Blog, Facebook, Twitter, YouTube and Flickr accounts giving them a dynamic, social, personal and local feel.Ø  The active official blog provides an efficient way to interact with users and for story telling - videos on cooking healthy meals, health tips, recipes, supplier stories and videos etc.Ø  Most store locations have their own local Blog, store specific Facebook and Twitter accounts. The local Blog + Twitter + Facebook creates a powerful communication and marketing tool.

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