Jennie-O is running a Back-To-School sweepstakes on Pinterest from August 18 to September 14 to drive awareness of their branded content and products. Participants will enter by providing their email on a landing page and then repinning content from Jennie-O's inspiration board, which will feature tips and recipes in four categories: morning shortcuts, lunchbox ideas, after-school snacks, and 15-minute meals. Winners will be chosen and contacted after the sweepstakes ends. Jennie-O aims to increase traffic to their site and engagement through repins and shares of their content during the sweepstakes period.

1. Overview
WHAT: Pinterest Sweepstakes around Back-To-School
!
MESSAGE: Jennie-O Makes Back To School Easy. Pin tips, tricks and recipe ideas for a chance to
win great prizes!
!
OBJECTIVE: Drive awareness by pushing Jennie-O branded content/pins out to participants
and their Pinterest circles; Drive site traffic
!
MEASUREMENT: Repins and site traffic
!
TIMING:August 18 - September 14
!
PRIORITY PRODUCTS: Deli Turkey,Turkey Bacon,Turkey Sausage, Ground Turkey,Taco
Seasoned Ground Turkey

2. Process
LANDING PAGEDRIVERS PINTEREST
• Created byVendor
• Email Capture
• Rules
• Legal
• Contest Sweepstakes
• Enter Email
• Repin Prompt
• Entry Confirmation
• Our Inspiration Board
• Includes 4 categories of
inspiration:
• Morning Shortcuts
• Lunchbox Ideas
• After-School Snacks
• 15-Minute Meals
•
Earned
•
Syndicated article
•
Owned
•
Jots.com homepage carousel
•
Switch Circle
•
Facebook
•
Pinterest Contest Pin
•
Twitter
•
Paid
•
Search
•
Retargeting
•
Promoted Posts on Facebook
•
Sales Team
•
One-sheeter to inform Retailers
•
On-package stickers
•
Turkey bacon & sausage
•
Taco Seasoned Ground Turkey

3. Landing Page Wireframe
Back To School Sweeps
Get inspired for a chance to win. It’s Easy:
EnterYour Email
Pin Back-to-School Ideas
Win!
1
(We will only use this to contact you if you win!)
enter your email Submit
Pin Back-to-School Ideas Start with our favorites!
15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts
tease prize
I agree to Terms & Conditions
You could win…
Footer + LEGAL copy
2
3
1
2
3

4. User Flow
DRIVERS
Back
Error Message
Invalid Email, Mandatory T&C
Confirmation Message
Thanks.That was easy.
Now Pin for a chance to win!
Confirmation Message
You’re done! We’ll contact winners by DATE.
Get more ideas on our Pinterest Board
ok
Landing Page
Step 1: Enter Email on Landing Page Success!
Step 2: Pin an Idea
If not logged in
to Pinterest*
If logged in to
Pinterest*
Pinterest API Overlay on Landing Page
Done!
Jennie-O Back To School Board
*Note:This pins to the user’s personal board, not to a Jennie-O Board

5. Our Inspiration Board
We’ll create content, 8-12 Pins, for users repin from the landing page.The
content will cover 4 main Back-to-School categories:
Morning Shortcuts
Lunchbox Ideas
After-School Snacks
15-Minute Meals
!
This content, along with additional, relevant content,
will also appear on a Back-to-School Board on the
Jennie-O Pinterest Page.
Back To School Sweeps
Get inspired for a chance to win. It’s Easy:
EnterYour Email
Pin Back-to-School Ideas
Win!
1
(We will only use this to contact you if you win!)
enter your email Submit
Pin Back-to-School Ideas Start with our favorites!
15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts
tease prize
I agree to Terms & Conditions
You could win…
Footer + LEGAL copy
2
3
1
2
3

6. *brand our pins / include a #hashtag
Morning Shortcut Hacks
ALT:
Make Mini Turkey Fritattas on Sunday night and freeze
them. Simply heat and serve in the mornings for a
portable, instant breakfast.
Inspiration Board Pins - Morning Shortcuts
Lists Pin Jennie-O Recipe/Product Pin
JennieO print-off for kids to fill out each week
ALT:
A Grab-And-Go Breakfast Pin from Jennie-O
http://www.jennieo.com/recipes/129-Turkey-
Sausage-and-Egg-Breakfast-Sandwich
Turkey Sausage and Egg Breakfast Sandwich
Less than 15 Minutes
Send them with your kids on their way out
the door! They’ll love their Breakfast Buddy.

7. Lunch Hacks
Alts:
-Make it fun with “Sushi” Sandwich Rolls
-Freeze their juice box as a built-in icepack that’s ready-to-drink by
lunchtime.
Inspiration Board Pins- Lunchbox Ideas
Use the school’s hot
lunch program—
especially if they’re
serving Jennie-O
Turkey!
Take photos of cute lunch boxes packed with Turkey.
Examples:
Jennie-O Recipe/Product PinLists Pin
Create a branded pin that suggests
using hot lunch featuring Jennie-O
Get more protein in their lunch with sandwich
kabobs: Layers of turkey and cheese between
less bread!
*brand our pins / include a #hashtag

8. Inspiration Board Pins - After School Snacks
Snack Hacks Jennie-O Recipe/Product PinLists Pin
Create a GIF…
Top 5 Protein-Packed SnacksYour
Kids Will Love
Pre-Slice apples and keep them from turning
brown by holding them together with a rubber
band.
Alt:
Wrap turkey around pretzel sticks for a healthy, protein-packed
snack kids love.
Pull from snack ideas we
have from Biggest Loser.
Turkey + Cheese. Etc.
*brand our pins / include a #hashtag
1
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29 grams of proteinUnder 15 minutes prep
13 grams of protein

9. Inspiration Board Pins- 15 Minute Meals
Did you know all of this is
in tonight’s meal?
Find more tips and tricks
on JennieOkids.com
1
2
3
4
Weeknight Meal Hacks/Tips Jennie-O Recipe/Product PinLists Pin
5 Weeknight Recipes for Tiny Tummies
(FEATURE JOTS RECIPES)
Create an ingredient GIF with branded title/end slides.
*brand our pins / include a #hashtag
Add tip “Buy pre seasoned meat to save prep time”
ALT: Use an upside down muffin tin to make taco bowls! The best part
is that they’re baked instead of fried.

10. Appendix - Extra Ideas
Morning Hacks Snack Hacks Dinner HacksLunch Hacks

11. Appendix - Extra Ideas
Inspiration/Starter Images Messages
Use a magnetic lunch chart to plan lunch
Planning

12. Execution

13. Execution - Sweepstakes Pins

14. Execution - Sweepstakes Pins

15. Execution - Sweepstakes Pins

16. Execution - Sweepstakes Pins

17. Execution - Sweepstakes Pins

18. Execution - Sweepstakes Pins

19. Results
Registrations: 8,567 Unique Users
Impressions:
Reach:
Increased Follow Count:
RESULTS GRAPH