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Project nom-nom-game-kit


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Project NomNom GameKit is an effort by the Games for Health Project to create a publicly available tool that can spawn better design, development, and availability of great games about food that embodies engaging, and meaningful experiences with issues involving foods critical role in our personal health, and social well being. Kits are still in final stages of development and will be available later in fall of 2014. This presentation details the core thinking behind the kits as currently designed. Feedback and additional iteration hope to improve them before final production.

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Project nom-nom-game-kit

  1. 1. The NomNom GameKit Project Better Nutrition Games Food Ben  Sawyer   @bensawyer
  2. 2. Nutrition Games • Name the best nutrition game you played last year? • Most apps focus on diets, eating plans, counting calories, not systemic behavior change • Gamut of opportunities wider than eat-this not-that • Catch the fruit should not be a genre
  3. 3. Nutrition??? “I don’t think about nutrition, 
 I think about food. 
 Make stuff about food.” - Early brainstorming participant
  4. 4. Food! Cooking Portions Nutrition MyPlate Grocery Shopping Dining Out Food Marketing Gardening Snacking Food Ethics Food Security Food Deserts Food Safety School LunchesCalorie Counting Meal Planning Dieting Emotional Eating Empty Calories
  5. 5. Games about Food…
  6. 6. Games with Food! Minecraft Grand Theft Auto San Andreas
  7. 7. Catch the Fruit We’re not kidding!
  8. 8. This is not a meaningful choice vs. or an interesting one…
  9. 9. Food vs. Exercise • We equate exercise as the answer for poor food habits! • Exercise has benefits beyond weight & waist line • Nutrition has benefits beyond weight & waist line • On average exercise can help people lose 10 pounds • Nutrition and eating habits are bigger issue • We over emphasize exercise as the antecedent of poor food habits
  10. 10. Starting points? • FDA database wasn’t as useful for making games • Broad free/open food database for apps is lacking • Subject matter expertise online is muddled • There are few tools, if any for food projects
  11. 11. Summary… • Many options for food and games exist • Few are meaningful or interesting! • The relationship between food and exercise 
 is over-emphasized — need deeper experiences • The starting points are not great
  12. 12. What to do?
  13. 13. Meet & Think… • Convened nutritionists for input • Examined nutrition textbooks for curriculum • Looked at food games, apps, sites! • Discussed databases, and nutrition information • How can reduce risk & effort of “1st playable”?
  14. 14. How? • The diversity of topics is strength but what’s the common denominator? • Get people purposely exploring beyond calories and binary choices (i.e. fruit vs. pizza) • How to simplify yet broaden! • How to engage developers and non-developers?
  15. 15. Outcome Goals • Reset from nutrition to food • Identify plethora of issues around food that improves health & health outcomes! • Enable one effort that addresses all of them • Identify areas where games could offer deeper food content and help designers there too • How to improve number of games about food worked on to some playable level
  16. 16. Idea: Prototyping Kit! “Prototype more, suck less” - Greg Costikyan
  17. 17. Prototyping kit • Cards & Board Game : enables ability to cheaply prototype both for offline & online systems • Helps everyone: app, gamification, and game developers • Works for non-technical: no programming needed (at least for initial work) • Focuses on values, and systems: less ability to focus and get fixated on media effects
  18. 18. Project NomNom • We will never design the perfect food/nutrition game • Enabling hundreds of developers, students, health professionals might result in some real stars • Designer integrates various food data we curate • Working paper prototypes can be converted to digital or polished board game form • Design system for “cross orientation”
 (i.e. help developers understand food, and nutrition/food experts understand games)
  19. 19. Kit 1.0 • Food Cards : Blank cards, with color codes, spots for customized data • Action Cards : Blank cards, with color codes, etc. + stickers for customization • Custom Dice : Printed sticker sheets for customization • 4 Game Boards : Meal Planner, Kitchen, Grids, Body • MyPlates : 4-8 paper MyPlates for creating games using MyPlate approach • Meeples : Wooden figures, to represent family units, people in your games • Money : Play money to make play purchases • Tokens : Small cardboard chits with different elements on them • Stickers : Our data (e.g. “allergy alert!”) is in sticker form that you apply to cards • Printouts : Additional printouts for things like menus, recipes, etc. Meeples Tokens
  20. 20. Food Cards FRUIT Alerts Namespace $ Three Data Boxes Background color matches MyPlate Circle spot ideal for picture of item e.g. Common Serving Size, Calories, Fats 1. Allergy 2. Empty Calories 3. Processed 4. Sodium Alert ! are 4 possible alerts binary labels to place here possible contextual modifier (e.g. whole grain for grains)
  21. 21. MyPlate Colors & Beyond Vegetable!! ! ! ! Green! Fruit Red Protein Purple Grains Orange! Oils Yellow! Dairy! Blue! Beverage Cyan! Condiment/Seasoning Black! Prepared/Packaged Dark Brown
  22. 22. FRUIT Orange $1 1 Each 65 Calories .2g FRUIT
  23. 23. Verb Sticker/Writing Area i IMAGE! AREA Icons, Instructions, etc. Color Code! Modifier Area Action Code Area 32 AB Hunger Cue +1 Roll to see if you snack between meals
  24. 24. Verb Sheets Cooking Eating Shopping Gardening Dining Nutrition Game Blank Eat more Eat less Snack attack Craving Give Take Trade 1-4 Turn Reverse Wild Card New Rules Eliminate Everyone Shuffle + - x ?
  25. 25. Verb Sheets Cooking Eating Shopping Gardening Dining Nutrition Game Blank Blend Boil Bone Braise Broil Brush Caramelize Chop Dice Drain Julienne Grind Grill Grate Fry Marinate Mash Mince Puree Tenderize Reduce Roast Scald Saute Sear Season Sift Skim Simmer Skewer Smoke Steam Whip Zest Stock Au Jus Gravy Parfait Sauce Bread Tartar Sushi Baste Cream Saute
  26. 26. Body Concept Grid Board Meal 
 Planning Board 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 . 1 6 .
  27. 27. Burner 2Burner1 Burner 3 Burner 4 Cutting Board 1 Toaster Oven Microwave Oven Cutting Board 2 Cutting Board 3 Sink Refrigerator Freezer Stovetop Outdoor Gas Grill Specialized Appliances Kitchen Board Concept 1 6 . 1 6 . 1 6 . 1 6 . 1 6 .
  28. 28. Kits • 100+ kits will be ready fall ’14 • Individuals & Organizations apply to receive a kit! • Kit awardees must produce 1 prototype and post ingredients plus rules • Sponsored jams, contests to incentivize developers • Make your own kit files available for download
  29. 29. Next Steps • Build updated prototype materials • Final dataset for cards & sticker sheets • Contract all manufacturing! • Assemble kits • Debut web site