This document outlines various target audience demographics and categories for marketing purposes. It divides audiences into groups based on occupation ranging from high-paid professionals to unskilled manual workers. Additionally, it discusses profiling audiences based on their age, gender, location, values and lifestyles. Finally, it lists specific audience categories such as housewives, adults, and men and women of certain age ranges within defined socio-economic groups.

1. Target audience

2. Audience demographics:
• GROUP A- Lawyers, Doctors, Scientists – well paid professionals.
• GROUP B- Teachers, Senior managers.
• GROUP C1- Junior management, Bank clerks, Nurses – ‘White collar’
semi-pro.
• GROUP C2- ‘Blue collar’ working class, hourly wage, manual labour.
Plumbers, Carpenters and Electricians.
• GROUP D- Semi and unskilled manual workers e.g. Drivers, Post
sorters.
• GROUP E- Students, Unemployed, Pensioners.

3. Audience Profiling:
• Age
• Gender
• Demographics (where audience lives)
• Profiling
• Values, attitudes, lifestyles.

4. Audience Categories:
• HW- House wives
• HC- House wives with children
• HA- House wives in the ABC1 socio-economic group.
• AD- Adults
• A3- Adults ages 16-34
• AA- Adults in the ABC1 socio-economic group.
• ME- Men
• M3- MEN AGED 16-34

5. Audience Categories:
• MA- Men in the ABC1 socio-economic group
• WO- Women
• W3- Women aged 16-34
• WA- Women in the ABC1 socio-economic group
• CH- Children