3. It has become essential for brands to sell on marketplaces as an increasing number of
customers access online marketplaces.
It is extremely difficult to manage product catalogs on marketplaces, whether sellers are
small or large. Utilizing an automated PunchOut catalog system to manage your product
catalogs on marketplaces has five main advantages, which are outlined in this article.
Before that, let us talk about the problems that may arise with the management of your
product catalogs if you sell on marketplaces.
4. KEEPING PRODUCT DATA CONSISTENT ACROSS CHANNELS
In this omni-connected world, it is much simpler for customers to locate the relevant products they require.
However, it is equally challenging for brands to guarantee that the quality of their product data is
consistent across all channels and platforms. It is extremely difficult to manage and keep a single repository
for publishing product data across channels and category-wise mapping of product information for each
market.
INSTANT ACCESSIBILITY
UPLOADING MULTIPLE CATALOGS TO VARIOUS MARKETPLACES
The product data formats that are accepted by various marketplaces vary. When it comes to attributes,
hierarchies, and catalogs, their requirements are distinct. PunchOut catalog software can provide great
assistance in this regard. It takes more work to update in the required formats the more sites you get
listed on.
DEALING WITH SUPPLIER DATA
Suppliers' incomplete and inconsistent product data also contribute to the difficulties in rectifying these
issues. Merchants may find it challenging to make product data customer-ready, particularly if they
collaborate with multiple suppliers.
"The global catalog management software market will grow at a CAGR of 12.89% during the period 2017-
2021," say analysts from Technavio[3]. As a result, adopting agile PunchOut catalog Coupa software that
enables them to provide end users with a consistent experience is critical for catalog managers to achieve
in order to gain a competitive advantage in the market.
KEEP INFORMATION AT ONE PLACE
It is difficult to maintain multiple product catalogs for multiple channels, such as customers, subscribers,
and affiliates. Centralized repository for all product data. Due to the introduction of PunchOut software and
the requirement for bundled services across various departments, managing various catalogs becomes
challenging over time.
You can manage product data immediately and with very little redundant product information with the help
of a catalog management system. PunchOut integration organizes the company's data in a centralized
repository so that brands can easily access and see everything from a single browser, allowing them to
react quickly to changes in the market.