2. BANTER OR BULLYING?
Alongside our documentary we were asked to
create a television listings double page spread
and a radio trailer; these were our ancillery texts.
We aimed to combine each product so that there
is a clear brand identity for all three products. The
aim of the radio trailer and magazine article was to
promote our documentary ‘Banter or Bullying’.
3. TARGET AUDIENCE
The target audience of our documentary about cyber-bullying is 13-
18 year olds, both male and female. The reason behind this is
because after researching statistics we found that 69 percent of
teenagers have reported being victims of bullying. This is a greater
number than adults who have experienced bullying, therefore the
teenage market was the audience for our documentary. We decided
to target both genders as bullying has an impact on both, although
girls are more likely to be targeted than boys.
For all three products we had to make sure they were appropriate
for the target audience and that they wouldn’t bore them.
Pyschographic profiles define people in their lifestyle
characteristics, including aspirers, strugglers, resigned and
explorers. Because of the topic we have chosen there is no specific
pyschographic profile our target audience fall under as bullying is
an issue that can effect everyone and not just a certain type of
person
4. HOW THE DOCUMENTARY TARGETS AUDIENCE?
In the Documentary we included
interviews with young
People. The reason behind this is
because young people
Are our target audience. If viewers see
others who have
Something in common with them
(age/gender), then they
Are more likely to engage and
understand the documentary.
The setting for the documentary
Was done at a college. A college
Holds the capacity of our target
audience. Using a college as Twitter is probably
The main setting was once again One of the most
Done so that the audience can Popular social media
Relate; as they all probably either Sites for 13-18 yr olds
Have been or go to college or We used twitter to
An instiution similar (school/university) Present our vox pop
Questions because
Of this.
5. RADIO TRAILER.
3.In our radio trailer we used extracts from our documentary such as our vox pops and answers
From our formal interviews. The reason we did this is so that there is more of a combination and
Connection with both products. Doing this makes listeners adapt to the styling of the brand.
2.We used one of the beats used in the documentary throughout the 30 second trailer and this
Was done for the same reason as before; to present our brand identity.
3.The trailer starts off with a young girls voice (a victim). The reason why this was done is so
That the emotions being expressed through words can be felt by our audience. Using a young
Person is a way for the audience to have a connection with the ‘victim’.
We decided that the best radio station for our radio trailer was
‘bbc radio one’ as it is very popular amongst young people and
Will enhance popularity and viewers as it is one of the UK’s
Most successful radio stations.
6. MAGAZINE ARTICLE
We used an extract from our documentary and added
It as one of the main images for our article. The
Reason behind this is because this is a convention that
Many listing magazines do and this automatically
Combines the two different products. (documentary
And magazine article).
In the article we included a pull quote which
Was a quote that we added onto our documentary. This
Is another link that combines the article with the main
Product; the documentary
7. CONCLUSION
Overall I feel that our ancillary texts combine well with our main product. In the
Last three slides I have shown how each thing links to the other. The combination
Of all these products has enabled us to create a clear brand identity. A brand identity
For ‘Banter or Bullying’ was achieved through the use of codes and conventions of
Radio trailers, magazine articles and documentaries.
To conclude Here are a list of things that combined our ancillary texts with our documentary:
• The same name of the product
• The use of young people was continuously used. E.g, young girl victim on the radio trailer and
Interviews with young people in our documentary
• The same soundtrack was used for both the radio trailer and documentary
• Extracts from the documentary were used as a snapshot for our article and this combines the
Products straight away.
Final cut express, indesign and garage band were the software we used to create
All three products. Final cut express (documentary), Indesign (Magazine Article),
Garage band (Radio Trailer
