2. Are you aged 16-24 and interested in Indie/pop music
8
7
6
5
4
Column3
3
2
1
0
yes no
3. what attracts you to indie/pop music?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
lyrics of song instruments/vocals image of indie/pop artists/bands other
4. 9 Do you currently buy/read music magazines
8
7
6
5
Series 1
4
3
2
1
0
YES NO
5. how much would you be willing to pay for a music magazine?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
nothing less than £1 £1 - £2 £2 - £3 £3 - £4 more than £4
6. which of the following magazines do you find most eye
catching/appealing?
6
5
4
3
Series 1
2
1
0
kerrang mojo Q NME
7. what would encourage you to buy a music magazine?
4.5
4
3.5
3
2.5
Series 1
2
1.5
1
0.5
0
free gifts competitions exclusive news dates of gigs cheap price other
8. 6
what would you like to see on the front cover?
5
4
3
Series 1
2
1
0
1 main image of band/artist several images musical instruments bright colours Darker colours
9. what contents would you like to see in a music magazine?
3.5
3
2.5
2
Series 1
1.5
1
0.5
0
info about bands/artists gossip fashion latest news other
10. what would you like to see in a double page spread?
6
5
4
3
Series 1
2
1
0
interview with general article about Musical Bright colours darker colours other
artist/band indie/pop instruments/props
developments
11. SUMMARY OF
RESULTS
After conducting my research into my target audience; males and females aged 16-24 interested
in indie/pop music. Through the use of a questionnaire I have gained knowledge and
understanding of what they would like to see on a music magazine.
I asked 10 individuals; 5 males and 5 females.
I now have a better understanding of what attracts people towards a magazine and I found that
images of the musical genre that I have chosen, is what is most popular with people.
Also before I conducted my quantitative audience research (questionnaire) I wasn’t sure on how
much people were willing to pay for a music magazine and now I understand the majority of
people are willing to pay £2-£3.
Q magazine is the magazine that has influenced and inspired me from the start, from their use of
simple colours, images, contents, double page spreads and house style. In my questionnaire I
asked which of the following magazines do you find most eye catching and the majority of the
votes went to Q magazine, therefore I will continue to gain inspiration from Q magazine and try
and use similar conventions but suit it to my musical genre and target audience.
Also I have found what will encourage people, what people would like to see on the front
cover, contents and double page spread and when I come to creating my magazine I will take
into consideration all of the answers that I have found so that my magazine appeals to my target
market.
