This document discusses the patent sales market, including: - An overview of the secondary patent market where patent sellers can sell their patents to buyers. - The patent market today sees over 1000 deals per year with over $11 billion in patent packages sold containing over 90,000 patent assets across 100 technology categories. - Tips for corporations to successfully sell their patents, such as using internal resources to establish buy-in, understanding buyer needs, having a clear sales definition and process, and adjusting plans for market changes.

1. Business Sense • IP MattersBusiness Sense • IP Matters 1
Boot Camp: Patent Sales
Russ Binns CEO, Allied Security Trust
Ed Fish Co-Head Technology and IP Advisory,
Houlihan Lokey
Kent Richardson Partner, Richardson Oliver Law Group
Ray Strimaitis VP and Deputy GC, Yahoo
Contact Information:
+1 (650) 967-6555
kent@richardsonoliver.com
Copyright 2017 ROL

2. Business Sense • IP Matters
What’s the Secondary Patent Market?
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Seller Buyer
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3. Business Sense • IP Matters
Where Is the Patent Market Today?
3Copyright 2017 ROL

4. Business Sense • IP Matters
Deal Flow
4
Sellers
Buyers
Direct Sales
>1000 deals per year hit the market
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5. Business Sense • IP Matters
How Big Is the Patent Market?
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$0
$2
$4
$6
$8
$10
$12
$14
2011-Q1 2012-Q1 2013-Q1 2014-Q1 2015-Q1 2016-Q1 2017-Q1
ROL Group Tracked Secondary Patent Market ($B)
$11 billion plus in patent packages
90 thousand plus patent assets
100 technology categories
Copyright 2017 ROL
Unsold
Sold

6. Business Sense • IP Matters
Corporate Patent Selling Top 10
1. Gather and use your
internal resources to help
sell and establish buy-in
2. Find out what people need
3. Define what you can and
can’t sell
4. Define what a successful
sale looks like
5. Price the assets using
objective data
6. Simplify the early
engagement (e.g., simple
NDA)
7. Be clear and reasonable
about expectations and
communications
8. Use your network
9. Read the expected reps
and warranties – develop a
process for clearing them
10. Adjust your plans to reflect
the changing market
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