Corporate Social Responsibility is a voluntary activity undertaken by a company to operate in an economic, social and environmentally sustainable matter. CSR activities have been growing strong over the last few years in the Middle East due to their advantages & impact on employees, corporations as well as society.

1. WHY CSR
MATTERS
Corporate Social Responsibility is a voluntary activity
undertaken by a company to operate in an economic,
social and environmentally sustainable matter.
CSR activities have been growing strong over the last
few years in the Middle East due to their advantages &
impact on employees, corporations as well as society.
Social responsability in MENA
Professionals
Companies
37%
44%
Professionals often
engage in charity or
community work
Always
Rarely
Companies are
very actively engaged
in CSR activity
Sometimes
Never
23%
30% 22% 11%
Not at all
20%
Don’t know
13%
CSR impact on clients
87%
93%
60%
Prefer buying products/
services from CSR driven
companies
Will be more loyal
to CSR driven
companies
Will pay 60%
more on CSR
driven companies
CSR impact on employees
80%
40%
Job seekers
prefer to work for CSR
driven companies
Employees in CSR driven
companies have better morale
than non CSR driven companies
86%
90%
Of engaged employees
say they very often feel
happy at work, compared
to 11% of the disengaged
Of professionals feel that
CSR is a moral responsibility
that companies have towards
the local community
Engaged employees lead to higher
Customer
satisfaction
Service, quality
& productivity
Levels
of profit
Shareholder
returns
Highly engaged organizations
have the potential to
87%
20%
Reduce staff
turnover
Improve
performance
Companies with
engaged employees
5x
Have 5 times higher
shareholder returns
Engaged organizations in 2012
3x
19.2%
32.7%
Grew profit faster than
their competitors in 2012
Improved in
operating income
While unengaged
companies declined
By joining a major intitiative led
in MENA you can become a lead
actor for social empowerment
and create impact in the region.
Join Pi Slice and become part of a MENA to MENA initiative by lending and
supporting micro-entrepreneurs in the region that will help increase job creation:
YEAR 3
YEAR 2
YEAR 1
Countries
MFI’s
Job
creations
Direct
family
Close
community
Government
Sources
http://www.pinterest.com/pin/405324035184133648/
http://blogs.hbr.org/2012/01/why-csrs-future-matters-to-you/
http://www.inc.com/articles/201105/why-it-pays-to-be-green.html?utm_
source=twitter&utm_medium=socialmedia&utm_campaign=button
http://blog.bayt.com/2013/08/bayt-com-infographic-how-is-csr-makingan-impact-in-the-middle-east-and-north-africa/
www.pi-slice.com