2. Williams is a
Fellow at frog
design, one of
the world’s
most influential
innovation
companies. He
Luke is also Adjunct
Williams is Professor of
a leading Innovation at
consultant, NYU Stern
educator, School of
and speaker Business. He
specializing has been
in disruptive invited to speak
thinking and worldwide, and
innovation his views have
strategy. been featured
in
BusinessWeek,
Fast Company,
and NPR
(National Public
Radio).
4. -Hypothesis-
Intentionally Unreasonable
-Opportunity-
Aware of the Least Obvious
-Ideas-
Unexpected Ideas Have Fewer Competitors
-Solution-
Must Be Feasible
-Pitch-
Nine Minutes of Value