Good keywords are those that are frequently searched but have low competition from other websites. The document recommends three tools - Wordtracker, Overture, and Google AdWords Keyword Suggestions - to help find such keywords. Wordtracker provides scores based on search volume and competition. Overture's free tool quickly generates related keywords. Google's tool shows which keywords are already being targeted.

1. How To Find Good Keywords
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Good keywords are frequently searched for (high demand) but not being targeted by many
other websites (low competition). There are a number of tools out there that can help you find
them.
Wordtracker
The best tool out there, Wordtracker is one of the most essential SEO tools. To use
Wordtracker:
- Go to the Wordtracker website (http://www.wordtracker.com)and pay $7 for 24 hours'
access
- Enter a keyword phrase you're thinking about targeting
- Wordtracker will suggest hundreds of related phrases - click on the ones you like
- Once you've clicked on all the phrases you like, run them through the program
- Wordtracker will compile a score for each phrase, based on the number of users searching
for it and the number of websites targeting it
- The higher the score, the better the keyword phrase!
Wordtracker also offers a free service which works in the same way but only uses results
generated from MSN.
Overture
Also useful, Overture's search term suggestion tool
(http://inventory.overture.com/d/searchinventory/suggestion/), is free and much quicker to
use than Wordtracker. It works in much the same way as Wordtracker but doesn't tell you
how many websites are targeting each keyword phrase.
Google
Google AdWords Keyword Suggestions
(https://adwords.google.com/select/KeywordSandbox) tell you which keyword phrases are
being targeted by other websites.
Guidebeam