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PONDICHERRY UNIVERSITY  & TNP ACT 2 ND  CONFERENCE   Conference Theme Media Education   Topic  Media Education for Empowerment    Paper Title     Media Education and the marginalized - A critical study of the Gaps and Needs Author Dr.B.K.Ravi ,  M.A., M.S., Ph.D Associate Professor ,  Department of Communication,  Bangalore University,  Bangalore, KARNATAKA, INDIA Ph:  +91-9448271938 ,  e-mail:bkravibu@gmail.com
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INDIAN EDUCATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 1: Enrolment in higher education ,[object Object],[object Object],[object Object],Source:  UNESCO, the World Education Report - 2000 Country Percent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privatisation of Education in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 2:  Growth of Indian Media and Entertainment Industry Source:  KPMG-FICCI Report, 2009
MEDIA EDUCATION IN INDIA  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STATUS OF THE MARGINALISED  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Development  -  perspectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GAPS AND NEEDS SO FAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONFININGS IN HIGHER EDUCATION  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Table 3:  Status of SC, STs in different levels of Education during 2004-05 Source :  The UNESCO Education for all Global Monitoring Report 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Study approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings and Discussions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Findings /Discussions . . . . 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Studies Case Study (#1): [ survey, 2007, Bangalore city] Displayed hoardings  Table 4: Reaction of respondents about PSM Source:  Survey (2007) in Bangalore City by the author Messages are randomly picked Catch-line of Advts. that are translated into multiple languages fails to convey the right message Media Message Response [percent] Non-comprehension of the message 70 Established connect with the message 30
Discussion  . . . . .(contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study (#2)  ,[object Object],A Government College in a sub-urban set up;  This 88.8 percent of students hailed from remote areas and were very less exposed to English language either at home or at their school or two years of collegiate education. Total Strength of Students in a Class room Total strength of students from  Kannada Medium Education Background Percentage of students in a class room with a Linguistic Background 54 48 88.8%
Case Study (#3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inferences, Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
. . . . . .Inferences, Suggestions  (contd. 2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
. . . . . Inferences, Suggestions  (contd. 3) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
. . . . . Inferences, Suggestions  (contd. 4) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
       ,[object Object]

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Pondi me, dr.bk ravi - final (a2)

  • 1. PONDICHERRY UNIVERSITY & TNP ACT 2 ND CONFERENCE   Conference Theme Media Education   Topic Media Education for Empowerment    Paper Title     Media Education and the marginalized - A critical study of the Gaps and Needs Author Dr.B.K.Ravi , M.A., M.S., Ph.D Associate Professor , Department of Communication, Bangalore University, Bangalore, KARNATAKA, INDIA Ph: +91-9448271938 , e-mail:bkravibu@gmail.com
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  • 7. Table 2: Growth of Indian Media and Entertainment Industry Source: KPMG-FICCI Report, 2009
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  • 13. Table 3: Status of SC, STs in different levels of Education during 2004-05 Source : The UNESCO Education for all Global Monitoring Report 2010
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  • 18. Case Studies Case Study (#1): [ survey, 2007, Bangalore city] Displayed hoardings Table 4: Reaction of respondents about PSM Source: Survey (2007) in Bangalore City by the author Messages are randomly picked Catch-line of Advts. that are translated into multiple languages fails to convey the right message Media Message Response [percent] Non-comprehension of the message 70 Established connect with the message 30
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