5 simple steps to deliver your digital marketing strategy. 1. Set the Platform. 2. Understand your Environment. 3. Establish Marketing Objectives. 4. Create Initiatives. 5. Implement, Evaluate and Adapt.

1. 5 simple steps to deliver your
digital marketing strategy

3. is rarely a good idea

4. for the digital strategy

6. is not the main event

7. and how you are
going to do it.

9. Start
1. How much can you influence the market?
2. How much can you influence your own business?

10. 2 things for you
1. Define the scope of your strategy.
2. Show the balance of your self-awareness and ambition
(but you most likely won’t find this out until step 5).

11. of the landscape

12. that give you ideas...

14. business goals

15. to achieve that goal

16. Build Awareness
Influence
Consideration
Drive Action
marketing funnel

17. Validate the goals
Click Here to get
SMART Goals template

19. What are your current marketing activities?

20. get to your objectives?
This gives you the ground to cover.
If not much, are your objectives aspirational enough?

21. and mix them in different ways
to come up with initiatives.

22. will best achieve
your objectives.

24. “Plans are only good
intentions unless
they immediately
degenerate into hard
work.”
Peter Drucker

25. a project to deliver

26. so don’t just blindly deliver it.

27. and achievement
of the objective

28. an opportunity to do better

30. If you have 5 minutes,
take 5 minutes.

31. Strategy is not the outcome.

32. Continually evaluate
prior planning.

33. Communication happens in all 5 steps.

34. Use how much you adapt,
“The only thing we know
about the future is that it
will be different.”
Peter Drucker

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