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OPEN INNOVATION &
CROWDSOURCING AS
MODELS FOR BANKS
Selena Sol presents…..
selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53
http://www.slideshare.net/selenasol
a thought piece for a banking
conference in Malaysia
As an industry, we’re reasonably good
at Top-Down Innovation
But we generally suck at Bottom’s-Up
or Outwards-In Innovation
X
X
Don’t misinterpret!
Stay good at Top-Down Innovation
But also develop other forms so that
you have flexibility as a leader
Though nowhere near the end of our
journey at UBS, we’ve made some
solid progress
Open Innovation
Transforming vendors into partners is
scary, but has huge ROI potential
Open Innovation means questioning
assumptions about your business
model
Anti Money-Laundering
KnowYourClientRegulatory Reporting
Payments Exchange Connectivity
SoftwareDevelopment
Loan Origination
Core bankingMobility
QUESTION
What are your core competencies?
Market Data
Data Centers
PROPOSAL
A bank:
• holds your money safely
• helps you grow it
• helps you transact
That’s it.
Everything else is a legacy
assumption
That can be challenged
Challenge your core competency
assumptions
Then open innovate non-core
functions
transform your business
Homework for Banking CIOs
• Toyota doesn’t build cars
Lean Production Value Chains
• Amazon is not a bookstore
Long-Tail Fulfillment
• Cisco doesn’t create new products
the very un-tech tech company
Open Innovation also helps us
deal with a built-in risk-averse
industry personality
Our business model is risk
averse
Our people self-selected for risk-
averse personality types when
they applied
This makes us great at
incremental, ‘riskless’ innovation
But makes us crap at disruption
Open Innovation can help with
this Achilles heel.
Open Innovation means developing
3 integrated skills
Sensing
Exploring
Absorbing
Quiz
How many of the following companies do you
know?
• First Meta
• Play Moolah
• Investo Presto
• Bill Pin
• Pandai
Don’t fly to Silicon Valley!
Companies disrupting financial
industry models are bursting
through the pavement of Asia’s
cities right now, if you look.
SINGAPORE SINGAPORE
WHERE WE CAN FIND
INSPIRATION
• Digital Payments
• Leverage
Innovation & New
Product Incubation
consultancy
• Biotechnology and
bio-informatics
algorithms
INNOVATION CLUSTERS
• Interactive Digital Media (Social Media)
• Biotechnology
• Mobile payment
• Cloud (AWS hub)
• Water tech / clean energy
TRENDING MACROECONOMIC DRIVERS
• Small size, business-friendly, managed
economy
• Financial industry domain & IT skills abundant
• Regionally-strong entrepreneurship
infrastructure
• Device savvy population – multiple devices
per person
INCUBATOR, VENTURE, GOV’T COMMUNITY
• SGEntrepreneurs
• Founders Institute
• Singapore Venture Capitalist Association
• Information Development Authority Singapore
• BANSEA
UBS INNOVATION POTENTIAL 9/10
Relevance to UBS biz High
Mobile penetration High
Internet penetration High
University Base High
R&D Infrastructure Mature
WHERE WE CAN FIND
INSPIRATION
• Look to gaming
and gamification
for next-generation
user experience
INNOVATION CLUSTERS
• Massively Multiplayer Online Role Playing
Games (MMORPGs)
• Fashion and entertainment
TRENDING MACROECONOMIC DRIVERS
• Korea Chic
• Language barriers
INCUBATOR, VENTURE, GOV’T COMMUNITY
• Korea Venture Capitalist Association
• Private Equity Korea
UBS INNOVATION POTENTIAL 9/10
Relevance to UBS biz Med
Mobile penetration High
Internet penetration High
University Base High
R&D Infrastructure Med
SOUTH KOREA SEOUL
Go out and get involved
• Research institutes
• Local Start-up scene (setup an internal start-up club)
• Existing vendors
Do something weird
Some of the next-generation work in
big data visualization comes from
bio-informatics and television
production, not banking.
Learn by investing in targeted corporate
ventures
Crowdsourcing
Crowdsourcing eats waste
10% of everyone’s time is spent
waiting for someone else at work
If you have a regional headcount of
1,000, that is 100 FTE’s worth of
effort that is idle.
What could you build with 100 spare
people?
Who wouldn’t love to spread their
wings and get out of the day-to-day
grind from time to time?
Crowdsourcing is a great way to
create cross-business and cross-
location relationships, naturally
Case Study: UBS Just Do It Program
• 3 - 5 day projects that are not urgent
• Need “onboarding” support

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Open Inovation and Crowdsourcing - A presentation for FST Media Banking Technology and Innovation conference, Kuala Lumpur

  • 1. OPEN INNOVATION & CROWDSOURCING AS MODELS FOR BANKS Selena Sol presents….. selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53 http://www.slideshare.net/selenasol a thought piece for a banking conference in Malaysia
  • 2. As an industry, we’re reasonably good at Top-Down Innovation
  • 3. But we generally suck at Bottom’s-Up or Outwards-In Innovation X X
  • 4. Don’t misinterpret! Stay good at Top-Down Innovation But also develop other forms so that you have flexibility as a leader
  • 5. Though nowhere near the end of our journey at UBS, we’ve made some solid progress
  • 7. Transforming vendors into partners is scary, but has huge ROI potential
  • 8. Open Innovation means questioning assumptions about your business model
  • 9. Anti Money-Laundering KnowYourClientRegulatory Reporting Payments Exchange Connectivity SoftwareDevelopment Loan Origination Core bankingMobility QUESTION What are your core competencies? Market Data Data Centers
  • 10. PROPOSAL A bank: • holds your money safely • helps you grow it • helps you transact
  • 12. Everything else is a legacy assumption
  • 13. That can be challenged
  • 14. Challenge your core competency assumptions Then open innovate non-core functions transform your business
  • 15. Homework for Banking CIOs • Toyota doesn’t build cars Lean Production Value Chains • Amazon is not a bookstore Long-Tail Fulfillment • Cisco doesn’t create new products the very un-tech tech company
  • 16.
  • 17. Open Innovation also helps us deal with a built-in risk-averse industry personality
  • 18. Our business model is risk averse
  • 19. Our people self-selected for risk- averse personality types when they applied
  • 20. This makes us great at incremental, ‘riskless’ innovation
  • 21. But makes us crap at disruption
  • 22. Open Innovation can help with this Achilles heel.
  • 23. Open Innovation means developing 3 integrated skills Sensing Exploring Absorbing
  • 24. Quiz How many of the following companies do you know? • First Meta • Play Moolah • Investo Presto • Bill Pin • Pandai
  • 25. Don’t fly to Silicon Valley!
  • 26. Companies disrupting financial industry models are bursting through the pavement of Asia’s cities right now, if you look.
  • 27. SINGAPORE SINGAPORE WHERE WE CAN FIND INSPIRATION • Digital Payments • Leverage Innovation & New Product Incubation consultancy • Biotechnology and bio-informatics algorithms INNOVATION CLUSTERS • Interactive Digital Media (Social Media) • Biotechnology • Mobile payment • Cloud (AWS hub) • Water tech / clean energy TRENDING MACROECONOMIC DRIVERS • Small size, business-friendly, managed economy • Financial industry domain & IT skills abundant • Regionally-strong entrepreneurship infrastructure • Device savvy population – multiple devices per person INCUBATOR, VENTURE, GOV’T COMMUNITY • SGEntrepreneurs • Founders Institute • Singapore Venture Capitalist Association • Information Development Authority Singapore • BANSEA UBS INNOVATION POTENTIAL 9/10 Relevance to UBS biz High Mobile penetration High Internet penetration High University Base High R&D Infrastructure Mature WHERE WE CAN FIND INSPIRATION • Look to gaming and gamification for next-generation user experience INNOVATION CLUSTERS • Massively Multiplayer Online Role Playing Games (MMORPGs) • Fashion and entertainment TRENDING MACROECONOMIC DRIVERS • Korea Chic • Language barriers INCUBATOR, VENTURE, GOV’T COMMUNITY • Korea Venture Capitalist Association • Private Equity Korea UBS INNOVATION POTENTIAL 9/10 Relevance to UBS biz Med Mobile penetration High Internet penetration High University Base High R&D Infrastructure Med SOUTH KOREA SEOUL Go out and get involved • Research institutes • Local Start-up scene (setup an internal start-up club) • Existing vendors
  • 29. Some of the next-generation work in big data visualization comes from bio-informatics and television production, not banking.
  • 30. Learn by investing in targeted corporate ventures
  • 33. 10% of everyone’s time is spent waiting for someone else at work
  • 34. If you have a regional headcount of 1,000, that is 100 FTE’s worth of effort that is idle.
  • 35. What could you build with 100 spare people?
  • 36. Who wouldn’t love to spread their wings and get out of the day-to-day grind from time to time?
  • 37. Crowdsourcing is a great way to create cross-business and cross- location relationships, naturally
  • 38. Case Study: UBS Just Do It Program • 3 - 5 day projects that are not urgent • Need “onboarding” support