The document outlines steps for identifying and managing stakeholders for a project. It discusses identifying stakeholders, grouping them by interest and influence, measuring their influence, and developing a communication plan. It then provides an example of moving an organization to a new office with 2000 employees across 4 locations. For this example, stakeholders were identified and mapped, and a communication plan was developed outlining different channels, messages, and an action plan for each stakeholder group. Key deliverables from the stakeholder workshop included the stakeholder map and individualized communication plans.

1. Olga
Nozhnina
IAF
EMENA
16/10/2015

2. Stakeholder
=
Influences
you
and/or
is
influenced
by
you

3. § How
to
hold
stakeholders
workshop
§ FacilitaGon
steps:
§ How
to
idenGfy
stakeholders
§ How
to
group
them
and
measure
their
influence
§ How
to
develop
a
communicaGon
plan
§ What
are
the
key
workshop
deliverables
Today’s
Agenda
…

4. Tomorrow’s
facilitaGons

5. Let’s
get
to
know
each
other
beQer

6. Take
3
sweets
Who
is
the
most
important
stakeholder
in
your
life?
Most
unexpected
stakeholder?
What
kind
of
stakeholder
are
you?
How
many
stakeholders
do
you
have?
For
whom
are
you
a
stakeholder?

7. My
experience
of
not
knowing
stakeholders

8. CorporaGons

9. Unclear
or
conflicGng
requirements
hQps://www.youtube.com/watch?v=BKorP55Aqvg#!
“
We
need
7
red
lines.
All
of
them
are
strictly
perpendicular;
some
with
green
ink
and
some
with
transparent.
Can
you
do
that?”

10. No
prioriGes

11. FacilitaGon
steps
IdenGfy
Group
Measure
Influence
Choose
communicaGon

12. “Moving
out”
case
§ 2000
people
§ 4
different
offices
§ Suburbs
§ Some
employees
live
near
new
office
§ Some
employees
live
near
old
office
Key
Objec)ves:
• It’s
October
now.
Moving
out
is
to
be
completed
by
end
of
year
• Keep
employee
saGsfacGon
index
on
a
high
level

13. IdenGfy
stakeholders

14. Group
them
INTEREST
INFLUENCE

15. Then
we’ll
use
different
cooperaGon
strategies
with
them
INTEREST
INFLUENCE
INVOLVE
COOPERATE
OBSERVE
INFORM

16. Measure
Influence

17. Choose
communicaGon_1
minute
elevator
speech

18. CommunicaGon
plan
example
What
How
How
oCen
Who
Status
Project
report
E-­‐mail
Once
in
2
weeks
Project
manager
þ
Minutes
Physical
meeGngs
weekly
Project
administrator
þ
Project
web-­‐
page
Sharepoint
daily
Project
administrator
☐

19. Key
workshop
deliverables
§ Stakeholders
map
§ CommunicaGon
plan
with
each
stakeholder:
§ CommunicaGon
channels
§ Messages
§ AcGon
plan

20. What
has
been
done
in
«Moving
out»
§ CEO
leQer
to
all
employees
§ Excursions
to
new
office
§ Open
discussions
§ Corporate
newspaper
§ Individual
discussions

21. To
sum
up
Steve
Jobs

22. Olga
Nozhnina
Project
manager,
Coach,
Facilitator
o@leaneffect.ru
Thank
you.
Let’s
keep
in
touch:)