12. WORK IT: Make it a top-down Priority
• Leaders must use it
• Middle management must get it
13. WORK IT: Make it easy to contribute
• Use a custodian program to spread the load
• Use RSS feeds and Twitter cross-posts as cheats
14. WORK IT: Ensure literacy of userbase
• Likes, Shares, Follows
• Personalization (pictures, bios, and newfeeds)
15. WORK IT: Share like Mad!
• Tag, tag, tag (keywords, people and spaces)
• Share aggressively (lies, damn lies, and statistics….and…
marketing)
16. WORK IT: Keep it fun & rewarding
• Gamify everything you can
• Avoid corporate speak, but note cyberspace never forgets
• Use Shout Outs!
17. WORK IT: Building communities is hard
• Know that it takes time and effort (and resources,
sometimes with specialized social-media skills)
• Make sure you have executive sponsorship & support
18. USE IT
• Context
>=Content
• Sticky Knowledge
• Operational
Surprise
1. Visit jive.org (or
another vendor) and
explore what's
possible
SKIP IT
• Structured
hierarchies
• One-offs
• Confidential Data
• Fine-grained
access controls
2. Document usage
guidelines
WORK IT
• Make it a topdown priority
• Make it easy to
contribute
• Ensure user-base
literacy Share like
mad
• Keep it fun &
rewarding
• Know it's hard
3. Run a leadership
workshop to
evaluate opportunity
19. Selena Sol asks…..
SHARE THIS DECK
& FOLLOW ME
(please-oh-please-oh-please-oh-please)
http://www.slideshare.net/selenasol/presentations
stay up to date with my future
slideshare posts
selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53