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Selena Sol presents…..

ENTERPRISE
SOCIAL
NETWORKS
what | why | when | how
What?

+

+

(But for internal use only)
e
Why?

efficiency | effectiveness | engagement
USE IT: Context >= Content

When the discussion around a topic is as, or more, important
than the output
USE IT: Sticky Knowledge
ESNs persistently maintain enterprise knowledge (sans
people) & solve big data problem with tags
USE IT: Operational Surprise
Tags, viral distribution, & interest-based organization (not
project or biz-hierarchy) means ...
SKIP IT: Structured Hierarchical Data
ESN's must co-exist with document & project management
libraries (like Sharepoint)…f...
SKIP IT: One-off Transactions
ESN's must co-exist with Incident Management & Enterprise
Chat…for now
SKIP IT: Confidential Data
SKIP IT: Fine-grained access controls
WORK IT: Make it a top-down Priority
• Leaders must use it
• Middle management must get it
WORK IT: Make it easy to contribute
• Use a custodian program to spread the load
• Use RSS feeds and Twitter cross-posts a...
WORK IT: Ensure literacy of userbase
• Likes, Shares, Follows
• Personalization (pictures, bios, and newfeeds)
WORK IT: Share like Mad!

• Tag, tag, tag (keywords, people and spaces)
• Share aggressively (lies, damn lies, and statist...
WORK IT: Keep it fun & rewarding

• Gamify everything you can
• Avoid corporate speak, but note cyberspace never forgets
•...
WORK IT: Building communities is hard

• Know that it takes time and effort (and resources,
sometimes with specialized soc...
USE IT

• Context
>=Content
• Sticky Knowledge
• Operational
Surprise

1. Visit jive.org (or
another vendor) and
explore w...
Selena Sol asks…..

SHARE THIS DECK
& FOLLOW ME
(please-oh-please-oh-please-oh-please)
http://www.slideshare.net/selenasol...
CLICK HERE FOR
MORE!!!!
Enterprise Social Networks 101: for clued-in MNC managers
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Enterprise Social Networks 101: for clued-in MNC managers

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Enterprise Social Networks 101: for clued-in MNC managers

  1. Selena Sol presents….. ENTERPRISE SOCIAL NETWORKS what | why | when | how
  2. What? + + (But for internal use only)
  3. e Why? efficiency | effectiveness | engagement
  4. USE IT: Context >= Content When the discussion around a topic is as, or more, important than the output
  5. USE IT: Sticky Knowledge ESNs persistently maintain enterprise knowledge (sans people) & solve big data problem with tags
  6. USE IT: Operational Surprise Tags, viral distribution, & interest-based organization (not project or biz-hierarchy) means idea riffing accelerates
  7. SKIP IT: Structured Hierarchical Data ESN's must co-exist with document & project management libraries (like Sharepoint)…for now
  8. SKIP IT: One-off Transactions ESN's must co-exist with Incident Management & Enterprise Chat…for now
  9. SKIP IT: Confidential Data
  10. SKIP IT: Fine-grained access controls
  11. WORK IT: Make it a top-down Priority • Leaders must use it • Middle management must get it
  12. WORK IT: Make it easy to contribute • Use a custodian program to spread the load • Use RSS feeds and Twitter cross-posts as cheats
  13. WORK IT: Ensure literacy of userbase • Likes, Shares, Follows • Personalization (pictures, bios, and newfeeds)
  14. WORK IT: Share like Mad! • Tag, tag, tag (keywords, people and spaces) • Share aggressively (lies, damn lies, and statistics….and… marketing)
  15. WORK IT: Keep it fun & rewarding • Gamify everything you can • Avoid corporate speak, but note cyberspace never forgets • Use Shout Outs!
  16. WORK IT: Building communities is hard • Know that it takes time and effort (and resources, sometimes with specialized social-media skills) • Make sure you have executive sponsorship & support
  17. USE IT • Context >=Content • Sticky Knowledge • Operational Surprise 1. Visit jive.org (or another vendor) and explore what's possible SKIP IT • Structured hierarchies • One-offs • Confidential Data • Fine-grained access controls 2. Document usage guidelines WORK IT • Make it a topdown priority • Make it easy to contribute • Ensure user-base literacy Share like mad • Keep it fun & rewarding • Know it's hard 3. Run a leadership workshop to evaluate opportunity
  18. Selena Sol asks….. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please) http://www.slideshare.net/selenasol/presentations stay up to date with my future slideshare posts selena@selenasol.com http://www.linkedin.com/pub/eric-tachibana/0/33/b53
  19. CLICK HERE FOR MORE!!!!

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