Just a case study with a nice format

1. One Last Piece
Maximizing the value of the CCF acquisition through
brand unification
FYI: The Case
Study

2. WHAT
1 What we propose
To maximize the value of CCF acquisition
WHY
2 Why our proposal there is one remaining piece
maximizes value
HOW
3 How we will implement &
mitigate risks We propose to unify HSBC brands in
France
4 WHO & WHEN
Referencing the details
Clarify our identity to clients, staff &
5 FINAL WORDS
partners as the World’s Local Bank

3. WHAT
1 What we propose Maximize profitability for corporate, local
businesses & global clients
WHY
2 Why our proposal
maximizes value DRIVING REVENUE REDUCING COSTS
HOW • Clear market • Economies of scale
3 How we will implement & positioning
mitigate risks
• A branch on every • Efficiencies w/client-
4 WHO & WHEN corner presence facing technology
Referencing the details
• New business • Everyone rows
5 FINAL WORDS together
Project valuation: EUR150 mil
Cost to implement: EUR 27 mil
EUR 123 mil 

4. WHAT
1 What we propose We have taken important steps already
2
WHY • Integration complete
Why our proposal
maximizes value
• Logo and tagline universally used
HOW
3 How we will implement &
mitigate risks
• Market research completed
4 WHO & WHEN
Referencing the details
Given great value, we must be sensitive to
5 FINAL WORDS remaining risks

5. 1
WHAT
What we propose
We must deliver real perceived value to our
customers
WHY
2 Why our proposal
maximizes value CONCERNS RESPONSES
• “The English are • Success stories
HOW coming!”
3 How we will implement &
mitigate risks • I feel nervous, • HSBC is a global bank.
insecure, and/or angry
4 WHO & WHEN • McDonaldization • No changes to services or
Referencing the details
products.
• Will prices go up? • The local guys from top to
5 FINAL WORDS bottom are behind it 100%
• This merger is being done
the “French Way”

6. WHAT
1 What we propose We depend on our staff to deliver value
WHY
2 Why our proposal
maximizes value
CONCERNS RESPONSES
• Is my job is at risk? • We have built buy-in through
HOW the process
3 How we will implement &
mitigate risks
• Is this the end of a • No senior management
legacy? changes
4 WHO & WHEN
Referencing the details
• Will we lose our way • “Join the club” message
of working?
5 FINAL WORDS
• Lunch-and-learns success
stories
• Transparency

7. WHAT
1 What we propose Given time available….
WHY • Focus today is key messages
2 Why our proposal
maximizes value
HOW
• Detailed plan waiting for you
3 How we will implement &
mitigate risks
4 WHO & WHEN
Referencing the details
5 FINAL WORDS

8. WHAT
1 What we propose
WHY
2 Why our proposal
maximizes value
HOW
3 How we will implement &
mitigate risks
4 WHO & WHEN
Referencing the details
5 FINAL WORDS
Thank you!

9. WHAT
1 What we propose There are lessons to be learned
WHY DIFFERENCES SIMILARITIES
2 Why our proposal
maximizes value • Rebranding “and” • It’s more than just
integration “systems” integration
HOW • Market conditions • Use a structured approach.
3 How we will implement &
mitigate risks
4 WHO & WHEN
Referencing the details
5 FINAL WORDS