SlideShare a Scribd company logo
1 of 15
Spanish & Portuguese
Business Culture
and Business Behaviour
Spain & Portugal
https://www.youtube.com/watch?v=_8uVYTltgPA
Opportunities in Madrid
Spanish culture
https://www.youtube.com/watch?v=NnxQ6eim1Dk
LINEARACTIVE
DATA AND TASK ORIENTED
Core values and
convictions
Facts
Plan ahead
Products
Time
Word – action
Institutes
Law
Social and business behaviour
Talk only half of the time
Do not do several things at once
Plan ahead step by step
Confront with logic
Don’t like to lose their face
Seldom interrupt
Work oriented
Stick to facts
Truth for diplomacy
MULTI ACTIVE
DIALOQUE AND PEOPLE ORIENTED
Core values and
convictions
Family
Hierarchy
Relationships
Emotional
Eloquent
Believing
Loyal
Social and business behaviour
Talk most of the time
Do several things at once
Only plan the bigger picture
Emotional
Express their feelings
Have good excuses
Often interrupt
People oriented
Feeling for facts
Flexible truth
REACTIVE
LISTENING AND INTROVERT
Core values and
convictions
Intuitive
Benevolent
Network focused
Common
responsibility
Collective harmony
Accept
Social and business behaviour
Listen most of the time
Reaction to actions of others
See the comman principles
Politically and correct
Reserved feelings
Cannot lose face
Do not interrupt
Stick to the agreement, a promise is a
promise
Diplomatic truth
Hierarchical distance
Short Long
©Kotoyamagami–Fotolia.com
©AKS–Fotolia.com
Denmark
Finland
Netherlands
Sweden
Canada
Israel
Norway
USA
Switzerland
UK
Australia South Africa Belgium
Germany
Poland France
Italy
Argentina
Brazil
Spain
Mexico
Russia
China
India
Kenya
Korea
Libya
Senegal
Angola
Burkina
Egypt
Ivory Coast
Japan
Kazakhstan
Morocco
Mozambique
Niger
Nigeria
South Arabia
Turkey
Hierarchical distance
• Importance given to hierarchy
Short Long
Role of the manager To delegate To lead
Decisions Decentralised Centralised
Control Considered as a lack of
trust
Considered as being
normal
Relationship between
top managers and
employees
Informal Formal
Explicit Implicit
Communication
©Haver–Fotolia.com
©WestPic–Fotolia.com
Netherlands Denmark
Finland
Germany
Norway
Switzerland
Poland
Sweden
Australia
Israel
Russia
USA
Canada Belgium France
Nigeria
Argentina
Brazil
Italy
South Africa
Spain
Ivory Coast
Kazakhstan
Kenya
Mexico
Mozambique
Senegal
South Arabia
Turkey
Angola
Egypt
India
Libya
Morocco
Niger
UK
Burkina
China
Korea
Japan
Communication
• Way of transmitting messages
Explicit Implicit
Keys to understand Sense and accuracy of the
chosen words
Overtones, gestures, non-
verbal communication,
context
To go into much detail Allows a better
understanding
Can bother the
interlocutor
Feedback Be clear and direct Avoid to make somebody
lose face
Values Frankness, transparency Diplomacy, tact
Empirical Theoretical
Reasoning
©WavebreakmediaMicro–Fotolia.com
©Peshkova–Fotolia.com
Canada
Finland
Germany
Netherlands
USA
Australia
Denmark
Norway
Switzerland
Angola
Japan
Kazakhstan
Sweden
UK
Libya
Morocco
Senegal
South Africa
South Arabia
China
Korea
Egypt
Israel
Turkey
Argentina
Brazil
India
Poland Belgium Burkina
Kenya
Nigeria
Mexico
Niger
Italy
Spain
France
Ivory Coast
Mozambique
Russia
Reasoning
• Importance given to facts and theory
Empirical Theoretical
Process Inductive Deductive
Argumentation Concrete evidence Compelling logic
Behavior in meetings Search for concrete
solutions
Ideological Debate
Presentation Illustrated with
examples
Brilliant and structured
SIB Vouchers
Starters International Business
Voucher in te wisselen voor gratis consultancy
Ter waarde van €2400,-
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Thank you for your attention!
www.outspokencommunication.com
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Outspoken Communication

Editor's Notes

  1. We gaan er teveel uit van dat de ander vanzelfsprekend of automatisch begrijpen wat wij bedoelen, willen en van hen verwachten. Dat zij op de zelfde manier tussen de regels doorlezen als wij
  2. We gaan er teveel uit van dat de ander vanzelfsprekend of automatisch begrijpen wat wij bedoelen, willen en van hen verwachten. Dat zij op de zelfde manier tussen de regels doorlezen als wij
  3. We gaan er teveel uit van dat de ander vanzelfsprekend of automatisch begrijpen wat wij bedoelen, willen en van hen verwachten. Dat zij op de zelfde manier tussen de regels doorlezen als wij