CSA Conference 2018

1. Carsharing as the path
to autonomous
ridehailing
Kenneth Malmberg, Director – Strategic Alliances
CSA October, 2018

2. New mobility is coming.
It’s a matter of when, not if.

3. The “Triple Disruption”
Autonomous On-demand EVs

4. The “Triple Disruption”
will change transportation forever

5. MaaS
Mobility services
gain usage
20302018
34%
Source: Expert Interviews; PwC Autofacts; Strategy & Analytics—The 2017 PwC’s Strategy & Digital Auto Report.
25%
Autonomous
MaaS
Personal
Vehicles
The growth
happens with
autonomous
vehicles

6. Mobility services gain vehicles
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2015 2020 2025 2030 2035
Forecast of new vehicle sales distribution in urban areas in the United States
Personal ownership On-demand service
Source: Deloitte University Press, The future of mobility: What’s next?, 2017 Issue 20

7. Mobility service providers gain value
1,020 1,200
1,900
1,400
109
4,200
6,900
9,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Today 2021 2025 2030
($ Billions) Market cap mobility as a service vs. automotive manufacturers
Automotive Manufacturer Market Capitalization Mobility as a Service Market Capitalization
Source: ARK Investment Management LLC | ark-invest.com

8. Mobility as a service evolution
Service EconomyShared EconomyTraditional Ownership RidesharingCarsharingVehicle Ownership
Self Driving
Driven
Autonomous Ridehailing
Recruit and
manage drivers
Own and
service a fleet

9. Autonomous is the future of carsharing.
We get there in incremental steps.

10. Near term use cases for autonomous
Low speed Urban areas Level 4
autonomous
No
passengers

11. Fleet repositioning
• Late at night
• Reposition to high demand areas
• Improve customer sat and usage

12. Within Fleet Operations, rebalancing presents
significant opportunity
• Ensuring cars are in warm or
active zones
• Optimizing fleet operations
can save considerable costs
and increase customer
satisfaction
25%
15%
20%
40%
Rebalancing
Refueling
Cleaning
Other

13. Direct to charging stations
• For EV fleets
• Late night
• Rebalance fleet when done
• Reduce low charge customer
dissatisfaction

14. Vehicle delivery
• Eliminate walking to cars
• Delivery to driver
• Driver drives vehicle to
destination
• Vehicle parks itself
• Daytime use cases – make
this harder to achieve

15. Autonomous use cases for carsharing is
autonomous carsharing.
Transporting passengers makes it
autonomous ridehailing.

16. What does a carsharing platform that
supports autonomous look like?

17. Elements of a complete Autonomous
Carsharing Experience
Autonomous
technology and L4
car conversions
Autonomous
Operations
platform
Autonomous
Carsharing
experience

18. Carsharing
Vehicle access
Fleet operations and
maintenance
Ridesharing
Dispatch intelligence
Routing algorithms
Demand prediction
Autonomous builds on today’s services
Autonomous
Carsharing

19. For consideration
Begin planning
to experiment mixing in
autonomous test
vehicles into fleet
Contact Ridecell
at info@ridecell.com
to find out more about
autonomous carsharing
Consider next generation
carsharing fleet and tech that runs
both carsharing and autonomous
ridesharing

20. Company
• Company founded in
2009 with focus on
new mobility
• Over 25M rides/rentals
delivered
• HQ in San Francisco with
offices in Europe and
India
• Have raised over $40
Million in funding
by by
Plus over 15 other carsharing/ridehailing customers
Customers
Investors
by +

21. Ridecell provides software tools and APIs to launch and
scale high utilization mobility services. Our customers
are leading operators of driven or autonomous
carsharing and ridesharing services.

22. A single platform for multiservice mobility,
with an intelligent operations engine powering it all
Ridesharing
Platform
Carsharing
Platform
Fleet & Ops
Management
Customers can use Ridecell end-to-end
– or –
Use their own platform and integrate with Ridecell components for additional
functionality through Ridecell API:s

23. Enabling a number of New Mobility use cases
23
Free-Floating
carsharing
(eg ReachNow,
Car2Go)
Station Based
(e.g. Zipcar)
Residential
/Corporate
On-demand C
ar Rental
+ delivery
Autonomous
Pilot and test
fleets
Dynamic Ops
for shared and
autonomous
fleets
Ridesharing
With drivers.
On-demand,
scheduled,
pooled

24. Proven commercial
autonomous driving
technology
Over 3,000 passengers
carried at Santa Clara
University
8 hours a day, 6 days a week
from late 2016-Mid 2017
L4 autonomous use cases for
first/last mile transport,
delivery, and logistics
Software only,
vehicle agnostic
The real-world tested
autonomous driving platform
for low speed use cases

25. kenneth@ridecell.com @ridecell