In a business environment where constant disruption is the new black, organizations are evolving in adopting AI-ML, Voice, Robotics, etc in product development. It's very important for a Business Analyst to look beyond and be a visionary. With our talk, we would like to emphasize on seismic shift for BA’s role in designing products that are inclusive, adaptable and can overcome the unconscious biases in building products for everyone. Some of our insights include: Shifting focus from product functionality to capabilities, designing for privacy and user safety. Understanding behavioral patterns and body language to have breakthrough tough client management and build healthy relationships, the key to a successful partnership for a BA.