Get the exclusive presentation by Naheed Somji for free below. Success on social media is at your finger tips once you understand the opportunities that exist on each platform. Here is my “State of the Union” on what to expect in 2019, presented at IABC Waterloo Break Through Conference 2019.

2. • Connects brands with their target audience
• Loves climbing up things
• Was recognized once in an elevator
• Definitely not American
/in/naheedsomji @NaheedSomji

3. 2009 2019

4. • The Social Media Gap
• State of Social Media by Platform
• Three Insider Tips
• Q&A

5. • Finding and connecting with
your target audience
• Keeping up with ever-changing
platforms and features
• Making social a priority
• Faster service/response
• Platform agnostic
• Value in every medium

6. You Social media success
@NaheedSomji

7. It’s about reaching your audience
on their terms.
@NaheedSomji

8. Agree having an engaging social
media presence can give you a
competitive edge.
Don’t do social, be social.
Source: Economical Insurance

9. Are spending less than $500/year on
social advertising.
Social media is pay to play
environment.
Source: Economical Insurance

11. @NaheedSomji

12. ENTERTAINMENTNEWS SPORTS POLITICS MEMES

13. You can experience success on Twitter if you shift your
focus from content to conversation.

17. @NaheedSomji

18. “…public content -- posts from
businesses, brands and media -- is
crowding out the personal”
“You'll see less public content like posts
from businesses, brands, and media.”

19. Facebook is still the world’s
largest social media network.
Organic success is possible with
these three tactics:
1. Leverage video
2. Encourage recommendations
3. Respond immediately

20. • Postal codes
• Demographic
• Interests
• Custom audience
• Retargeting
Advertising unlocks the most
powerful aspect of Facebook – its data.

21. @NaheedSomji

22. 4 reasons why LinkedIn is the hottest
publishing platform for businesses:
1. Human-first approach
2. Professional audience
3. Built-in publishing
4. Native video
“This guy seems trustworthy”

24. @NaheedSomji

25. Instagram is the new giant.
• 10.4 million Canadians
• 57% of current users are under
35; nearly 40% are older
• High rate of returning users

26. Instagram’s mobile-first approach
gives them a significant advantage.
IGTV is redefining video content
as vertical filming.
Prediction:
• A major filmmaker is going to
release a feature-length vertical
video in 2019

27. Keys to success on Instagram:
1. Focus on short videos
2. Stories
3. Keep your audiences updated
4. Ads

28. @NaheedSomji

29. • Generate content from
conversations with clients
• Keep a living document
• Record answers to FAQs

30. • Talking to a camera is intimidating
• Record yourself performing an action
• Pretend you’re on the phone
• Practice, practice, practice

31. • Establish a ‘social committee’
• Take turns creating and amplifying content
• Stagger your engagement
• Promote the best posts

32. Buffer for
scheduling
Pixlr for
photo editing
Viva Video for
video editing

33. Don’t let the fear of failure prevent you
from reaching your goals.
Focus on creating value for your audience,
the platforms will start to work for you.

34. www.naheedsomji.com/BT2019
@NaheedSomji/in/naheedsomji

35. @NaheedSomji/in/naheedsomji