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Opening day pitch deck swadesi
- 2. 2 Madhav Dhir holdsan undergraduate degree from Warwick Business School and a postgraduate degree from Imperial College, London. He has previously resurrected and built Lords Chloro Alkali Ltd from scratch to INR 250 Crore turnover in 5 years. In the past, Madhav has also worked extensively across various Legal, Hospitality, Real Estate and Financial Service sectors through his family businesses. He is now taking on e-commerce giants with a Made-in-India platform for all Made-in-India products to create a niche that fancies the sentiment of the Indian diaspora. As Madhav puts it, ”when the tailwinds of a sentiment power an app, we have seen the Goliath bow down to the David” Previous experiences in Family Businesses - Alchemist Asset Reconstruction Company DHIR & DHIR ASSOCIATES HOTEL GAUDAVAN(FORT RAJWADA) IN JAISALMER, RJ
- 3. Srishti Dhir, StrategicAdvisor previously founded the Hub and Oak, a co-working space based in Delhi-NCR. Strong background in investing and turnaround of distressed assets as the President of Alchemist Asset Reconstruction Company. Masters in Management from London Business School. She also runs a coworking aggregator platform called Book Office Now Ashish Shukla, Seller Management and Supply Consolidation Ex- Snapdeal & Paytm, Expertise in Vendor Acquisition, Merchant relation and Business Growth Arun Kumar, Consumer Acquisition and Demand Innovation Ex-Indiamart, Expertise in Digital Marketing Business Development & Client Servicing Certified Digital Marketing from IIM-Kashipur 3 Beam and Words, Marketing and PR Agency
- 4. Vision 4 Becoming the marketleader in Online Commerce for Indian consumers and Indian sellers
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- 6. Indian manufacturing isexpected to reach USD 1 Tn by 2025 aided by liberalising policy regime of Make in India and Production Linked Incentives scheme. Gross fixed Capital Formation in this sector which is a proxy of Net investment in fixed assets stood at USD 614 Bn in FY 20. The Gross Value Added (GVA) at basic current prices from the manufacturing sector in India grew at a CAGR of 5% during FY16 and FY20 and is currently estimated to be USD 397.14 billion in FY20PE. Domestic and Foreign companies are increasingly localising the production of consumer and industrial goods for Indians in India, in exchange of imports. 6
- 7. Fuelled by increasinglyeconomical costs of smartphone and 4G data and rising disposable income, Indian consumers both rural and urban have increasingly adopted the digital wave of consumer spending. Online retail sales have seen growth rates upward of 30% and the market is expected to reach USD 200 Bn by 2026. Auxiliary technology enabled innovations by Indian staratups in digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements is driving the growth in the sector. 7
- 8. 8 While the manufacturingand the e-commerce sector have shown very impressive growth numbers, the apex body of Indian sellers the CAIT is not very happy. They regularly complain that the foreign companies and foreign funded companies aren’t keeping the interest of Indian sellers and consumers and their operation model is increasingly to profit the foreign companies and funds. The government has decided to regulate the action of foreign and has barred foreign e-commerce companies in registering themselves as sellers on their platform that has repeatedly hurt the margins of the Indian sellers. This create the space for an Indian marketplace to better position itself for the interest of Indian sellers.
- 9. 9 To aid therising tide of the nation’s manufacturing sector, the government has announced the vision of an ATMA-NIRBHAR BHARAT. The Indian consumer market in population numbers consists of a large affluent and middle class comparable to populations of the rich economies and the lower levels of pyramid increasingly getting wealthier and increasing their spend on consumer durables. Enthused by the “Vocal for Local” campaign, these consumers are increasingly spending their disposable incomes on equivalent Indian brands.
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- 11. Why this ? HighRelevance High Differentiation 11
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- 14. Route 1 : CompanyFunding Sub-Route Shopify (Globally Focussed) $122 Mn Tech Kartrocket (Indian Focussed) $28.6M Tech Shopmatic (South Asia Focussed) $14.7 Mn Tech Zepo (India Focussed) $1 Mn Tech Instamojo (India Focussed) $12.5 Mn Tech 14
- 15. Company Funding Sub-Route Meesho$190 Mn Not-Applicable Glowroad $31.3 Mn Not-Applicable Shopmatic $20.7 Mn Not-Applicable Shop101 $20.3 Mn Not-Applicable Route 2: 15
- 16. Company Funding Sub-Route AmazonNASDAQ Listed Company Not-Applicable Big Basket $819 Mn Not-Applicable Snapdeal $1.8 Bn Not-Applicable Flipkart Acquired by Walmart Not-Applicable Shopclues Acquired by Qoo10 Not-Applicable Dunzo $ 84.7 Mn Not-Applicable Swiggy $1.62 Bn Not-Applicable Route 3: 16
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- 18. 18 Indian Product Manufacturers &Sellers Indian Buyer
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- 20. 20 Refer next slidefor more details For the detailed LTV-CAC Model
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- 23. Invested so far:INR 30 Lacs iOS App Ready and Downloadable Google Play Store Downloadable in a week Key Team Onboarded Vendors and SKUs Onboarded Payment Partner and Logistic Partners closed Funds of INR 1 Crore committed 23
- 24. The Economic Times BusinessStandard The Financial Express The Hindu Business Line Mint Financial Chronicle Hindustan Times The Times of India The Telegraph Asian Age The New Indian Express Deccan Herald Sunday Standard 24 Entrepreneur Forbes Fortune Business World Business Today Outlook Money The Week Outlook Business CEO Magazine India Today Franchise India Entrepreneur Forbes Fortune Business World Business Today Outlook Money The Week Outlook Business CEO Magazine India Today Franchise India Franchising World Franchising World NDTV Network 18 CNBC18 CNBC Awaaz ET Now PTI UNI Reuters Bloomberg IANS
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- 26. 26 Scan the QRcode to download the iOS app