This presentation talks about my last four years of my career journey in Design Leadership and Creative Services Program Management, elaborating on the Digital Innovations and Solution I led.

1. Sathish Arul
Program Management
Digital Solutions & Creative Services
Accenture Interactive (Digital)
(2016 to 2020)

2. KPIs
New
Service
Offerings
Initiated
Video based
Sales
Enablement
Solution
Demos
Microsites
as a Service
Accelerated
Microsites
based on
pre-defined
design
templates
Hiring and
Team Building
Expanded the
Web Capability
by hiring FED
and Full Stack
Developers to
scale up the
team strengths.
Digital
Innovations
AI ChatBOT
CyberArk
Security
Dashboard
Prototype
Yammer Data
Feed
API
Azure Cognitive
Search
API Data
Intelligence
API Store
Procedure Data
Automation
New
Process
And
Guidelines
Introduced
Creative Delivery
Effort Guideline and
SoP/SLA
Agile Delivery
Model for
Microsites
Microsite QA /
Review
Feedbacks Vision FY20 and Beyond
Game
Changer
At a time when the
Creative Services
team was focused
on PPTs and
Word Design
templates, I
introduced the
concept of
Microsites as a
Service to run
Digital Sales
Enablement
Campaigns.
Design Thought
Leadership with
direction on
integrated 2 or
more web
applications with
Data Intelligence
and Automation.
Key
Projects

3. Key Client Deliverables
CyberArk Vault Data Dashboard
Client ready code based e2e Dashboard Prototype
Led the DigitalTeam with an Innovation of GraphicView Data
Analytics visualization for an integrated MinimumViable
DashboardApplication Prototype.
WIN
Probability
is high
H&PS RPA ICE Campaign Video Demos
Video based Use-Case Prototype demo for H&PS NA
My role wasTechnical Program Management
& CreativeVideo Services Lead.
Inception of AI Based RPA for HealthCare Systems
WIN
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Inland Revenue Authority of Singapore
Accelerate Agility BusinessOrals Microsite
Led the Digital Sale Enablement Campaign for this
Customer Business Proposal with an Innovative Digital
Solution to Present the Digital Solution through an Digital
Integrated Microsite.
WIN
Sasol South Africa
109 Apps DigitalTransformation Pre-Sales
Led the Digital Sales Enablement Program Management &
Sales Campaign.
Innovated with Plan A or B Digital Solutions that worked to
WIN the Business Deal for Accenture
WIN
WellCare Health Plans
Advanced Hi-Fid Digital Solution MVP
Led the DigitalTeam with an innovation ofTableau Dashboard
integrated MinimumViableWeb Application Prototype and an
Aesthetical Design UI Pattern.
WIN
Discover I Sales Catalog
Sales CatalogWeb Application with Cognitive Search
Intelligence
Led the DigitalTeam with Program Management and UX
Design Leadership for an Internal Sales CatalogWeb
Application. Introduced theAI Cognitive Search Intelligence
and user centric search filter UI
Accenture
Internal

4. Key Client Deliverables Back toTopics
Digital Industry Accenture Solutions
Lean Reference SolutionTemplatesCatalogApp
Led the DigitalTeam with Program Management and UX Product
Design Leadership for an InternalCatalogWeb Application.
Introduced the Data Intelligence to feed and fetch data between to
work flow management apps.
Accenture
Internal
Data Win Center MVP
WorkFlow management web tool MinimumViable
Prototype
Led the DigitalTeam with Program Management and UX Design
Leadership for an InternalWork Flow Management tool with
Integrated DigitalWorkBench.This MVP was designed and
developed in a record timeline of 5 weeks. Introduced the concept
of Azure Cognitive Search Intelligence,API based Data Store
ProcedureAutomation and Data FeedWidgets.
Accenture
Internal

5. Digital Innovations
A ChatBot that responds to user on information related toCMT SAP
from within the Portal and withAccenture.com/CMT.
This is a First of a kind innovation for Content Navigation and Search
chat AI assisted ChatBot.
A AccentureYammer integrated discussion thread Data Feed that
enables the users to collaborate and exchange information on CMT
SAP topics.
This is first of a kind innovation within DPC Services.
A like/unlike functionality that enables user
To like or dislike a topic and the analytics
Tracked as part of site visit log analytics to determine the
most frequently liked topic etc.
This is first of a kind innovation within DPC Services
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Opportunity Conversion: A SecurityAnalytic Dashboard which connects to vault data and project graphically
represented data analytics on vault users, reports etc.This is a full scale model proof of concept which is Client-Ready for
deployment.
Azure Cognitive Search and Store Procedure
DataAutomation between 2 or more Apps

6. New Service Offering Initiated in FY19 – Video Services
Back toTopics
• I had helped the Studio to add a new creative service forVIDEOS.
• Defining the process with help from cross team member, Delivery Unit Lead and AI SMEs in understanding the business need, market trends.
• Helped with capability analysis, delivery execution and hiring.
DESIGN
3 DAYS/12-16 SCREENS
Frames to Screen flow
Design of Interactions
Conversation Flow
UX, Stakeholder Review
StockVideos
Imagery,Graphics, Music
Choice ofVoice Over
PRODUCTION
3 DAYS/3 MINVIDEO
Blending approved Design Elements
Animations,Transitions
First Cut
Reviews
Polishing
Final Cut
CONCEPT
(1-2 DAYS)
USP and KeyTake way
User Persona
Use cases
Approach (mobile, smart speaker)
Sketch the interaction points
Quick visualization
Action/Reaction Frames
Script of narration
Workshop
Storyboard
Video
Assets
Chatbot UI Editing
Release
Use of Stock Videos and Voice Over:
• Licensed Stock Videos to be sourced by the
requestor.
• Choice of Voice over will be machine
generated or the requestor can record and
provide the same. For Professional voice
overs we need to reach out to the studio team
(Studio team has their own SLA’s which is not
accounted).

7. Go LIVE!
Cloud Solution
>>>>Accelerated Microsites
• Approved Proposal Content
• Choice of Pre-Built Templates
with Re-Usable Components
• Design Theme - Sign Off
• Login Credentials
• Content Visualization
• Content Integration
• Testing & Iteration
• Proposal Microsite - Hosted

8. Extended Service Offering – Web Application Development Team
ZERO TO SEVEN
Scaled up the team that
was doing just
powerpoints and word
templates, to a web
capability team within
2 years.
0 to 7 member team
within 2 years with
Bootstrapped Internal
Budget.
Back toTopics
• I had introduced the concept ofTemplate based quick solution to
deliver Microsite based Sales Responses
• Delivery@Speed initiative with a strong re-usable and component
library.
• From just delivering static single page microsites initially, the team
then developed Hi-End DigitalApplications and Integrated
Applications.

9. DIGITAL FRONT DOOR
PMO
End to End Proposal
Management
All Proposal and Creative
Support
Client Request | Request from PAs
INITIATE / PLANNING DEVELOPMENT DELIVER
Request In
Creative Lead Creative Support PoC
Proposal Lead / Architect
Content Authoring PoC
Proposal Lead Proposal Support PoC
Creative Lead / Creative Designer
Creative Support PoC
Proposal Manager
Proposal Manager
Creative Lead
Proposal Lead
Checking Bandwidth with PMO
Creative Lead
CLIENT REVIEW / FEEDBACK
&
& / Or
Proposal Architect
Proposal Architect
Review
Creative Lead
Creative Designer
Review
*Task Assignment
Proposal Lead
Creative Lead
Review Review
Review Review
*Task Assignment
*Task Assignment
Or
Client / Bid Team
ContentAuthoringSupport
CreativeSupport
*
Content related
clarifications
Design related
clarifications

10. Note:-
• Actual Estimates will to be provided by Creative Lead/Designer post review and agreement with Proposal Manager/ Lead. Same should be communicated to PMO.
• Considering the Availability and Criticality of deliverable multiple team members can be assigned on one opportunity to manage timelines.
• Review estimates and reviewer name should be informed to Proposal Lead and Bid Team for approval
• Proposal Lead has to be kept informed about all the deliverables sent to the Client/Bid Team on the opportunities where collaboration is necessary
Service Catalog for Creative Support
Request type Description Volume of Content
Standard Timeline
Estimate
Iteration/Review
Redesigning of the deck / digitalising the deck (visual
quality improvement)
Complete Redesign of a Proposal Deck with Visual Enhancement, Design
Options, Formatting
Master Template Design Option with all necessary Proposal Response Slide
Templates/Master Slides
9 hrs 1 hr
Template Creation as per Brand Guideline, without
Redesigning
No Graphics Redesigning required, only deliver a Base template as per
Accenture brand guidelines
5-7 Slider Base Template 2hrs 1 hr
Standard Formatting- in line with our branding Guideline
(deck )
Basic Formatting of PowerPoint Proposal Response template(Existing
Template)
0 – 40 Slides 5 hrs 1 hr
40 – 70 Slides 9 hrs 2 hrs
Standard Formatting- in line with our branding Guideline
(word)
Basic Formatting of Word Proposal Response template(Existing Template)
0 – 40 Pages 5 hrs 1 hr
40 – 70 Pages 9 hrs 2 hrs
Editable Graphics Creation as part of a Proposal
Submission
Simple Tables / Project Model(Waterfall or Agile) / Implementation plan – 5-7Nos 9 hrs
Medium 4-5Nos – (Task Flow Diagrams / Process Cycles / Methodology) 9 hrs
1 hr
Complex 2Nos – (Editable Architectural Diagrams) 9 hrs 1 hr
Infographics Medium 2Nos – Complexity depends on the Infographic Detailing 9 hrs
1 hr
Complex 1Nos – Complexity depends on the Infographic Detailing 9 hrs
Solution Illustrators
Wireframe (No. Screen) 6-7 Screens(Post Finalization of User Story) 9 hrs 2 hrs
Prototype (No Screen) 6-7 Screens(Post Finalization of User Story) 9 hrs 2 hrs
Mock Screen (No. Screen) 6-7 Screens(Post Finalization of User Story) 9 hrs 2 hrs
Click Proposal – End to End 30 Screens and 3 level architecture(Post Finalization of User Story) 36 hrs 7-9hrs
User journey Depending on the Storyline and Content
Video Telestration – Simple
Just the Creation of the Video, with Finalized Storyboard and Content
received.
2 mins Video
(Post Finalization of User Story)
18 hrs 3hrs-5hrs
Video Telestration – Complex
Creation of Storyboard, Content Creation along with Video Shoot if
required
2 mins Video
45 hrs 9 hrs
Microsite development - login screen, layout etc
End to end Proposal Development as a HTML Microsite Submission
With Two Web Designers/SME on boarded for Microsite Proposal
Development
Design Approval for User Interface (Image) for 3 Level Architecture 9 hrs 2 hrs
HTML for 3 Level Architecture with minimum 30 pages 3 Days (27hrs) 9 hrs
Testing and Hosting 1 Days (9 hrs) 3 hrs
Postcard / Emailer Design Postcard Templates 5 hrs 1 hr

11. Requirements Feasibility Study
Custom Built Microsites
How do we do it
Discover Describe Design Build & Test Implement
2 Days 1 Day
Design Brief Design Sign Off Framework & Testing Go LIVE
7 to 10 Days
10 to 13 Work Days to Design and Develop a Responsive Microsite for Digital Sales Campaigns

12. Guidelines for QC on Microsites
1. Cross browser testing for content adaptability and behavior in Chrome, Firefox, IE, Safari
2. Cross system testing for content adaptability and behavior in different screen resolutions across HP, DELL, MacBook, and HD Display andLow-Res Displays. Before we roll out to Clients,
we need to check the behavior of the microsite within different Laptop make, and screen resolutions.
3. Mobile and iPad testing for android, iOS. If we agree/charge for Mobile & iPad responsiveness then we must ensure the Microsite/Portal adapts well on Mobile and iPad devices. Most
common issues is overlap of carousal arrows, Hamburger menu not linking to corresponding sections, Section Headline overlapped with Header and cut, login page background image.
4. Test on android smartphone, Apple iPad, iPhone Testing the mobile/iPad behavior in browser using inspect element/responsinator or any other simulator, will not work. We need to test
the real behavior by accessing the site in android, iOS devices. A recent eg. NYPA Masthead banner had an issue on actual iPad device. While we delivered the Orals Microsite for
Entergy recently, we noted this. The background image scales heavily on an iPad.
5. Video, Image and Text behavior testing across different devises and browsers.
6. Un-recognized symbols/alphabets Please check for un-recognized symbols. Particularly in bullet points, PPT slide screenshots
7. Character Spacing PDF to SVG/PNG image export conversion. Sometime when we export from PDF to SVG or PNG using Adobe Illustrator the texts get rendered as un-recognized
characters or with extra irregular character spacing.
8. Do Not use Single Page scroll Template. The template used for ERVIA has a flaw in IE v11. This template is not suitable to hold complex content. It is best suited for image slide show
kind of Microsite Delivery. When we try hardcoding two column with multiple div containers with texts the behavior is not best suited. This template has lot of compatibility issues. Lets not
use this for any of our future sites. If we are using, then the template needs to be updated before further use.
9. Best templates for Accelerated Microsite delivery. The Best templates to use for Accelerated Microsites are IRAS, NYPA, AstraZeneca, SSG TSG, ABS Census
10. Piwik Web Metrics. Use the right piwik code for non-eso microsites and portals. Please refer the attached email.
FY19

13. Kathrine Maldonado
Hi Deal Execution friends,
Happy Friday! The Entergy pursuit team recently had a great experience working with the Digital Proposal Center
(DPC) to build a microsite to be shown on iPads for Orals. The DPC was a cost-efficient option and the team was
very easy to work with, turning around new content and updates on short notice. Using a pre-existing interface, the
team was able to build the site in just a little over a week…and in true Orals fashion, we were sending them updates
hours before but the team was very flexible and responsive 😊
I’ve copied in Sathish who was our primary point of contact and helped make all the magic happen. I highly
recommend his team for future Orals!
Feedbacks and Appreciations
Srinivasa Kodimela
Congratulations! You have been
recognized by
Technology Services Industry
Practice! This award is worth 200
recognition points.
Thank you Sathish for all your help
and efforts in building
Discover I industry portal which acts
as catalogue for all
industry offerings/assets,
capabilities and thought leadership.
Also, good work by you and team on
integrating Industry Live 2019
content to the portal which helps to
access the session recordings
and help for future Industry Live
events. Much appreciate all the
help and collaboration.
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Prakash Kadirvelu – Senior Manager
I have been working with Sathish very closely on developing a complex microsite for a
live Strategy project for Motorola solutions. Over the 2 months we worked together
Sathish comes across as a great professional. What stands out for me is the Project
managment of the delivery. We (from client accountteam) kept throwing curve balls
at him by changing the scope numerous times. Strategy projects by nature are very
ambigous and very short time on time. Despite all this Sathish and his team delivered
everything ontime and with great quality.
Olivier Sue – Managing Director
Sathish has been an absolute Life Saver and is truly a Leader at Accenture. We reached out to
Sathish on a number of Sasol deals to help us with Micro-sites, multiple RFP proposals etc. Each
and every time, Sathish demonstrated his ability to rally the right skills and team resources to
address our need. He took to the time to understand the ask, provide recommendations and
propose the best way forward. The value that he and his team delivered, has allowed us to win
80% of the proposals which we have put forward. Excellent Management skills, very strong
Design SME.

14. Vision FY20 and Beyond
Back toTopics
To drive innovation in AR/VR powered Client Facing Solution Components to solve complex customer problems
We have started prototyping on
thisVision

15. Thank You