New Anglia Growth Hub Welcome

1. How to Structure Your Digital Marketing
Skills & Team for Success: Building an SEO,
PPC & Google Analytics Strategy
in partnership with

2. The Agenda for Today
Agenda for the Day:
9:15 – 9:30 Registration, Tea & Coffee
9:30 - 9:45 Welcome, H&S & Growth Hub 'Who are we and how can we help'*
9:45 – 9:55 Keynote Welcome - "What is better than Love? (The power of data and how to
harness it.)" - Analytics/ CRO*
9:55 - 10:15 "How to structure your marketing department for success"*
10:15 - 10:45 "How to define Goals and Objectives for your marketing campaign"*
10:45 - 11:05 Tea, Coffee and Snacks
11:05 – 11:30 "How to make Google love your website" – SEO*
11:30 - 11:55 "How to get the most out of Google Analytics" - Google Analytics*
11:55 - 12:25 "10 Steps That Ensure Adwords Success" – PPC*
12:25 - 12.45 "How to create killer A/B tests that dramatically increase your website
conversion rate" – CRO*
12:45 - 13:00 - Q & A*
Close
in partnership with

3. New Anglia Growth Hub
Sue Simmons
Events Coordinator
in partnership with

4. What have we done?
• More than 6,500 business supported
• Provided 30,000 hours of help and advice
• Attended 700 business networking events
• Awarded business £20 million of grant funding
• Supported 600 individuals to start a business
• Helped create 2,000 jobs in Norfolk and Suffolk.

5. What do we offer?
• Single point of contact for help and support
• Free, impartial and confidential advice
• Team of qualified and experienced Advisers
• Undertake a review of your business
• Support to make your business more profitable
• Help you access grants and specialist advice.

6. What’s in it for your business?

7. Schemes that may help your business…
 Small Grant Scheme
 Growing Business Fund
 BEE Anglia
 Dept for International Trade
 R&D Tax
 Funded training
 Manufacturing Growth Programme
 Growing Places Fund
 Agri-tech
 KEEP+ and Innovation Bridge

8. What is the Small Grant Scheme?
• Grants with simplified process
• Agreement in a matter of days…to weeks
• Small grant £1,000 to £25,000
• 20% intervention rate
• Available for items such as:
• purchase equipment
• attendance of exhibition/trade shows etc.

9. What is the Growing Business Fund?
• Agreement in a matter of weeks
• Grant £25,000 to £500,000
• 20% intervention rate with jobs
• Expand and develop your site
• Due diligence by Finance East
• Over 300 businesses supported.

10. Are you considering…
• Planning to grow and expand your business
• Increase your production
• Deliver more services
• Maximise efficiency by cutting costs or saving time
• Offering new products or services
• Creating new jobs (both part or full time)…

11. Yes?
Then make sure you speak with us:
• Before you start financial investment
• Before you make any purchases or commitments
And maybe we can assist with a grant or funding options
But we can always assist with advice!

12. in partnership with
Thank you for coming!