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Digital Agency Myths Debunked!
(kinda like Bigfoot, you can’t believe everything you hear!)
Why Offer Digital Agency Services?
• Huge Revenue opportunity among existing and new
clients – B2C & B2B clients

• Projected to be a $44 Billion* Market by 2017
• Merchants need new way to get found and stay
connected to always connected consumer
• Many competitors…average merchant is getting
called on 39X a month!
• Why Our Partners Win: Local Media Companies
ideally positioned…great reputation and long
standing trusted relationships!

*BIAKelsey Group
Myth # 1: Your Digital Agency won’t
be profitable for 18-24 months
Truth: Our agency
partners are profitable in
the first month!
• Merchant Launch Seminar gets
room full of hot prospects
• Week of sales calls helps close
enough biz to make you
profitable in your first month
• Dedicated Sales Coach helps
with proposals and virtual sales
calls ongoing after launch

- Fredericksburg VA
135 attended!

St. Joe MO = 80 showed up!

Columbus OH = 100+
Myth # 2: Plan to Spend 6 months to a
Year launching your agency
Truth: We can launch your
agency in 6 weeks!
Our turn key program provides
everything you need…just add
sales muscle. Program includes:
• Full Digital Agency Product
Suite
• Product/Sales Training
• 100% fulfillment/customer
service after the sale
• Dedicated Sales Coach
• Agency Launch Seminar
• All Collateral Materials,
including new agency website

Agency website created for our partner
Pioneer News Group
Myth # 3: You need to double your
staff to do this right.
Truth: Many of our partners
are successful adding just one
dedicated Digital Agency
specialist.
• No need to add web
designers, social media
experts and extra
headcount
• Dedicated rep + traditional
team = low hanging
fruit, quick wins!

Start with one Dedicated Digital Agency Specialist
Myth # 4:
Agency profit margins are low
Truth: Our partners are seeing 50%
margins after paying us and their
sales reps!
• Our wholesale/retail price
structure allows you to charge
what is appropriate for your
market
• Start up costs are minimal; no
need to add lots of headcount or
web development costs.
• Our low 1x consulting fee is
typically recovered with first few
sales.
About Guarantee Digital
• Our Mission: Help Local Merchants and Media
Partners Leverage Digital Solutions to Grow their
Business.
• Founded in 2011 by Daryl Hively, Media Veteran
of 28 years (17 Local Digital)
• Operate our own Agency with direct clients in
Suburbs of Milwaukee.
• Work with 20 Media Partners in over 40 Markets
of all sizes across the US helping them launch
their own private label agency.
Digital Agency Brands Come in all Shapes & Sizes
For more information about Bigfoot and
Digital Ad Agencies, visit our site at
www.guaranteedigital.com

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Digital agency myths debunked 2014

  • 1. Digital Agency Myths Debunked! (kinda like Bigfoot, you can’t believe everything you hear!)
  • 2. Why Offer Digital Agency Services? • Huge Revenue opportunity among existing and new clients – B2C & B2B clients • Projected to be a $44 Billion* Market by 2017 • Merchants need new way to get found and stay connected to always connected consumer • Many competitors…average merchant is getting called on 39X a month! • Why Our Partners Win: Local Media Companies ideally positioned…great reputation and long standing trusted relationships! *BIAKelsey Group
  • 3. Myth # 1: Your Digital Agency won’t be profitable for 18-24 months Truth: Our agency partners are profitable in the first month! • Merchant Launch Seminar gets room full of hot prospects • Week of sales calls helps close enough biz to make you profitable in your first month • Dedicated Sales Coach helps with proposals and virtual sales calls ongoing after launch - Fredericksburg VA 135 attended! St. Joe MO = 80 showed up! Columbus OH = 100+
  • 4. Myth # 2: Plan to Spend 6 months to a Year launching your agency Truth: We can launch your agency in 6 weeks! Our turn key program provides everything you need…just add sales muscle. Program includes: • Full Digital Agency Product Suite • Product/Sales Training • 100% fulfillment/customer service after the sale • Dedicated Sales Coach • Agency Launch Seminar • All Collateral Materials, including new agency website Agency website created for our partner Pioneer News Group
  • 5. Myth # 3: You need to double your staff to do this right. Truth: Many of our partners are successful adding just one dedicated Digital Agency specialist. • No need to add web designers, social media experts and extra headcount • Dedicated rep + traditional team = low hanging fruit, quick wins! Start with one Dedicated Digital Agency Specialist
  • 6. Myth # 4: Agency profit margins are low Truth: Our partners are seeing 50% margins after paying us and their sales reps! • Our wholesale/retail price structure allows you to charge what is appropriate for your market • Start up costs are minimal; no need to add lots of headcount or web development costs. • Our low 1x consulting fee is typically recovered with first few sales.
  • 7. About Guarantee Digital • Our Mission: Help Local Merchants and Media Partners Leverage Digital Solutions to Grow their Business. • Founded in 2011 by Daryl Hively, Media Veteran of 28 years (17 Local Digital) • Operate our own Agency with direct clients in Suburbs of Milwaukee. • Work with 20 Media Partners in over 40 Markets of all sizes across the US helping them launch their own private label agency.
  • 8. Digital Agency Brands Come in all Shapes & Sizes
  • 9. For more information about Bigfoot and Digital Ad Agencies, visit our site at www.guaranteedigital.com