Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Digital agency myths debunked 2014
1. Digital Agency Myths Debunked!
(kinda like Bigfoot, you can’t believe everything you hear!)
2. Why Offer Digital Agency Services?
• Huge Revenue opportunity among existing and new
clients – B2C & B2B clients
• Projected to be a $44 Billion* Market by 2017
• Merchants need new way to get found and stay
connected to always connected consumer
• Many competitors…average merchant is getting
called on 39X a month!
• Why Our Partners Win: Local Media Companies
ideally positioned…great reputation and long
standing trusted relationships!
*BIAKelsey Group
3. Myth # 1: Your Digital Agency won’t
be profitable for 18-24 months
Truth: Our agency
partners are profitable in
the first month!
• Merchant Launch Seminar gets
room full of hot prospects
• Week of sales calls helps close
enough biz to make you
profitable in your first month
• Dedicated Sales Coach helps
with proposals and virtual sales
calls ongoing after launch
- Fredericksburg VA
135 attended!
St. Joe MO = 80 showed up!
Columbus OH = 100+
4. Myth # 2: Plan to Spend 6 months to a
Year launching your agency
Truth: We can launch your
agency in 6 weeks!
Our turn key program provides
everything you need…just add
sales muscle. Program includes:
• Full Digital Agency Product
Suite
• Product/Sales Training
• 100% fulfillment/customer
service after the sale
• Dedicated Sales Coach
• Agency Launch Seminar
• All Collateral Materials,
including new agency website
Agency website created for our partner
Pioneer News Group
5. Myth # 3: You need to double your
staff to do this right.
Truth: Many of our partners
are successful adding just one
dedicated Digital Agency
specialist.
• No need to add web
designers, social media
experts and extra
headcount
• Dedicated rep + traditional
team = low hanging
fruit, quick wins!
Start with one Dedicated Digital Agency Specialist
6. Myth # 4:
Agency profit margins are low
Truth: Our partners are seeing 50%
margins after paying us and their
sales reps!
• Our wholesale/retail price
structure allows you to charge
what is appropriate for your
market
• Start up costs are minimal; no
need to add lots of headcount or
web development costs.
• Our low 1x consulting fee is
typically recovered with first few
sales.
7. About Guarantee Digital
• Our Mission: Help Local Merchants and Media
Partners Leverage Digital Solutions to Grow their
Business.
• Founded in 2011 by Daryl Hively, Media Veteran
of 28 years (17 Local Digital)
• Operate our own Agency with direct clients in
Suburbs of Milwaukee.
• Work with 20 Media Partners in over 40 Markets
of all sizes across the US helping them launch
their own private label agency.