Dig deck updated q1 2013

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Digital Marketing & Services from the team at Digital Impact Guides

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Dig deck updated q1 2013

  1. 1. Digital Services & Solutionsto help you Grow Your Business
  2. 2. Digital Media Strategies For Acquiring and Retaining Customers1. Make sure you Get Found by ConsumersActively Searching Online for your products &Services on leading sites like Google. Social is Digital Word of Mouth!2. Leverage Social Media Best Practices toDrive More Repeat and Referral Businessfrom existing clients3. Leverage Precise Targeting Capabilities toreach Consumers Most Likely to beinterested in your Products & Services
  3. 3. We Search & Discover Online – Shop Local & In-Store
  4. 4. Google does a great job ofreturning relevant search results. 95% of consumers never go past the first page of their search result. Every business needs to know: 1. What Page are we on for our Best Keywords? 2. Where is our Competition?
  5. 5. Your Customers are in “Action Mode” when on conducing Mobile Search
  6. 6. 55-64 year old women arefastest growing segment NOW OVER ONE BILLION MONTHLY !!
  7. 7. Social Media is Digital Word of Mouth! = 217 Friends!In this example, 2,604 Friends Just learned about Your Business!
  8. 8. 89% Trust OnlineRecommendationsfrom People theyknow70% TrustConsumerOpinions PostedOnline
  9. 9. Three Key Digital Media Strategies for Growing Your Business1. Make sure you Get Found by ConsumersActively Searching Online for your products &Services on leading sites like Google. Social is Digital Word of Mouth!2. Leverage Social Media Best Practices toDrive More Repeat and Referral Businessfrom existing clients3. Leverage Precise Targeting Capabilities toreach Consumers Most Likely to beinterested in your Products & Services
  10. 10. Increasing Your Online Visibility: It All Starts with Good Content!1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com and 100 More! - claimed, optimized enhanced listings with lots of reviews, recently updated relevant content, photos, videos2. YouTube Videos – YouTube Videos rank really well and quickly for relevant informational videos optimized for search. YouTube is owned by Google.3. Press Release Articles about Your Business – with relevant content using best keywords with and without Video attachments. Side benefit is all the back links created by the PR articles, improves site SEO.4. Your Blog – with frequent updates with relevant content5. Your Website – optimized for on page and off page search6. Facebook & Social Pages – Your Social Media pages with regular, relevant posts and lots of Fans/likes.7. Smart Phone Friendly Mobile site to reach consumers on the go8. SEO Services – love your existing site, but want it to rank better? We can help with on page recommendations, off page linking strategies.
  11. 11. Local Business Listing ManagementMake sure your data is 100% correct on top 100+ search engines, social media anddirectory sites…so consumers can connect with you from their desktop or on the go viatheir Smart Phone or Tablet! Correct listing data is also important for improving yoursite SEO!
  12. 12. ReputationManagementOur Real timereports let youknow instantlywhen there is aproblem.
  13. 13. Geo Targeted Video Tell the Story of Your Business using Sight, Sound and Emotion! • 60 -90 second video • Professional voice talent, scripting • High Quality Images • Choice of Music bed • Optimized for 5 Best Search Key words targeted to your local city • Links to website, social media
  14. 14. Smart Phone Friendly Mobile Sites that MatchLook and Feel of Main Website
  15. 15. Visibility 101 1x Set Up $299 & $199 MonthGeo Targeted Custom Video Infomercial tells story of yourbusiness with sight, sound and emotion, optimized onYouTube, targeted for Hi Page Rank on Google.Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin Online Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO.Reputation Management – 24/7 monitoring of social ,rating and review sites to alert of you of positive/negativeconsumer commentary….protecting your most valuableasset – Your Reputation!
  16. 16. Mobile Visibility 1x Set Up $399 & $249 MonthOptimized Mobile Website – site matches look/feel of your existingsite, reaching action mode consumers on the go with smart phonefriendly websiteGeo Targeted Custom Video Infomercial tells story of your businesswith sight, sound and emotion, optimized on YouTube, targeted for HiPage Rank on Google.Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin Online Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO.Reputation Management – 24/7 monitoring of social , rating andreview sites to alert of you of positive/negative consumercommentary….protecting your most valuable asset – Your Reputation!
  17. 17. Social MediaManagement Services
  18. 18. Create a Customer Loyalty & Referral Program “What would it mean for your Business if Your Current Customers Shopped with you one more time a month?” “What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services?News of Your Store Via Multiple Channels Your Happy Customers
  19. 19. We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & We meet with your team regularly to ensure offline syncs with online Email Channels message and then manage all postings hands free to you! Marketing & Social Media CalendarThe Message can include: • Your Charitable Efforts/Giving Back• Marketing messages • Contests & Promotions• Coupons/Special Offers • New Product/Service announcements• Customer Loyalty Promotions • Product & Service Videos• Customer Testimonials & • Employee & Vendor Recognition Reviews
  20. 20. Social Loyalty PackageCreate and Promote a Customer VIP Loyalty Program – Stay in touch andreward your most loyal customers – driving more repeat business! Wemanage all Channels for you hands free, including:• Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter• Text Messaging• Complete in-store collateral, including table tents, signage, window clings, business cardsOptimized Mobile Website – site matches look/feel of your existing site,reaching action mode consumers on the go with smart phone friendlywebsiteGeo Targeted Custom Video Infomercial tells story of your business withsight, sound and emotion, optimized on YouTube, targeted for Hi Page Rankon Google.Optimized Local Business Listing Package & Rep Management – OptimizeBig 3 plus, PostBulletin.com print/online, Top 150 and real time monitoringof your online reputation.
  21. 21. Sample Social Programs
  22. 22. In Store Signage Referral Cards
  23. 23. Search Optimized Web & Mobile sites get youfound online and by consumers on the go Reach Toledo has a variety of options to give any business a professional, search engine optimized presence for both Web and Mobile sites. Custom 2-4 Page Blog or Microsite – this highly polished, professional site is a great compliment to your existing site or can stand alone. Easily update-able as part of your monthly communication plan. Optimized for Mobile. Custom Websites – professionally designed, completely custom, optimized for search…packages starting at 8 page and up. All include Blog page, Mobile optimization Mobi Sites: We can optimize your existing site for Smart Phones, so you can connect with consumers on the go.
  24. 24. Sample Web, Mobile, Social Sites
  25. 25. Web and SocialManagement
  26. 26. Smart Phone Friendly Mobile Sites that MatchLook and Feel of Main Website
  27. 27. Digital PremiumWeb, Mobile, Social, Visibility $999 Set Up & $530 per month New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet. Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus • Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window clings, business cards Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google. Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Post Bulletin in print/online, top 150 directories and real time monitoring of your online reputation.
  28. 28. Targeted Display & Email Products
  29. 29. We offer targeting that reaches consumers on the Web and on the Go
  30. 30. Premium Audience Network Drill deep into Vertical Audience Categories that include: +Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more
  31. 31. We leverage Search Re-targeting to reach consumers actively searching for your products and services Consumer performs1 a Keyword Search & is anonymously “cookied” for their Heart Healthy Diet search term. Search Retargeting Increases Efficiency Your Online Display targets potential Consumer later visits their favorite customers who have been actively2 sites on the Web and is served your searching for your products and ad based on their past search history services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers. Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.
  32. 32. Site Retargeting reaches potential customers who have already Visited your Website and invites them back.
  33. 33. Audience Network - Sample Publisher Sites Entertainment News & Informational Gaming Sports & Auto
  34. 34. Social Boost Ads Dynamically pull in content from your Social Media pages and YouTube Channel
  35. 35. Premium Publisher Network includes sites like CNNAds target local audience segments as they visit premium publishers like the following Mac Rumors AOL Daily Motion Mashable Drudge Report Bing Digg NBA.com CNN BusinessWeek EBay NBCSports.com Huffington Post CNet EOnline NYPost IMDb Cosmopolitan Fox News Politico Ancestry CSMonitor Hulu Time WebMD Accuweather AMCTV
  36. 36. Facebook options for Web & Mobile Targeted Display & Sponsored Posts
  37. 37. Targeted Email Options! SAMPLE EMAIL• We create a Custom Email template that features: • Your Marketing Message • Links to site, video, social media etc.• We Target the Email message to double opt in list of Consumers by: • Zip Code radius around your store • Demographics (Gender, HH Income, Age) • Category of Interest SAMPLE REPORT This campaign sent over 3000 potential customers to the client’s site!
  38. 38. TARGETING THE LISTGEOGRAPHIC TARGETING • State • Region • MSA • County • City • Zip codeCUSTOM TARGETING • Retailers’ Trade Area (radius) • Newspaper Zone • Newspaper Circulation Area
  39. 39. TARGETING THE LISTGETTING RESULTS: DEMOGRAPHIC TARGETING• Age • Religion • Homeowner/Renter• Gender • Marital Status • Home Market Value• Ethnicity • Presence of Children • Dwelling Type• Occupation • Number of Children • Length of Residence• Education • Income: Est. HH. • Presence of Pet• Language • Net Worth • Veteran
  40. 40. EFFECTIVE EMAIL TACTICS COMPELLING & RE: Same-Day Orthopedic Care at M&M Orthopedics RELEVANT Subject Line SOFT SELL Call-to-Action NAV BAR Location InformationCLEAR MESSAGE Headline HARD SELL Call-to-Action SERVICES & Calls-to-Action IMAGE Relevant to Ad NAVIGATION More Information

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