Keith Brooks presented at Social Connections 13 in Philadelphia on breaking unwritten rules to help users. He discussed how unwritten rules exist due to factors like fear, past experiences, and lack of documentation. Brooks explained that while breaking rules can cause issues like not getting a new laptop or compromising security, goals and justifying needs to IT are important. He advised working with IT by reducing tickets, providing documentation, and training in order to help both users and IT metrics. Brooks concluded by saying there should be no blame in collaborative organizations and to plan with IT by leveraging metrics and goals.