2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
MET Job Closure Book Recap
1. The Job Closer
Adapted from Steve Dalton Book: The Job Closer
Presented by Chris Dito, Executive Director, M.E.T. Program
2. Resumes are the starting point in a job search
Proper spelling
Correct grammar
Internally consistent formatting
Aligned margins
Single font throughout
1
2
3
4
5
i.e. Range of years, don’t use 2022-23 and 2022-2023 - choose one or the other
Source: Steve Dalton Book: The Job Closer
3. Aim for a great resume
BASIC RESUME GOOD RESUME GREAT RESUME
Formatting Error-free Error-free Error-free
Bullet Source Job Description Annual Review “Greatest Hits”
Bullets Describe Your... Responsibilities Major Projects Impact (and root causes, if
any)
Results Are... Not addressed Provided When Quantitative Always Provided
Source: Steve Dalton Book: The Job Closer
4. Focus on accomplishment statements for bullet points
Instead of talking about what you were supposed to do generally, discuss what you actually did
specifically - the projects you’d list on an annual review and the key actions taken to complete
them
• Responsible for refrigerated biscuit marketing budget of $400 million (BASIC RESUME)
• Analyzed advertising channels to optimally allocate $400 million marketing budget (GOOD RESUME)
• Optimized $400 million marketing budget by analyzing historical returns and increasing budget to highest-return
channel (newspaper interest), increasing profits by 22 percent (GREAT RESUME)
What is an accomplishment statement?
An accomplishment statement is a description of the impact you made with the responsibilities you held, rather
than just the responsibilities themselves. This is the key factor that differentiates Good and Great Resumes from
Basic Resumes.
Source: Steve Dalton Book: The Job Closer
5. Nothing numerical to present in bullet?
Did you…
If your impact was small, consider using words like “contributed to” and
“helped to” that shows you were part of a larger effort
Improve efficiency?
Reduce risk?
Simplify tasks? Increase knowledge?
Source: Steve Dalton Book: The Job Closer
6. • CAR (Challenge Action Result) is the industry standard formatting for answering
behavioral based interview questions i.e.
• Tell me about a time when…
• Give me an example of when you…
Challenge
Action
Result
CAR
Consider creating a CAR matrix from your bullet points
• For any interview question that asks you to detail how you’ve faced a challenge or
demonstrated a quality in the past, you provide a Challenge you faced, Actions you
Took, Results achieved
Source: Steve Dalton Book: The Job Closer
7. Create your own CAR matrix
Click here to access a
template of the CAR matrix
Source: Steve Dalton Book: The Job Closer
8. Consider adding an Additional Information section
● This section humanizes candidates
● Creates small talk opportunities thus builds rapport
● Can include hobbies or travel
● No more than 5 bullets in this section
● Can add programming languages in this section if relevant for you
Perhaps these two titles
below may work for as
Additional Information
section header
Entrepreneurial Experience
Community Impact
Source: Steve Dalton Book: The Job Closer
9. Your LinkedIn headline should reflect your industry interest & aspirational goals
Examples:
Replicate your resume content into your LinkedIn profile
• Aspiring AI technologist/ Data Hound/ Problem Solver
• Solutions Finder/ Engineer in Training/ Data Enthusiast
• Diversity Advocate/ Big Picture Thinker/ Constant Tinkerer
• Technology Evangelist/ Team Player/ CAL Ambassador
• Consensus Builder/ Lifelong Techie/ Startup Seeker
Source: Steve Dalton Book: The Job Closer
11. Cover Letters
2
Introductory paragraph
Details of why you would you’d be a great fit
Closing paragraph with contact information
3
1
Paragraphs
● This is me
● This is how to reach me
Cover letter should answer the question, “why should we consider you?”
● This is why I want you & why I’m qualified
Should be error free and > 300 words
Source: Steve Dalton Book: The Job Closer
12. Bullet points shared in cover letter & resume should focus
on points of differentiation using the RAC Framework
Reason Anecdote Connection
The term “reason” means “skill or
attribute”
Why you think the employer should
find your “reason” true or important
Finish with one sentence that
connects your reason to something
that the employer cares about
Anecdote can take on a few forms ● Will your skill increase sales or
decrease error?
● Did you make the teams you work
on work better?
● Did your analysis allow you to derive
better insight from data analytics?
Examples of anecdotes would read…
A brief summary of a bullet point of your resume that illustrates that skill or attribute in
more natural language than appears on your resume
A story about earning an accolade or award by demonstrated proficiency at the Reason
Information you learned-perhaps from online research or someone you spoke to in
informational meeting - that reinforces the importance of the Reason within their
organization and/or similar ones
Source: Steve Dalton Book: The Job Closer
13. What is a point of differentiation vs point of parity?
Points of differentiation = what
makes a product (you) unique
Points of parity = elements
that everyone shares vs.
Example: Mentioning being a UC
Berkeley M.E.T. student in your cover
letter (all applicants from an Employer
Meet & Greet will be from M.E.T.)
“From day one at Cal I have been able
to dig into cryptocurrency by engaging
in group projects via Blockchain at
Berkeley which has allowed me to
combine my experiential & academic
learning to synthesize data
Instead: Take what you’ve learned since
becoming a Cal student and what makes you
unique and *possibly* more qualified than
your peers
Source: Steve Dalton Book: The Job Closer
14. The student mentions current
associates that work at company early
so the readability of the cover letter
will likely be higher
Dear Franklin,
I am interested in Darlington’s open Marketing Associate position. After speaking with current associates Angela Charles
and Nicola Yazzie, I believe I can contribute the following to your organization.
Problem Solving: I received two promotions in three years—the fastest rate possible at BiffCo—for my ability to break
complex equipment issues into solvable tasks. My ability in this area would help me keep complex projects such as product
redesigns and packaging changes running smoothly and on time at Darlington.
Analytics: While at BiffCo, I reduced part costs 30 percent by analyzing more than 12,000 unique inventory item to phase
out obsolete parts, identify cheaper substitutes, and renegotiate contracts on our most heavily purchased substitutes, and
negotiate contracts on our most heavily purchased items. This ability to use large amounts of data in creative ways would
help me identify new markets and customer segments for Darlington’s products.
Leadership: Nicole stressed to me how much Darlington values leadership in the form of firm-building. I have always
strived to leave my mark on my organizations, both as Technology Officer in my graduate school’s student government
and as Excel Training Lead for BiffCo’s new analysts. At Darlington, I would continue seeking leadership opportunities to
strengthen the firm and build my internal network.
In closing, I think this would be a great mutual fit. Please contact me at 555-555-5555 or email@email.com at your
earliest convenience.
Best regards,
Student
RAC example and how it reads in a
cover letter
Source: Steve Dalton Book: The Job Closer
16. PHASE # PHASE FOR INTERVIEWER, ANSWERS “DOES THIS CANDIDATE...
1 Small talk ...make a good first impression?”
2 “Tell me about yourself.” ...have a story that makes sense?”
3 “Why this job, organization…?” ...really want this (that is, do they know what they’re
getting and what we care about)?”
4 Behavioral interview questions ...have the necessary skills, mettle, and track record?”
5 Case interview ...have the necessary technical proficiency?”
6 “What questions do you have for me?” ...arrive prepared and use others’ time wisely?”
What to expect - interview phases
Source: Steve Dalton Book: The Job Closer
17. What to expect - interview phases
Why this job,
organization?
Tell me
about
yourself
Small Talk
Case or
technical
questions
Behavioral
interview
questions
“Does this
candidate
make a good
first
impression?”
“Does this
candidate
really want
this (that is,
do they
know what
they’re
getting and
what we
care
about?”
“Does
candidate
have a story
that makes
sense?”
“Does this
candidate
have the
necessary
skills,
mettle, and
track
record?”
“Does this
candidate
have the
necessary
technical
proficiency?”
What
questions do
you have for
me?
“Does this
candidate
arrive
prepared
and use
others’ time
wisely?”
Interviewer
is trying to
find out:
Source: Steve Dalton Book: The Job Closer
18. Most common interview questions
These are the most common questions asked at the start of an interview
Tell me about yourself* (TMAY)
Why this job?
Why our organization?
Why do you want to work in this industry?
1
2
3
4
* Another variation of TMAY question is:
● “Walk me through your resume” (WMTYR) is essentially the same question as “Tell me about yourself” (TMAY)
○ Interviewer is seeking to understand, how does your background make sense for this role
Source: Steve Dalton Book: The Job Closer
19. Tell me about yourself phase
Personalize this answer
• Great for rapport building so it is usually asked first in the interview
• Equate this question as you would meeting a long lost relative for the first time
• Want to be warm and tell the honest truth about your life to date, but also be slightly
deferential
– Treat them as you would an elder - bring that sort of energy and subtle
formality to this answer
Avoid grocery list type answers
• Do not recite your duties and responsibilities on your resume - they have already seen
this content
• Focus on what you did in your jobs as that is what interviewers would prefer to hear
– interviewers are looking for WHY job seekers did what they did
Watch an effortless
elevator pitch
Source: Steve Dalton Book: The Job Closer
20. Small talk interview phase
Pre-interview small talk is more about listening than speaking
Generally begins with a “temperature check question” with an easily answered question
Common answer:
“Fine, and you?”
NOT a great answer as it gives interviewer no new
information to work with and does not establish rapport
You want to expand the conversation potential and and
one works answer does not lend itself in that direction
“How’s your day going so
far?”
If you are interested Interviewer will find you more interesting
Better answer:
“I’m on my second cup of coffee, so better now…” OR “It’s a
beautiful day here with the sun shining - hard not to be happy
about it.”
They *may* seize on this question to chat about coffee or the
weather. Be sure to ask them a question back about their morning.
Source: Steve Dalton Book: The Job Closer
21. Click on this video to hear
the creators of South Park
break down this critically
helpful process
Try using FIT Model to answer questions
Favorite part
Insight gained
Transition made
FIT
• They are stories, not a grocery list of your events
• Tell about a favorite part of a job or life stage
• FIT connect various stages with “but” & “therefore”
– At some point you had an Insight (your “but”) that
led to your Transition (your “therefore”, although
“thus” and “so” work nicely too, which sounds like
this)
Source: Steve Dalton Book: The Job Closer
22. Favorite part
Insight gained
Transition made
Use FIT model to answer questions
My FAVORITE part of pharmaceutical sales was learning how to ask doctors the right questions to get them to
share both their spoken and unspoken needs with me. However, I learned from the experience that I especially
enjoyed the project management aspects of my work [INSIGHT]. There was unfortunately no path for sales
personnel to move into project management at MedFast, so I decided to join CleanMed [TRANSITION] in
order to facilitate that career switch.
My FAVORITE part of studying biology while at the University of California, Berkeley was breaking complex
systems into their smaller components to understand how they worked at a granular level. My biggest
INSIGHT from this experience was that I wanted to use my talent for understanding and explaining complex
topics in a more applied setting. Therefore, upon graduation I [TRANSITION]ED into a role as a regional sales
representative for MedFast’s pharmaceutical division.
Source: Steve Dalton Book: The Job Closer
23. FIT answers begin with brief orienting
Perhaps begin with hometown
Saying something like this will help orient your interviewer:
“I’m originally from Delhi and I’ve always loved
numbers”
OR
“I’m from Minneapolis, the youngest of four kids, but I
wanted to expand my horizons beyond Minnesota so
upon graduation from high school I decided to join the
US Navy”
OR, you can skip hometown
“My earliest passion was performance and that
led me to study theater at Berkeley” or “Both of
my parents are software engineers, so that led to
my early interest in engineering”
Key to FIT is to keep it short
FIT works because it tells a story rather than a detached series of facts making your story more memorable
Source: Steve Dalton Book: The Job Closer
24. “Why this job?”
“Why our organization?”
Be prepared with 3 reasons to the “WHY” questions
• Answers should be authentic
• Specific to the employer / role / industry
• Informed (you have done research on industry & company )
Source: Steve Dalton Book: The Job Closer
25. Remember three themes when answering questions: be authentic, specific & informed
“Why does this role appeal to you?”
“I think three reasons stand out in particular about this position. The first [REASON] is the emphasis on analytics; I noticed
the job description described how one of the key responsibilities of the Marketing Associate role was to analyze Nielsen data
to identify trends in Darlington product sales and identify opportunities for growth. As a civil engineer, I have become very
comfortable with manipulating data in both Microsoft Excel and Access using that information to tell a compelling story
about why a particular decision should be made [ANECDOTE]. I think my ability to craft stories out of data will help me
identify developing trends in the home electronics market faster and communicate our products’ benefits to consumers in an
easy to understand way [CONNECTION]. The second REASON is…
“Why do you want to work in the consumer electronics sector?”
“I think three reasons in particular stand out for me. The first [REASON] is my lifelong passion for home electronics. I got the
Darlington SuperPro 6200 Gaming system for my birthday one year when I was grade school [ANECDOTE]. That got me
interested in electronics at a very young age. I started reading industry blogs, debating new platform’ merits with my
friends, and even listening in on investor calls! I think my long history of following electronics trends and discussing products
with fellow fanatics would help me effectively communicate with not only consumers who love Darlington products but also
the engineers who design them and the sales teams who take them to market [CONNECTION].
Source: Steve Dalton Book: The Job Closer
26. Combine multiple experiences into FIT model answer to conserve time
“During my first two years out of undergrad, I worked for a series of three different startup as a Java
programmer. My favorite part about those roles was communicating with the product manager to
identify ways to design the code with future enhancements in mind. However, I wanted to have more
formal training than what the startup environment provided so I decided to join industry leader
TechTitan as a programming team lead to access those training opportunities.”
Introduction
Bulk of interview
answer
Closing
85 sec
15 sec
20 sec
Source: Steve Dalton Book: The Job Closer
27. • Have 5 favorite CAR stories
– Do not recommend using same story twice
• If asked about a challenge or fail
How many stories do I need on the ready?
Challenge (or fail) example:
“During my first year as an analyst, I had spent hours creating a presentation outlining our
team’s recommendations for our client. However, I hadn’t shown this presentation to my
colleagues on the client side in advance, so my presentation was quickly derailed by their
question and objections to the plan they were seeing for the first time [SETBACK]. I realized
the error of my ways, made many apologies to my client for blindsiding them, and promised
myself I would never again fail to get my team’s buy-in before evaluating recommendations
to my supervisors.”
Source: Steve Dalton Book: The Job Closer
28. Tell me about a time you’ve faced an ethical dilemma
Interviewer is seeking good
judgement, a moral code and
candor
Most likely you have not faced
this yet, but just add this to
your list of questions to
ponder
Final question YOU get to ask
When will I hear back regarding my status in the process?
Source: Steve Dalton Book: The Job Closer
29. Interview quick tips
Questions should be answered in two minutes, no more, no less
• Less = underbaked, underprepared
• More = self indulgent, meandering
Your focus should be on the answer, not a “sell”
• Prepare your favorite examples in advance and deliver them well, it’s your favorite, so treat is as such
and tell is as a story - it will be more memorable
Stay true to the two minute rule with all answers
• Omit description of what company you worked for did
• Eliminate any jargon acronyms or terms that require explanation
• Limit description of what you team was attempting to do (focus on work you did = most relevant)
Source: Steve Dalton Book: The Job Closer
30. Write a thank you email
• Thank them for their time and
consideration
• Highlight most memorable or insightful
piece discussed in interview
• Reiterate your interest in the role + that
you look forward to hearing from them
• Keep under 100 words
– Don’t sell, express gratitude with brevity
• Most likely your thank you will be sent via
email
Source: Steve Dalton Book: The Job Closer
31. If you receive an offer, it’s time to prepare for negotiations
You finished the interview!
32. Negotiating full time offers
You didn't get the offer
• Be gracious with the news
• You can now pursue other options
You did get the offer
• Should you negotiate?
– You should only negotiate an offer if you are seriously contemplating accepting
• You should begin the offer negotiation about a week before the deadline
• IF they want a decision immediately, ask for an extension
– “May I please have the weekend to think it over? I want to make sure I’m making the
best possible long term decision for both of us.”
• Do not negotiate over email
– Email instead saying you have a time sensitive update regarding your status and you’d
like to set up a call to discuss.
Source: Steve Dalton Book: The Job Closer
33. Ask for a pre-negotiation call (PNC)
This is where you determine what is and is not negotiable in your offer
• No negotiation happens in this call
• Email your contact and request time to discuss your offer since you have questions
• A PNC call requires you to have a written offer that you can tangibly refer to
During a PNC
Common questions
• Do you have any flexibility around salary?
• If not, what about, signing bonus, vacation time, relocation, unpaid time off,
paid sick leave?
Source: Steve Dalton Book: The Job Closer
34. Do not actually negotiate on the call
Focus on these 4 tenets as outlined by Fisher Ury & Patton’s book Getting To Yes
1. Separate the people from the problem (this isn’t personal)
2. Focus on interest rather than positions
3. Generate a variety of options before settling on an agreement
4. Insist that the agreement will be based on an objective criteria
Learn what areas seem firm vs. have wiggle room
The actual negotiation call -
See the person as a partner rather than an adversary
You should provide a reason for any request you make during the negotiation
• Providing rationale gives the contact reasoning behind what you are asking for
• “Is there any way you can provide/increase a relocation stipend at all? I have loan payments to assess before
my start date, and that would help me manage the interim period from a working capital perspective”
• “Could you possibly increase the paid vacation time at all? I have a number of wedding/family events to attend
in the coming year and it would help immensely”
Source: Steve Dalton Book: The Job Closer
35. Assess offer holistically
Use employment websites for salary scales
● Use Glassdoor, Levels.fyi, Payscale for cost of living calculations
Sleep on it (Night 1)
Imagining you have accepted the offer
When you wake up, write how you feel
(hypothetically) accepting the offer
Sleep on it (Night 2)
Imagining you have rejected the offer
When you wake up, write how you
feel (hypothetically) rejecting the offer
If employer makes accommodations
Should I now accept on the spot?
● Recommendation: consider engaging in the Sleep on It exercise
● Write down all the pros and cons of offer
Source: Steve Dalton Book: The Job Closer
36. Sleep on It exercise isn’t the end all/be all
May offer clarification of best decision for you with time and space
Decide to accept offer
• Accept via email, phone video call
• Employer will want to know decision ASAP to
keep that in mind when accepting
• Be sure to inform your network of your
decision to accept the position / they may
have been instrumental in this position
outcome (references, contacts, introductions)
Decide to decline offer
• Email your contact asking for a phone call with
time sensitive information
– Deliver decision as politely as possible
• A phone call is preferred to decline an offer vs.
declining an offer via email
• Declining over email is acceptable, just not
preferred
Source: Steve Dalton Book: The Job Closer