Creative Marketing and Graphic Design

SKILLS:
Design & Illustration
Budget Plan
Pitching & Presentation
Visual Concept & Design
Content Creation & Promotions
OBJECTIVE:
Creative marketing encompasses all the creative aspects
of the massive umbrella term that’s “marketing”. From
art direction, to conceptualization, content creation,
copywriting and display design. It requires skills in
multiple marketing arenas as well as digital and graphic
design. My design and communication know-how is an
asset I enjoy using all the time since this knowledge,
experience and skill-set is transferable into any area
design or marketing.

BRAND LOOKBOOK:
For this project 5 looks were created and styled for a Banana Republic lookbook.
A theme that aligned with latest fashion trends was chosen and the looks were
styled keeping the BR customer in mind. The lookbook conveyed a fashion story
according to the theme.

STORE COLLATERAL:
A detail-oriented project - it involved designing a store concept
for our own brands. It was a 25 page slideshow where the store
design, signage, shopping bag, exterior and interior would look.

PHOTOGRAPHY:
I was one of the photographers for the MFE Quarterly
magazine’s summer 2018 issue. I was given the concept for the
fashion shoot that was based on the 7 deadly sins in the modern
era. I shot ENVY, PRIDE and both the covers that represented
good and evil.

MAGAZINE EDITORIAL:
I was one of the editors for MFE Quarterly Magazine’s summer 2018 issue. Here is an
example of my two articles that were published in that edition along with the editor’s notes
and contents pages that I created. I learnt InDesign during this project and applied what I had
learnt in an aesthetically pleasing manner in the pages alloted number of pages.

CAPSTONE:
For the capstone project my partner and I worked on three creative
strategies for a small store called Tibetan Arts. I redesigned the brand
logo, created store collateral for brand consistency, made a floor plan
for better flow of the store along with store sign and visual
merchandising. We pitched our marketing strategies to the client and
won because of the floor plan suggestion as it resonated with the client.

CAPSTONE:
This was a 68 page book with a slideshow. This is just one of three strategies that were presented to
the client. Everything regarding the target market, store offering, website, social media, brand
collateral, ads, promotions etc. had to be different in each strategy. We had to justify our research
and work as well as convince the client why this was important for his business going forward.

For this project I had to design a fragrance for a target market that I identified
and then came up with the bottle and packaging concept. I digitally designed
the product.
FRAGRANCE DESIGN:

FRAGRANCE CAMPAIGN:
An adverting campaign was created for the fragrance. It was for a magazine
and billboard. A mock-up was created to pitch the idea to the client.

GUCCI CUSTOMER:
This was a group project where my partner and I brainstormed to
come up with our perfect customer. We had to create the persona and
every facet of her lifestyle, personality and feelings. This was a fascinat-
ing exercise and really got us intuned with our customers wants. We
were the buying team for a retailer called Suzanne Quentin for GUCCI
BAGS.

PLANOGRAM:
This planogram is for the priority wall in-store. How the display would look has
been clearly shown with a detailed legend of the wall fixtures. Each merchandise
item has been numbered for further clarity. A chart was part of the assignment
where these codes accompanied the merchandise image.

This visual merchandising project
was to create a vignetee display where
design and colour theory were
applied.
We were required to use our own
products. The display had to create an
impact. I used bright contrast colours
to achieve this objective.
VIGNETTE:

CLIENT STYLING:
This project required styling recommendations for a real client who conveyed her
requirements and budget. I identified her body shape and identified 3 looks that I believed to
be well-suited to her needs, body shape and budget. I gave the prices, website links for easy
shopping options and styling recommendations while staying within the $ 2,000 budget.

This project entailed runway analysis where 3 key items
within one category of clothing was identified and then further
research and analysis was carried out to find out the fabric and
print direction for these key items.
TREND ANALYSIS:

COMP ANALYSIS:
This is part of the same project. It was a 20 page in-depth
study and helped me understand the Canadian women’s wear
retailers and their design and pricing strategies.

TREND STORIES:
This project was an in-depth trends forecast. This page
displays one of the three fashion stories that I identified
for the SS 18 season. For each story its defined look, 8 key
items, fabric and print details were shown. The colour
palette with its core, fashion and accent Pantone shades
were showcased and presented as they would be to a
buyer.

WEBSITE DESIGN:
We were tasked to build our portfolio website from scratch using Adobe
Creative Suite. I came up with the entire design concept, layout, theme and
created wireframes. After creating the final site version, I sliced it and
made it live and then tested it on different browsers.
Nadda Adamjee Copyright 2018. All Rights Reserved.
Logo
Home About Resume Portfolio Blog Contact Links
My Blog linked
Logo
Fashion
In-store
Merchandising
Editorial
Marketing
Art Direction
Animated Logo
Logo
Logo
CV One CV Two CV Three
Big Picture

DIGITAL FASHION DESIGN:
For this project we had to sketch knitwear top designs for women and then draw these in Illustrator using pen too, brushes and
symbols. My collection was street smart as it reflected the street wear.

INFOGRAPH:
This project required a lot of research and was challenging to do. A
story had to be conveyed in an interesting manner. My story was
based on statistics about ‘modest’ fashion and it’s growth.
Modest Fashion
8ɃɊɸ8Ƀȼɏɸ8Ƀɀɍɀȼɉȿ8ɃɔɊɁɏɃɄɎɉɄȾɃɀȼɋɋȼɍɀɇɈȼɍɆɀɏɶ
)ɊɒɄɏɂɍɀɒɁɍɊɈȼɎɐȽȾɐɇɏɐɍɀɄɉɏɊɈȼɄɉɎɏɍɀȼɈɁȼɎɃɄɊɉɶ
CUSTOMERFINDINFORMATION
ABOUTMODESTFASHIONTHROUGH
30%
ȽɇɊɂɎ
ɁɊɍɐɈɎ
26%
ɄɉɁɇɐɀɉȾɀɍɎɊȾɄȼɇ
ɈɀȿɄȼɋȼɂɀɎ
24%
Ƚɍȼɉȿ
ɒɀȽɎɄɏɀɎ
20%
ȽɍȼɉȿɋȼɂɀɎ
ɊɉɎɊȾɄȼɇɈɀȿɄȼ
3rd
LARGEST
MARKET AFTER
USCHINA
20%
OFGLOBAL
SPEND
.ɐɎɇɄɈ.ȼɍɆɀɏ7ȼɇɐɀɁɊɍɋɋȼɍɀɇ
ɘɖɗɞ
ɘɖɗɟ
ɘɖɗɚ
$230bn
$322bn
$484bn
C
U
R
R
E
N
T
GLOBAL
MODEST
S
H
O
P
P
E
R
S
94%
ɁȼɄɏɃȽȼɎɀȿ
6%
ɉɊɉɁȼɄɏɃ
Ƚȼ Ɏɀȿ
SET TO
GROW
RAPIDLY
RELIGOUS
)%$073*/(4
TRADITIONAL
MODEST
)ɄɂɃ/ɀȾɆɇɄɉɀɎ
#ȼɉȿ$ɊɇɇȼɍɎ
$Ɋɑɀɍɀȿ
ɍɈɎ-ɀɂɎ
-ɊɊɎɀ$ɇɊɏɃɀɎ
6ɉȿɀɁɄɉɀȿ'Ʉɂɐɍɀ
/Ɋɉ5ɍȼɉɎɋȼɍɀɉɏ
62%
MUSLIMS
U N D E R
30
NEW
MODEST
GENDER
LIFESTYLE
ONLINE
COMMUNITY
https://www.forbes.com/sites/deborah-
weinswig/2017/03/31/is-modest-fashion-the-next-big-thing/#7321047c9e97
https://www.salaamgateway.com/en/story/muslim _ consumer _ cloth-
ing _ market _ size _ relative _ to _ other _ countries-SALAAM27092015100901/
https://www.theguardian.com/fashion/2017/feb/22/genera-
tion-m-how-young-muslim-women-are-driving-a-modest-fashion-revolution
https://smallbusiness.chron.com/list-market-segments-retail-clothing-market-32446.html

This shoot is from my fashion design days. I did the fashion styling for my
designs when I worked for a successful retail brand called Maysoon that catered
to Pakistani women. Maysoon was a trend-setting brand
EDITORIAL STYLING:

MEDIA KIT:
For this project a press release, media alert and
complete media kit was created to deliver to key
contact(s) identified for the communication plan.

FUNDRAISING EVENT:
This group project was for Shine Through The Rain Foundation. We
were required to plan a fundraising event that’s fun, scalable and
realistic, with multiple revenue streams on a limited budget. A
difficult project to begin with , it also had to be something the
foundation had never tried. We pitched a Retro Drive-in Movie
Experience. Being the team lead I managed the work load, deadlines
and guided the team to develop our concepts with the right visuals
and details. The concept was ultimately pitched to the client.

FASHION COLLAGE:
For this project a collage had to be created using layers and various effects. I
chose a British theme with iconic British images such as Harrod’s, black cabs
and the four girls crossing the road are an ode to The Beatles.

IN-STORE FLOOR PLAN:
This was a project for in-store merchandising and I created a detailed floor plan for all the furniture and fixtures. After thatcreated
this layout for the merchandise. Each collection is colour coordinated as can be seen in the legend. This is for easy unerstanding of
the plan by anyone. Strike zones, feature items, test and clearance merchadise are all taken into account in this comprehensive
layout.

AD SHOOT PROPOSAL:
This project was a proposal for a shoot therefore the concept had to be clearly demonstrated
through visual references. The theme, budget, proposed theme, location, model, along with
visual references for hair, makeup and photographer had to be thought out in great detail.
Furthermore, mock-up for magazine and billboard layout were also given for the art directors
reference.

ABOUT:
NADDA.ADAMJEE1@GMAIL.COM
647-671-6141
Nadda, in Arabic, is the first dew drop of the morning. My name reflects my
nature; I like to keep things fresh. Learning new things, meeting new people
and discovering new interests inspires me.
I was just 21 when I started my first fashion design business. It eventually
grew into three private labels serving different target groups amongst
women – bridal, special-occasion and office wear. Although I outgrew
fashion design I’m still proud of all my achievements. In my life before
Canada I was a fashion designer who became a savvy social media marketer
and grew her brand exponentially. I ran a successful fashion brand through
my website, taught fashion design, mentored fashion entrepreneurs and was
well respected in my industry.
I’ve always had a creative eye for design and layouts. Over the years I helped
friends design their websites and brand identities. I did this with ease and
exceptionally well. These brands increased their sales and grew their
businesses as a result of our combined efforts. Their customers raved about
the layout and aesthetic of the website, not experienced elsewhere.
In recent years I’ve realized my ability to be equally analytical and creative.
It provides a unique perspective with a natural ability to visualize concepts,
streamline workflows and simplify complicated information that’s easier to
absorb.
With a marketing diploma from Toronto Film School, I feel ready to pursue
a career where my skills are utalized and I’m challenged to grow. I want to
join a company where I can align my belief of exceptional consumer
experience with quality design. A company that utilizes my strengths, where
I can grow as a person and as an employee.

Creative Marketing and Graphic Design

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Creative Marketing and Graphic Design