PRESENTATION- 3

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1. AreaMapping
To understand the potentiality of the area we have to consider the following aspect to measure the
most effective area for outreach.
a. Distance from the Training Centre
b. Communication and Local conveyance availability
c. Total Population Vs % Youth (Age between 18-30 Yrs)
d. % of defined category youth (if the project defines the special
project, i.e. SC or PWD project. etc)
e. average educational statistic
f. average income or socio economic status
g. Common source of income
To understand the most effectively we will define the areas in two identities -
■ Catchment Area: the area where the targeted youth would be available, however it could not
be more than a colony or ward
■ Feeder Unit: the building where we can approach for the potential unit (not more than a
building or residence). Example: College, Employment exchange etc.

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2. MobilizationTools
The following tools would be used for outreach the youth, please note all tools may not be effective
in all catchment area or specific tool can be more effective in different location.
Tool Item Tools Type of Outreach
5.2.1 Leaflet / Pamphlet distribution Local Area Marketing
5.2.2 Miking in Auto/Toto/Van LAM
5.2.3 Poster placing LAM
5.2.4 Sun Flex or banner LAM
5.2.5 News Paper insertion LAM
5.2.6 Sending Postcard LAM
5.2.7
Visiting GP / Employment Exchange/ College
etc..
Word of Mouth
5.2.8 Reference collection WOM
5.2.9 Arranging PTM WOM
5.2.10 Advertisement in News Paper or Local Cable Tv Media marketing
A. Utilization of Different Tools:

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B.Process Flow (Outreach to Registration):
Outreach
Activity in
different
location through
different tools
Walk-inat centre
Follow-
up
Counselingdone
& all documents
collected&asked
to come with
Guardians
NotEligible No response
DeclarationForm
Signed&
Registrationdone
inportal
Informstudents
the tentative
batch start date
Closed
Didn
't
visit
Not
Inter
este
Not
interested
or earlier
attended
other
program
Close
d
Shows
Interest.
Clos
ed
Not
intereste
d

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3. Counselling (NeedAnalysistoEnsure the Right Students onBoard)
We will focus on Need Analysis while doing counselling
to understand the need of the customer (students) and
how we can support them through our program.
A counselling is all about –
■ Listen completely
■ Understand them.
■ Handle the objections.
■ Feel. Felt. Found.
■ Yes. Yes. Yes.
There are two different way of having effective counselling --
1. SPIN Theory:
i. Situation Based Questions: deal with the facts
about the existing situation of the candidates.
ii. Problem Based Questions: ask about the future
plan and focus the candidate's & on this pain while
clarifying the problem, before asking implication
questions. . These give Implied Needs.
iii. Implication Based Questions: discuss the effects of
the problem, before talking about solutions, and
develop the seriousness of the problem to increase
the candidate’s motivation to change.
iv. Need Based Questions: get the candidate to tell you about their Explicit
Needs and the benefits your solutions offers, rather than forcing you to
explain the benefits to the students. Getting the student to state the
benefits has greater impact while sounding a lot less pushy. What these
questions do is probe for explicit needs.
2. 6 A's Approaches to support:
Awareness:
Ask questions in such a way that the prospective aspirant gets little more
awareness on the current set of problems he/she is into.
■ Have you attended any interview in the recent past?
■ (Any questions we generally ask – problem based & implication based)
● Acknowledge:
Get confirmation from him / her if it is a real problem / challenge he or she needs
to handle or deal with.
■ As you now got present how big is the impact of the problem/challenge on
your life, do you want to deal with it?
■ What does it mean to deal with it for you?
● Aspire:
■ What is that you want to create for yourself so that you feel like you are
relieved from this problem?
■ Or this would no more be a problem for you?
S
Situation Based questions
P
Problem Based questions
I
Implication Based questions
N
NeedBased questions

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● Ability:
■ What skills or abilities one person needs to have to deal with such
problem?
■ Lead from the answer the person gives
● Actions:
■ So what do you want to do now?
■ Is there any way now we can support you in taking this / these action(s).
■ What specific support you require from us?
■ What is the first step in this entire process?
■ What is the second and third steps?
● Accountability:
Set accountability on the person itself by asking the following questions.
■ By what time you will decide to start to work on the areas you want to
address.
■ When will you update me on the initial steps
4. Mobilizationof Learners
The mobilization area to be covered for this project are more than 100 km from the centres. Hence
rural areas (especially in the interior part of the districts) are the key
areas of mobilization. Sensitization regarding the importance of the
use of solar energy is the key to become an entrepreneur for solar
energy products. Hence it is important to mobilize learners from
certain communities who cannot become entrepreneurs but also
become themselves and others as part of their community as
beneficiaries of the product. This is the key intention behind becoming
a solar energy entrepreneur because targeting individual buyers or door-to-door marketing
approaches is not a very successful key for the selling solar energy products. Hence the key
communities or learner groups to approach during the mobilization are:
1. Gram Panchayats
2. Local shop-keepers
3. Local youths looking for business opportunities
4. Self Help group for women working within a community or village
5. Local NGOs working on economic empowerment and self-sustainability of a community
6. Students looking for start-up opportunities
While mobilizing prospective students for the program, the requirement of data involves details of
the category of beneficiaries involved here. This may include-
■ Age of the beneficiary
■ Types of trainees to be included
■ The minimum education qualification involved
■ The economic background of the beneficiary (BPL families or above or individual economic
status)
In case if we presume that the age of the beneficiary be between 18 to involving only people with
a minimum education qualification of class X pass-out (as the bench mark for literacy) then the
following steps can be taken for generating the source of the beneficiaries involved. The following

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are the ways through which one can mobilize students from the area.
● Field outreach with Surveys
Field outreach with Surveys to Get Data about Employed and Unemployed Youth.
The first step towards generating students for the project is to conduct surveys to
get the number of youth concentration in the area of intervention. This are of survey
has to be close to the training Centre- within a radius of 50 km. Presence of colleges
and education institutes are an advantage here where a great amount of data can
be generated.
● Accessing Information from Government/ Municipality Bodies
Municipalities / Panchayats are a great way to access information regarding the
youth population of a certain area. For urban areas, this information is easier to
assess the future of the project. Besides information regard government projects
related to youth empowerment can also be located which may help mobilizers to
get information regarding the enthusiasm of the students in a certain area.
● Reaching Out to Local NGOs working on Youth Empowerment
In certain geographicallocation, there are different NGOs working on various level
to work on employment opportunities of underprivileged youth in the local areas.
For the entrepreneurship project, such NGOs can give sufficient data and even
help in coordinating with youths so that students can be generated from such
initiatives.
● Source Generation Through Promotion
Another key way of getting students for the program is to promote it constantly through different
media platforms. These include promotions through
■ Posters
■ Banners
■ Promotion in local newspapers
■ Social Media campaigns
■ Promotion through tie ups with radio
■ Program promotion through event tie ups in local colleges specially
with ITI
Based on our past experience it has been noticed that the entrepreneurship scope for individuals
coming from business backgrounds are very high. This is because they have a realistic knowledge
about profit and loss irrespective to whatever business they are involved into. This does not mean
that new comers into the industry has less chances of success but comparatively require lesserhand
holding.