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mercury in gatorade &
i feel super attacked,
ngl
Astro Meme Culture, Sign Identity Formation, and Marginalized User Groups...
TODAY'S TOPIC
LET'S GET OUTTA THIS WORLD
History & Background of Meme Culture
Instagram Case Study
Cultural Capital & Part...
MEME CULTURE AT A GLANCE
"a way that cultures interact" (Dawkins 1976,
192)
Successful memes remain and spread, whereas
un...
INSTAGRAM CASE STUDY
@notallgeminis
astrology memes by courtney perkins (she/her)
NCA2020|@ROUSELAURENC
2,300posts
followe...
"I loved astrology immediately as a
tool for examining the differences
between people-- what makes a
person special and un...
a cultural
NCA 2020 | @ROUSELAURENC
identity
embodied cultural capital
participatory culture
knowledge that is consciously...
I think this was also an extension of my irritation
with how reductive the Gemini hate around me was
getting. I can’t blam...
virtual culture
LÓPEZ, OPERTTI & VARGAS (2017)
09.
NCA2020|@ROUSELAURENC
"There is a set of phenomena that occur in
conjun...
of users are female
are between 18-29
live in cities
of users have attended
some college
43%
67%
46%
70%
instagram
demogra...
"My aries sun scorpio moon agreeees"
"As a Scorpio sun/Taurus moon, I wouldn't want to define
myself as anything other tha...
discussions
Hall (1997) notes that in the constructionist
view of representation, people assemble
meaning through the use ...
thank you!
Lauren Rouse, MA
lrouse@knights.ucf.edu | http://laurenrouse.net
NCA2020|@ROUSELAURENC
Mercury is in gatorade, and i feel personally attacked, ngl astro meme culture, sign identity formation, and marginalized ...
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Mercury is in gatorade, and i feel personally attacked, ngl astro meme culture, sign identity formation, and marginalized user groups on instagram

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A presentation for the NCA 106th Annual Connvention

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Mercury is in gatorade, and i feel personally attacked, ngl astro meme culture, sign identity formation, and marginalized user groups on instagram

  1. 1. mercury in gatorade & i feel super attacked, ngl Astro Meme Culture, Sign Identity Formation, and Marginalized User Groups on Instagram Lauren Rouse | University of Central Florida | @rouselaurenc
  2. 2. TODAY'S TOPIC LET'S GET OUTTA THIS WORLD History & Background of Meme Culture Instagram Case Study Cultural Capital & Participatory Culture Virtual Culture Instagram Demographics Discussions 02. 3-4 5-6 7-8 9 10-11 12
  3. 3. MEME CULTURE AT A GLANCE "a way that cultures interact" (Dawkins 1976, 192) Successful memes remain and spread, whereas unfit ones stall and are forgotten. Thus, memes that prove more effective at replicating and surviving are selected in the meme pool. "There are certainly examples of what we would call 'memes,' before the internet existed. It's not like the first internet meme would be the first meme, ever, by any means." (Jenkins 2017). 03. NCA2020|@ROUSELAURENC
  4. 4. INSTAGRAM CASE STUDY @notallgeminis astrology memes by courtney perkins (she/her) NCA2020|@ROUSELAURENC 2,300posts followers 600k
  5. 5. "I loved astrology immediately as a tool for examining the differences between people-- what makes a person special and unique. When I started @notallgeminis, my interest [in astrology] had been increasing, as I learned more and more about the nuance of it. At that time, I was fresh out of college, had newly moved to Los Angeles, and I missed my friends. They’d text me asking for astrology- themed advice on their love lives, and it became a way to keep in touch." 04. NCA2020|@ROUSELAURENC
  6. 6. a cultural NCA 2020 | @ROUSELAURENC identity embodied cultural capital participatory culture knowledge that is consciously acquired and passively inherited, by socialization to culture and tradition habitus and field Affiliations — memberships, formal and informal, in online communities centered around various forms of media, such as Twitter, Facebook, twitch, discord, or Instagram. &
  7. 7. I think this was also an extension of my irritation with how reductive the Gemini hate around me was getting. I can’t blame people; the examples have been really bad lately: Donald Trump. Mike Pence. Rudy Giuliani. Kanye West. Boris Johnson. Chris Pratt. Our PR is in the trash can, and I get it! But again, I wanted to provide the counterargument to that (which coincidentally, is very Gemini!), that really beloved people in pop culture are also Geminis: Nicole Kidman. Miles Davis. Chris Evans. Josephine Baker. Bill Hader. Notorious B.I.G. Actually, pretty much every famous rapper. Allen Ginsburg. Normani. No one sign is inherently made up of bad people. 08.
  8. 8. virtual culture LÓPEZ, OPERTTI & VARGAS (2017) 09. NCA2020|@ROUSELAURENC "There is a set of phenomena that occur in conjunction between virtual culture and youth culture. While we can speak of a duality between the virtual (online) and real sphere (face-to-face relations), for youth, this frontier is implicit and permeable. On occasions, these spheres are even superposed, meaning that young people may be in the real world without ceasing to be connected"
  9. 9. of users are female are between 18-29 live in cities of users have attended some college 43% 67% 46% 70% instagram demographics
  10. 10. "My aries sun scorpio moon agreeees" "As a Scorpio sun/Taurus moon, I wouldn't want to define myself as anything other than 'horny grudge holder' "I definitely think cancers could be Diet Scorpios. I mean we can be secretive & closed off & hot n cold, in need of our space. We can be dark & morose & have intense emotions like Scorpios." "I'm always getting attacked here, yet I keep coming back for more." "Moon/rising/Venus Scorpio here my life amde so much more sense when I did my birth chart." "I never thought of my traits being scorpio but gosh, I'm very much scorpio. Mercury, Mars and Pluto. And once someone choked on his cake bc I stared are him (I wanted him to choke on that cake bc he and all of the bosses at work are assholes and this was no time for cake eating). Also my most comfy and most homehitting music is doom metal." 04. NCA 2020 | @ROUSELAURENC
  11. 11. discussions Hall (1997) notes that in the constructionist view of representation, people assemble meaning through the use of concepts and signs relevant to their culture (25). Huntington (2012) writes, "internet memes may be viewed as a form of subversive communication in a participatory media culture. Subversive communication responds to dominant communication structures in unexpected ways (Baudrillard, 2003, p. 287; de Certeau, 1984, p. xiii). 12. NCA2020|@ROUSELAURENC
  12. 12. thank you! Lauren Rouse, MA lrouse@knights.ucf.edu | http://laurenrouse.net NCA2020|@ROUSELAURENC

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