Mercury is in gatorade, and i feel personally attacked, ngl astro meme culture, sign identity formation, and marginalized user groups on instagram
1. mercury in gatorade &
i feel super attacked,
ngl
Astro Meme Culture, Sign Identity Formation, and Marginalized User Groups on Instagram
Lauren Rouse | University of Central Florida | @rouselaurenc
2. TODAY'S TOPIC
LET'S GET OUTTA THIS WORLD
History & Background of Meme Culture
Instagram Case Study
Cultural Capital & Participatory Culture
Virtual Culture
Instagram Demographics
Discussions
02.
3-4
5-6
7-8
9
10-11
12
3. MEME CULTURE AT A GLANCE
"a way that cultures interact" (Dawkins 1976,
192)
Successful memes remain and spread, whereas
unfit ones stall and are forgotten. Thus, memes
that prove more effective at replicating and
surviving are selected in the meme pool.
"There are certainly examples of what we would
call 'memes,' before the internet existed. It's not
like the first internet meme would be the first
meme, ever, by any means." (Jenkins 2017).
03.
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6. "I loved astrology immediately as a
tool for examining the differences
between people-- what makes a
person special and unique. When I
started @notallgeminis, my interest [in
astrology] had been increasing, as I
learned more and more about the
nuance of it. At that time, I was fresh
out of college, had newly moved to Los
Angeles, and I missed my friends.
They’d text me asking for astrology-
themed advice on their love lives, and
it became a way to keep in touch."
04.
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7. a cultural
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identity
embodied cultural capital
participatory culture
knowledge that is consciously acquired and
passively inherited, by socialization to culture
and tradition
habitus and field
Affiliations — memberships, formal and
informal, in online communities centered
around various forms of media, such as Twitter,
Facebook, twitch, discord, or Instagram.
&
8. I think this was also an extension of my irritation
with how reductive the Gemini hate around me was
getting. I can’t blame people; the examples have
been really bad lately: Donald Trump. Mike Pence.
Rudy Giuliani. Kanye West. Boris Johnson. Chris
Pratt.
Our PR is in the trash can, and I get it!
But again, I wanted to provide the
counterargument to that (which coincidentally, is
very Gemini!), that really beloved people in pop
culture are also Geminis: Nicole Kidman. Miles
Davis. Chris Evans. Josephine Baker. Bill Hader.
Notorious B.I.G. Actually, pretty much every
famous rapper. Allen Ginsburg. Normani.
No one sign is inherently made up of bad people.
08.
9. virtual culture
LÓPEZ, OPERTTI & VARGAS (2017)
09.
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"There is a set of phenomena that occur in
conjunction between virtual culture and youth
culture. While we can speak of a duality between
the virtual (online) and real sphere (face-to-face
relations), for youth, this frontier is implicit and
permeable. On occasions, these spheres are even
superposed, meaning that young people may be in
the real world without ceasing to be connected"
10. of users are female
are between 18-29
live in cities
of users have attended
some college
43%
67%
46%
70%
instagram
demographics
11. "My aries sun scorpio moon agreeees"
"As a Scorpio sun/Taurus moon, I wouldn't want to define
myself as anything other than 'horny grudge holder'
"I definitely think cancers could be Diet Scorpios. I mean we
can be secretive & closed off & hot n cold, in need of our
space. We can be dark & morose & have intense emotions like
Scorpios."
"I'm always getting attacked here, yet I keep coming back for
more."
"Moon/rising/Venus Scorpio here my life amde so much more
sense when I did my birth chart."
"I never thought of my traits being scorpio but gosh, I'm very
much scorpio. Mercury, Mars and Pluto. And once someone
choked on his cake bc I stared are him (I wanted him to choke
on that cake bc he and all of the bosses at work are assholes
and this was no time for cake eating). Also my most comfy
and most homehitting music is doom metal."
04.
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12. discussions
Hall (1997) notes that in the constructionist
view of representation, people assemble
meaning through the use of concepts and
signs relevant to their culture (25).
Huntington (2012) writes, "internet memes
may be viewed as a form of subversive
communication in a participatory media
culture. Subversive communication responds
to dominant communication structures in
unexpected ways (Baudrillard, 2003, p. 287;
de Certeau, 1984, p. xiii).
12.
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13. thank you!
Lauren Rouse, MA
lrouse@knights.ucf.edu | http://laurenrouse.net
NCA2020|@ROUSELAURENC
