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Service Design Award
2015
October 3rd, New York City
Client: ProRail and Netherlands Railways (NS)
Edenspiekermann and STBY
Dynamic Travel 

Information on Platforms
October 3rd, New York City
Category: Commercial
Client: Telia Sonera
Transformator Design
Great customer experience
enabling a profitable
business
October 3rd, New York City
Category: Commercial
Client: YTA Pharmacies
Hellon (formerly Diagonal)
Peoples pharmacy
October 3rd, New York City
Category: Commercial
Client: Finavia
Hellon (formerly Diagonal)
Travellab
October 3rd, New York City
Category: Commercial
Client: The Victorian Government
Thick
Reimagining government
services
October 3rd, New York City
Category: Non-profit
Client: FutureGov, Right Here Brighton, Hove
Enabled by Design,
Neontribe and Social Spider
Doc Ready
October 3rd, New York City
Category: Non-profit
Client: Fimlab Laboratories
Hellon (formerly Diagonal)
Fimlab Laboratories
October 3rd, New York City
Category: Non-profit
Client: Systembolaget
Transformator Design
Helping Sweden Drink
Better - Not More
October 3rd, New York City
Category: Non-profit
Client: Ticino Turismo
Sketchin
Hike Ticino
October 3rd, New York City
Category: Non-profit
Client: State library of Victoria
Meld Studios
Co-designing the future of
the state library of Victoria
October 3rd, New York City
Category: Non-profit
Client: Oslo University Hospital
Designit
Re-designing breast 

cancer diagnostics
October 3rd, New York City
Category: Non-profit
Client: University of California, Berkeley
SIS Project‘s UX team
Transforming Services
Delivery for Students
October 3rd, New York City
Category: Non-profit
Client: Rokilde nursing home, Norway
Designit
Volunteer service for
nursing home residents
October 3rd, New York City
Category: Non-profit
41 entries in 3 categories
October 3rd, New York City
41 entries in 3 categories
• 14 commercial
• 4 methodology
• 21 non-profit
October 3rd, New York City
4 winners in 2 categories
October 3rd, New York City
4 winners in 2 categories
• Prototyping for
organizational change
• Results-driven 

service design
October 3rd, New York City
And the winners are…
October 3rd, New York City
And the winners are…
October 3rd, New York City
Client: Finavia
Hellon (formerly Diagonal)
Travellab
October 3rd, New York City
Category: Commercial
Service Design Award
2015
October 3rd, New York City
Client: The Victorian Government
Thick
Reimagining government
services
October 3rd, New York City
Category: Non-profit
Service Design Award
2015
October 3rd, New York City
Client: YTA Pharmacies
Hellon (formerly Diagonal)
Peoples pharmacy
October 3rd, New York City
Category: Commercial
Copyright Hellon. All rights reserved.
outputs and deliverables, People’s Pharmacy
After the concept manual, Hellon designed a pilot pharmacy to Helsinki City center. The pilot
pharmacy plans included an improved customer service model, a fresh new interior concept
and productized new wellness and health care services.
New service interior New service products
Service Design Award
2015
October 3rd, New York City
Client: Oslo University Hospital
Designit
Re-designing breast 

cancer diagnostics
October 3rd, New York City
Category: Non-profit
1. Overview
• Describe the product/ service before the project
(industry sector/target audience etc..)
• Describe the objective, target, market of the task
2. Process
• Design tools or methods and the process
• How did you gather (customer) insight?
Service Design Award
2015
October 3rd, New York City

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