APIdays Mediterranea: APIs for Mobile Solutions. Context-Aware Apps: a business of the future

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Presentación de Sergio Alcalde, Director de I+D+i de solusoft, en APIdays Mediterranea 2014.

Las apps actuales interactúan con los usuarios de la misma manera que sus predecesoras: aplicaciones web y de escritorio. Sin embargo, las apps deberían requerir menos interactuación con el usuario y entender que lo más importante no es que un usuario esté usando la aplicación, si no el contexto en el que lo está haciendo, y el conocimiento que se tiene de él, para hacer esa interactuación más fácil y provechosa. Crear este tipo de aplicaciones implica nuevos problemas tecnológicos para los desarrolladores y son varios los productos existentes en el mercado que publican servicios a través de APIs para facilitar estas tareas: MBaaS. En esta comunicación conoceremos el estado del arte del ecosistema: apps dependientes del contexto y proactivas; APIs (MBaaS y MADP) sobre las que se están desarrollando; soluciones en relación con las Smart Cities, The Internet of Things y AAL (Ambient Assisted Living); y las grandes oportunidades de negocio que se presentan.

Puedes ver el vídeo de la ponencia en APIdays Mediterranea al final de la presentación.

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Sergio Alcalde's presentation on APIdays Mediterranea 2014, Head of the R&D department of Solusoft.

Más información en: http://www.slideshare.net/topoos

Current apps interact with users in the same way as their predecessors: i.e. like web and desktop applications. However, in terms of enhancing user experience and in order to make such interaction easier and more profitable, apps should require less user interaction, understanding that user context combined with information about users is more important than any direct interaction with the app. Creating this kind of application entails new technological challenges for developers and there are several products on the market that publish services via APIs to facilitate these tasks. In this paper we will see an overview of a state of the art ecosystem: Context-aware and proactive apps and APIs (MBaaS and MADP) on which are being developed solutions relating to, Smart Cities, The Internet of Things and AAL (Ambient Assisted Living), plus we will also review the great business opportunities these represent.

You can watch Sergio Alcalde's speech in APIdays Mediterranea at the end of the presentation.

For more information see: http://www.slideshare.net/topoos

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APIdays Mediterranea: APIs for Mobile Solutions. Context-Aware Apps: a business of the future

  1. 1. @sergio_alcalde APIs forMobileSolutions.Context-AwareApps A Business of the Future Sergio Alcalde Head of R&D salcalde@solusoft.es @sergio_alcalde
  2. 2. @sergio_alcalde WhyDoWeAllNeedtoBeAPIEvangelists? API Today’s Reality
  3. 3. @sergio_alcalde Non-ITPeople API Today’s Reality
  4. 4. @sergio_alcalde Customers API Today’s Reality
  5. 5. @sergio_alcalde BusinessDevelopmentDirectors API Today’s Reality
  6. 6. @sergio_alcalde Developers!!!(Old-SchoolDevelopers...IHope) API Today’s Reality
  7. 7. @sergio_alcalde WeDoNeedAPIEvangelists API Today’s Reality
  8. 8. @sergio_alcalde APIEvangelization Wining Money Apps
  9. 9. @sergio_alcalde APIEvangelization Wining Money Apps Google Play = more than 1M apps App Store = more than 1M apps Android Apps = 50kM downloads iOS Apps = 60kM downloads App Store = 13kM USD for developers The App Business in Numbers Users must find my app How many downloads do I need? 2018 = 0.01% profitable apps 2017 = 94.7% downloads, free apps Is There Business? Sources: Sundar Pichai (Google) Tim Cook (Apple) Ken Dulanay (Gartner)
  10. 10. @sergio_alcalde SoftwareApplications Apps Today’s Reality
  11. 11. @sergio_alcalde SoftwareApplications Apps Today’s Reality Driving force of change Computing power Storage Communication Sensory capabilities First device Why current reality? Truly mobile No precedent Personal & non-transferable
  12. 12. @sergio_alcalde SoftwareApplications Apps Today’s Reality Users were using a PC. That was it! Our users… What could they be doing before?
  13. 13. @sergio_alcalde SoftwareApplications Apps Today’s Reality
  14. 14. @sergio_alcalde Autonomy for people affected by Alzheimer’s and peace of mind for their relatives and caregivers. www.tweri.com TheAppsoftheFuture... ... now Tweri
  15. 15. @sergio_alcalde Autonomy for people affected by Alzheimer’s and peace of mind for their relatives and caregivers. www.tweri.com TheAppsoftheFuture... ... now Tweri
  16. 16. @sergio_alcalde www.tweri.com Autonomy for people affected by Alzheimer’s and peace of mind for their relatives and caregivers. TheAppsoftheFuture... ... now Tweri
  17. 17. @sergio_alcalde www.tweri.com Autonomy for people affected by Alzheimer’s and peace of mind for their relatives and caregivers. TheAppsoftheFuture... ... now Tweri
  18. 18. @sergio_alcalde www.tweri.com Easy installation Easy setup Easy to use Proactive Context aware No stigma Free Patiens and Relatives Autonomy for people affected by Alzheimer’s and peace of mind for their relatives and caregivers. TheAppsoftheFuture... ... now Tweri
  19. 19. @sergio_alcalde TheAppsoftheFuture Now What the Market is Saying Sherpa is proactive and anticipates your needs
  20. 20. @sergio_alcalde TheAppsoftheFuture Now What the Market is Saying The information you need
 just when you need it Useful even before you search for it.
  21. 21. @sergio_alcalde TheAppsoftheFuture Now What the Market is Saying Wheather Decide what you should wear before getting out of bed.
  22. 22. @sergio_alcalde LBS People Security Productivity Service Information Social Network Game Transport Parks and Gardens Peddler Ads My Village Theatre Guide Smart City Directory Congress Guide Wedding Guide VIP Guide Party Guide RescueME Convicts Gender Violence Access Control Keep Kids Safe BlackBox Fleet Control Logistic Roadside Assistance Real Risk PAC-MAC Tron Gamers Avoid Them Friend Finder NetWorking TwitterTag Trick Drivers followME Travel Songs Paper Events Alzheimer GeoComplaint Graffiti Guide Urban Museum Facades Memerizate Apptank Some... ... or Lots of Examples
  23. 23. @sergio_alcalde Mobility: information generated and consumed in real time, while something is happening, when the context is important Continuous and multi-directional communication Create a new reality and a new experience User/Citizen = Sensor Enable us to know and to interact with users Characterization Transform existing business Enable new business Create new channels Enable new services Added Value Proposition TheValueofApps Why Are They Important? Added Value / Competitive Advantage
  24. 24. @sergio_alcalde TechnologicalChallenges Needs Developing Context-Aware Apps Technology is not the problem
  25. 25. @sergio_alcalde Features Needs Developing Context-Aware Apps Augmented Reality Chat Wall Real Time LBS WiFi BiDi Barcodes Open Data Users Relationship
  26. 26. @sergio_alcalde TheMarketJudgment Business Oportunity!!! Let’s go for it
  27. 27. @sergio_alcalde MADP.GartnerMagicQuadrant Competitive Intelligence Products to Develop Context-Aware Apps ClickSoftware   Blackberry   Motorola Solution   Microsoft   Netbiscuits   Usablenet   Apple   DSI   jQuery Mobile   Google   Salesforce.com   MicroStrategy   Adobe   Kony   Antenna   IBM   Appcelerator   Xamarin   Sencha  
  28. 28. @sergio_alcalde solusoftCompetitiveIntelligence Competitive Intelligence Products to Develop Context-Aware Apps Co Name Type Year Country Investment Customers Users Maturity SDK Server Code Suitability KII MBaaS 2010 US, JP topoos MBaaS 2011 ES Appery.io MADP 1998 US QuickBlox MBaaS 2009 UK,US Realtime MBaaS 1997 BR, US Stackmob MBaaS 2010 US Kinvey MBaaS 2011 US Kumulos MBaaS 2010 UK,US Malcom MBaaS 2008 ES Parse MBaaS 2001 US Feddhenry MADP 2008 UK FatFractal MBaaS 2010 US OutSystems MADP 2001 US GeneXus MADP 2000 UY
  29. 29. @sergio_alcalde solusoftMagicQuadrant Competitive Intelligence Products to Develop Context-Aware Apps
  30. 30. @sergio_alcalde Cloud-based
 Availability
 Performance
 Scalability
 Deployment and operating costs Underlying technology abstraction Business rules
 App features enrichment
 Fragmentation problems
 Wearable gadgets
 Time-to-market
 Freemium: Entry barrier Pros Risk: Product choice Developers culture gap: 
 Tailored System
 VS
 Pros Data ownership, privacy, … Cons ProsandCons Using APIs/MBaaS/MADP Our Everyday Life
  31. 31. @sergio_alcalde What’sNext? The Road to the Future The Road to Success
  32. 32. @sergio_alcalde TheRoadtoSuccess The Road to the Future
  33. 33. @sergio_alcalde TheRoadtoSuccess The Road to the Future
  34. 34. @sergio_alcalde TheRoadtoSuccess The Road to the Future
  35. 35. @sergio_alcalde TogetherWeWillSucceed! Just Do It No Doubt
  36. 36. @sergio_alcalde APIs forMobileSolutions.Context-AwareApps A Business of the Future Sergio Alcalde Head of R&D salcalde@solusoft.es @sergio_alcalde

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