My Ideal reader for my Media AS magazine and comparison to magazine.

1. Scott Naylor
Name: Jake Jones
Age: 18
Lives: London
Job: Part time in a retail store
Studying: Art, Graphic Design or Music
How they spend their Saturday: Going out,
studying during the day out at night
Last 10 things they bought:
• The Vaccines CD
•Ready Meals
•Drinks
•Magazines
•New Top
•DVD’s
•Book
•Cinema Tickets
•Train Tickets
•Music on iPod/MP3

2. My magazine links:
• My double page spread features an album in the same genre as the CD bought by my ideal
reader.
• The food and drink bought by him shows he is a student or somebody living away from home
making him independent.
• He buys magazines and books, which obviously means he reads and so would buy this as it is
in his type of genre of music.
• The subjects studied are very creative as is the style of music, also if he studied music this
would be even more of a reason to buy the magazine.
• The cinema tickets and train tickets show that he goes out a lot, my magazine gives reviews
of tours and places to go etc.
• Another article in my magazine is about fashion, my reader buys clothes regularly and so fits
this as well.
• The music bought on his iPod/MP3 shows that he regularly downloads music.