Scott Brand's Digital Marketing Portfolio

1. Scott Brand
Candidate Digital Marketing Specialist

2. SOCIAL MEDIA STRATEGY
Develops and oversees the execution
of strategic social media initiatives in
support of institutional goals

3. DESIGN, BUILD AND MAINTAIN SOCIAL MEDIA PRESENCE
As the social media director of Inspirations for Youth
and Families I have built a social media network of
200,000 from the ground up
40,000 plus Linkedin Network Connections 7,000 Facebook Likes
10,000 Twitter 40,000 plus Linkedin Network Connections 5,000 Instagram Followers

4. LINKEDIN AND FACEBOOK
I understand what content fits best with each social
media platform as evidenced by the above Linkedin
Post that nearly reached 100,000 views as well as a
Facebook post that recorded close to 3,500 likes

5. TWITTER
I understand all aspects of Twitter and most
importantly how to get engagement with a tweets.
See above

6. FACEBOOK GROUPS
Google indexes high volume Facebook
Engagement which I attained utilizing
Facebook Groups

7. INSTAGRAM
Everyone of my Instagram posts receives at least
300 views and as much as 1000+

8. TRACK CONVERSION RATES
Clicks, Impressions, Click Through Rate percentages
and Average Cost per Click are all conversion rates
that I currently track for Inspirations for Youth and
Families

9. CONTINUOUSLY IMPROVE COMPANY WEB SITE
Though analytics I am always improving the 20
web sites that my company owns

10. DIGITAL MARKETING CAMPAIGNS
Measuring and reporting performance of all
digital marketing campaigns and assess
against goals (ROI and KPI’s)

11. PLANNING AND MANAGING COMPANY’S
ONGOING MARKETING CAMPAIGNS
Lead email campaigns including Constant
Contact newsletter and SalesForce Drip
Campaigns and Email Templates
Constant Contact
Newsletter
Salesforce Email
Template
Drip Campaign

12. Optimize spend and performance based on the
insights
IDENTIFY TRENDS AND INSIGHTS

13. LANDING PAGES
Use Instapage to create landing pages and
collaborate with internal teams to create
landing pages and optimize the client
experience

14. GOOGLE ANALYTICS REPORTING
Reviewing web analytics data to provide
feedback to our internal team on performance

15. EVALUATE EMERGING TECHNOLOGIES
Provide thought leadership and adoption where
appropriate

16. MONTHLY REPORTS
Generating monthly reports on
company’s marketing campaign
performance

17. BEST PRACTICES
Generating monthly reports on
company’s marketing campaign
performance

18. AB MULTIVARIATE TESTING
Always have two landing pages to test
the better performing one in an effort
to gain the highest conversion rate

19. DIGITAL MARKETING GENERALIST
I am well rounded in the digital marketing
industry and think holistically about digital
marketing

20. MANAGE SEO/SEM
Play the lead in managing all of Inspirations
for Youth and Families SEM and SEO efforts
SEM
SEO

21. MARKETING DATABASE
Strong experience with the number one
CRM Salesforce and its CRM marketing
counterpart

22. MANAGE SEO/SEM
Play the lead in managing all of Inspirations
for Youth and Families SEM and SEO efforts

23. DISPLAY ADVERTISING
Created Videos and banner for Inspirations
Display advertising campaign

24. LEADS FULLY-INTEGRATED DIGITAL MARKETING CAMPAIGNS
Develop fully-integrated online marketing
campaigns for First Class Vacations involving AB
Testing as well as Ebook, YouTube video, and
landing page creation
EBook Landing Page YouTube

25. HIGHLY SKILLED IN ADWORDS
Launch Google Adwords campaigns on time and
on budget adhering to pre-approved budgets.
Adwords campaigns increase traffic to a
company’s web site
Google Adwords Dashboard displaying Ad Group
Performance

26. STRONG IN MICROSOFT EXCEL
Highly skilled with Microsoft Excel including the
creation of Pivot Tables

27. SPECIAL EVENTS
Point man for trade shows including Internet
World. Also branded and developed a 88 country
international symposium and 20 city product
demonstration tour

28. DIRECT MAIL
Designed and managed direct mail campaigns
including the Canvas 20 City Road Show

29. PRESS RELEASES
Wrote, distributed and pitched to the media
hundreds of Press Releases

30. GOOGLE ANALYTICS
Review web analytics data in regards to who is
actually visiting their web site and their
behavior

31. HOOTSUITE
Over five years experience using Hootsuite to
manage our massive social media network

32. LINK BUILDING
Have garnered over 400 links for Inspiration for
Youth and Families and Cove Center for
Recovery web sites

33. CONTENT MANAGEMENT
Work with internal teams to
formulate content development
strategies

34. SEO WEB SITE AUDITS
Perform website technical audits to
identify areas of concern from a SEO
Perspective

35. CREATE AND COPYWRITE WEBSITE CONTENT
Responsive for writing and editing all web site
content for Inspirations for Youth and Families

36. SEM TOOLS
Utilize SEMrush, SEO Moz, Screaming Frog, SpyFu and
Google Analytics SEM tools to optimize Web sites and
increase domain traffic

37. POWERPOINT
Highly skilled in both Microsoft PowerPoint and
Macintosh Keynote
PowerPoints

38. GOOGLE DOCS
Use GoogleDocs to collaborate and share with
my marketing teams

39. PROJECT MANAGEMENT
Ability to Manage Multiple Projects and
Responsibilities

40. MANAGE/CREATE WEB CONTENT
DEVELOPMENT PROCESS
Well versed in all aspects of the
WordPress Content Management System

41. KEYWORD PLANNER
Utilize wide range of keyword tools
including the Keyword Planner

42. INDUSTRY TRENDS
I stay informed of all the latest industry
trends where I receive number digital
marketing publication each week

43. FIVE YEARS OF SEO EXPERIENCE
Direct all Inspirations for Youth and
Families SEO Initiatives

44. WHO IS SCOTT BRAND?