1. CURRICULUM VITAE
SHIVANKITA CHAVHAN
CONTACT NUMBER – 8879763463
EMAIL ID – shivankitachavhan12@gmail.com
OBJECTIVE:-To secure a challenging job where I can prove and improve my skills and contribute to achieve
organization goal by utilizing my abilities developed through my qualification.
EDUCATIONAL QUALIFICATION:-
* Digital Marketing Course from Digital Vidya.
* Bsc in Hotel management from institute of hotel management Bhopal.
* 10
th
and 12th from Sarafa girl’s school.
SKILLS:DIGITAL MARKETING MODULES FROM DIGITAL VIDYA
* Search Engine Marketing (S.E.M)/Pay-Per-Click (P.P.C).
* Search Engine Optimization (Off page & On Page SEO).
* Social Media Marketing.
* Email Marketing through Mailchimp, customer.io, Getresponse.
* Basic Knowledge of HTML.
*Web analysis.
*Mobile marketing.
*youtube video Creation.
*inbound marketing.
* Data Analytics.
DIGITAL MARKETING PROJECTS:-
1) CREATE EMAIL CAMAPAIGN THROUGH MAILCHIMP/GETRESPONSE: - Mailchimp and get response is an ESP, we
can send out mails to multiple people and make them aware about our brand. These ESP are free for year and
after a year they charge specific amount.
Responsible For:-
* creating email campaign.
* making people aware about brand through creating multiple email campaign.
*Increasing subscribers through mails.
* keep track on words we are using, relevant content, spamy content and images and avoid them and make sure
we are not including it in our email.
2) SEARCH ENGINE OPTIMIZATION: - SEO is all about optimizing or managing our site in such a way so that it looks
on top in google search engine result page. There are two types of optimization on page SEO and off page SEO
Responsible for:
• On page audit on starbucks site and suggest which keyword would be relevant to the site with the help of
MOZ tool, google keyword planner, screaming frog SEO spider for SEO audit etc.

2. • Creating campaign for link building for starbucks keeping in mind about goal,list of influencer and
prioritize based on domain metrics, ego bait and social media influence.
• Link-
https://adwords.google.com/ko/KeywordPlanner/Home?__u=4517912138&__c=6886201543&authuser=
0#start
• Analyzing website through Google analytics.
• Link:-
https://tagmanager.google.com/?authuser=0#/container/accounts/1056593623/containers/6260864/wo
rkspaces/1
•
• Link-
https://adwords.google.com/ko/KeywordPlanner/Home?__u=4517912138&__c=6886201543&authuser=
0#start
SOCIAL MEDIA MARKETING- social media marketing is all about making people aware about your brand
increasing conversion.
• Responsible for :- creating ads using facebook, twitter, instagram, linkedin through choosing niche
audience.
• Automation of post through different tools like buffer, tweetsuit etc.
• Ensuring right post should reach right consumer at right time.
• Creating facebook page and make people aware about it.
• Link-
https://adwords.google.com/ko/KeywordPlanner/Home?__u=4517912138&__c=6886201543&authuser=
0#start
• Using right hashtags on twitter to attract right people, following linked influencer etc.
SEARCH ENGINE MARKETING:- search engine marketing is about paid adds over google search engine
result page. Paid ads are shown on top and bottom of search result page.
RESPONSIBLE FOR:
• Creating account on google adwords and creating campaigns , ad groups and choosing keywords.
• Make sure your ads should look on top of search result page.
• Should always track on quality score of ads by keeping relevancy between keywords and landing page and
navigation.
• Link :-
https://adwords.google.com/cm/CampaignMgmt?authuser=0&__u=4517912138&__c=6886201543#r.ON
LINE&app=cm
• WEB ANALYTICS: web analytics is about analyzing and understanding information and making a data out
of it.
STRENGTHS:-
 Quick learner with the ability to grasp new Technologies .
 Possess good communication skills, self-motivated, pro-active, task oriented and good team player .
 Adaptive and have self-confident.
Computer Skills:- MS-Word ,Excel ,PowerPoint., basic html.
PERSONAL INFORMATION:-
Father’s Name: Vikrant Chavhan
Languages Known: English, Hindi, and Marathi
Date of Birth: October 12, 1994
Marital Status: Single