Scorch - Infographic, Event Marketing & eBook Portfolio

1. Our Work
Infographics | Event Marketing | eBooks
scorchagency.com

2. 67%
Sample Work Products
of ads are served to
unintended targets
Demandbase Infographic
accounts with zero waste
The first 10 seconds of the
page visit are critical for users’
decision to stay or leave.
A Guide to
target account marketing
How to Make Marketing’s Next Move
Traditional
B2B Marketing
target account
Marketing
Focus on Companies
that are Likely Customers
1) You have the ability to
identify and target specific
companies, on your
website and elsewhere
in the digital world.
Quantity Over Quality
Fill the Top of the Funnel,
Deliver at Critical Mass
2) You have the tools and
technology to customize
marketing to those target
accounts in real time and
across the demand
generation cycle.
ATTRACT
of ads are served to
unintended targets
of their ad budgets on target
accounts with zero waste
Custom Experience
Dynamic, personalized
messaging for a unique
experience
engage
The first 10 seconds of the
page visit are critical for users’
decision to stay or leave.
Long Forms
Good Info = High
Abandon
One-size-fits-all
website experience,
and generic
engagement
Targeted Messages
Targeted Messages
Content
CONVERT
2.5%
Up to
30%
of web visitors actually
complete the web form
increase in form
submissions through
shortened forms
Increase website engagement
by as much as 3–5 times
CONVERT
2.5%
Up to
30%
of web visitors actually
complete the web form
increase in form
submissions through
shortened forms
Better Data &
Shorter Forms
Leads come with
detailed and
standardized
company info.
No need for
long forms.
Better Data &
Shorter Forms
Leads come with
detailed and
standardized
company info.
No need for
long forms.
Siloed Data in
Disconnected Tools
No clear link to revenue
or accounts sold.
Siloed Data in
Disconnected Tools
No clear link to revenue
or accounts sold.
Measure
Measure
Uncorrelated Data
Teams are forced to focus on broad
stats such as web visits & time on site.
Calls to Action
Short Forms
Limited Info = Follow
Up Needed
Calls to Action
Short Forms
Limited Info = Follow
Up Needed
Content
Increase website engagement
by as much as 3–5 times
Target Account Marketers
Spend
100%
67%
Long Forms
Good Info = High
Abandon
One-size-fits-all
website experience,
and generic
engagement
Purchase and Serve Ad
Impressions Only to Your
Target Accounts
Waste
You buy 1000’s of ad
impressions hoping to get a
little attention and a decent
click-through-rate.
Custom Experience
Dynamic, personalized
messaging for a unique
experience
engage
Connect Marketing to Revenue
Track accounts' engagement through
the funnel from awareness to sale.
The Only Complete B2B Target Account Marketing Solution
Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target
accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics,
marketing automation, CRM and content management tools to help attract, engage and convert your target accounts,
and then measure across initiatives to show how they're impacting revenue.
Uncorrelated Data
Teams are forced to focus on broad
stats such as web visits & time on site.
Connect Marketing to Revenue
Track accounts' engagement through
the funnel from awareness to sale.
Sources
Advertising Age Custom Webcast: Making B2B Display Ads Highly Effective for B2B Marketers
The Only Complete B2B Target Account Marketing Solution
scorchagency.com
Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target
accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics,
marketing automation, CRM and content management tools to help attract, engage and convert your target accounts,
and then measure across initiatives to show how they're impacting revenue.

3. Sample Work Products
LinkedIn Infographic
scorchagency.com

4. Sample Work Products
Apttus Accelerate Event Marketing
scorchagency.com

5. Sample Work Products
Apttus Dreamforce Event Marketing
scorchagency.com

6. Sample Work Products
Marketo eBook
COLOURING
this book belongs to
scorchagency.com

7. Sample Work Products
Demandbase eBook
S
D
L AY A
ISP
B2B D
ING
MAK
A Guide to Making Display Ads
Highly Effective for B2B Marketers
scorchagency.com

8. Sample Work Products
LinkedIn eBook
scorchagency.com

9. Sample Work Products
LinkedIn Video Production
Click image to see full video.
scorchagency.com

10. Thank You!
scorchagency.com
scorchagency.com