Our Work
Infographics | Event Marketing | eBooks

scorchagency.com
67%

Sample Work Products

of ads are served to
unintended targets

Demandbase Infographic

accounts with zero waste

The ...
Sample Work Products
LinkedIn Infographic

scorchagency.com
Sample Work Products
Apttus Accelerate Event Marketing

scorchagency.com
Sample Work Products
Apttus Dreamforce Event Marketing

scorchagency.com
Sample Work Products
Marketo eBook

COLOURING
this book belongs to

scorchagency.com
Sample Work Products
Demandbase eBook

S

D
L AY A
ISP

B2B D
ING

MAK

A Guide to Making Display Ads
Highly Effective for...
Sample Work Products
LinkedIn eBook

scorchagency.com
Sample Work Products
LinkedIn Video Production

Click image to see full video.

scorchagency.com
Thank You!

scorchagency.com

scorchagency.com
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Scorch - Infographic, Event Marketing & eBook Portfolio

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Scorch - Infographic, Event Marketing & eBook Portfolio

  1. 1. Our Work Infographics | Event Marketing | eBooks scorchagency.com
  2. 2. 67% Sample Work Products of ads are served to unintended targets Demandbase Infographic accounts with zero waste The first 10 seconds of the page visit are critical for users’ decision to stay or leave. A Guide to target account marketing How to Make Marketing’s Next Move Traditional B2B Marketing target account Marketing Focus on Companies that are Likely Customers 1) You have the ability to identify and target specific companies, on your website and elsewhere in the digital world. Quantity Over Quality Fill the Top of the Funnel, Deliver at Critical Mass 2) You have the tools and technology to customize marketing to those target accounts in real time and across the demand generation cycle. ATTRACT of ads are served to unintended targets of their ad budgets on target accounts with zero waste Custom Experience Dynamic, personalized messaging for a unique experience engage The first 10 seconds of the page visit are critical for users’ decision to stay or leave. Long Forms Good Info = High Abandon One-size-fits-all website experience, and generic engagement Targeted Messages Targeted Messages Content CONVERT 2.5% Up to 30% of web visitors actually complete the web form increase in form submissions through shortened forms Increase website engagement by as much as 3–5 times CONVERT 2.5% Up to 30% of web visitors actually complete the web form increase in form submissions through shortened forms Better Data & Shorter Forms Leads come with detailed and standardized company info. No need for long forms. Better Data & Shorter Forms Leads come with detailed and standardized company info. No need for long forms. Siloed Data in Disconnected Tools No clear link to revenue or accounts sold. Siloed Data in Disconnected Tools No clear link to revenue or accounts sold. Measure Measure Uncorrelated Data Teams are forced to focus on broad stats such as web visits & time on site. Calls to Action Short Forms Limited Info = Follow Up Needed Calls to Action Short Forms Limited Info = Follow Up Needed Content Increase website engagement by as much as 3–5 times Target Account Marketers Spend 100% 67% Long Forms Good Info = High Abandon One-size-fits-all website experience, and generic engagement Purchase and Serve Ad Impressions Only to Your Target Accounts Waste You buy 1000’s of ad impressions hoping to get a little attention and a decent click-through-rate. Custom Experience Dynamic, personalized messaging for a unique experience engage Connect Marketing to Revenue Track accounts' engagement through the funnel from awareness to sale. The Only Complete B2B Target Account Marketing Solution Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics, marketing automation, CRM and content management tools to help attract, engage and convert your target accounts, and then measure across initiatives to show how they're impacting revenue. Uncorrelated Data Teams are forced to focus on broad stats such as web visits & time on site. Connect Marketing to Revenue Track accounts' engagement through the funnel from awareness to sale. Sources Advertising Age Custom Webcast: Making B2B Display Ads Highly Effective for B2B Marketers The Only Complete B2B Target Account Marketing Solution scorchagency.com Demandbase is the first targeting and personalization platform for B2B built on the ability to identify your target accounts, wherever they are on the Web. Our solutions integrate into and enhance your existing web analytics, marketing automation, CRM and content management tools to help attract, engage and convert your target accounts, and then measure across initiatives to show how they're impacting revenue.
  3. 3. Sample Work Products LinkedIn Infographic scorchagency.com
  4. 4. Sample Work Products Apttus Accelerate Event Marketing scorchagency.com
  5. 5. Sample Work Products Apttus Dreamforce Event Marketing scorchagency.com
  6. 6. Sample Work Products Marketo eBook COLOURING this book belongs to scorchagency.com
  7. 7. Sample Work Products Demandbase eBook S D L AY A ISP B2B D ING MAK A Guide to Making Display Ads Highly Effective for B2B Marketers scorchagency.com
  8. 8. Sample Work Products LinkedIn eBook scorchagency.com
  9. 9. Sample Work Products LinkedIn Video Production Click image to see full video. scorchagency.com
  10. 10. Thank You! scorchagency.com scorchagency.com

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