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ValuePublishing: Innovative B2B Communication Solutions

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“The special thing about ValuePublishing: We know how to set up multichannel specialist communication in an innovative, smart, sustainable and highly effective manner!”

Our tips for successful collaboration

1. Follow the links to our examples of success.
2. Use our expertise to build up or expand your knowledge and opportunities.
3. Focus 100% on your innovations. We will present these in the media in a contemporary manner and with skill!

About us

ValuePublishing represents a new kind of publication service that has been specially developed by sector experts Michael Seidl and Andreas Weber to present all the relevant topics of drupa 2016 via multichannel communication effectively and sustainably before and during drupa 2016:
 • Online via ValueBlog, e-newsletter and via ValueSocialMedia platforms
• and also customised in print (specialist magazines, specials/direct marketing).
Publication is in German and English. 15,000 contacts are reached directly thanks to our soundly-based knowledge unique to the sector and to networking talent, with in addition a wide reach of up to over 1 million, depending on the topic/content!

Your direct contact for any enquiries: 


Michael Seidl, EMG, Vienna, m.seidl(at)europeanmediagroup.at

Andreas Weber, Value Communication, Mainz, zeitenwende(at)me.com

Published in: Marketing
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ValuePublishing: Innovative B2B Communication Solutions

  1. 1. ValuePUBLISHING Innovative B2B Communication Solutions Calligraphy: Prof. Hermann Zapf drupa 
 2016: 
 Your personal offer!

  2. 2. Touch the Future NOW! We proudly present our smart and
 innovative B2B communication solutions.Our unique multi-channel approach will serve you to attract new target groups out of the cultural and creative industries. ValuePUBLISHING
  3. 3. Michael Seidl and Andreas Weber are very happy to share their expertise. ”Extraordinary innovations for print, visual communication and multichannel are part of our DNA.“ ValuePUBLISHINGImFoyerderMesseDüsseldorf.
 Nacheinemwunderbarendrupa-Meeting!
  4. 4. Touch the Future NOW! Ourmultichannelapproachhelps to engagenew relevanttargetgroups outoftheculturaland creative industries.Ourtargetistoestablish innovationsforprofitablegrowth muchfasterandsustainable. ValuePUBLISHING
  5. 5. ValuePUBLISHING Innovative technologies & solutions must also be communicated in a consistently innovative way! Per ValueBlog Dialog: Top-Level Interviews Per ValueBlog Stories: Exclusive reports, plus expert comments 
 on current case studies Per ValueRealTime Stories: Valuable Posts/Photos/Videos in real time ValueBlog is certified/listed by ISSN 2364-7639
  6. 6. Our Expertise + our Contacts = Your Benefit ValuePUBLISHING ”Excellent. ValuePublishing solutions fits to our drupa 2016 approach! Its hitting our demand to market disruptive innovations for the print and paper industries.“ — PATRICK WACZLAK, VP GLOBAL SALES, BW PAPERSYSTEMS.
  7. 7. Our Expertise • We offer highly effective professional B2B communication 
 solutions in real time — beyond traditional PR and advertising! • We address new markets and contacts in new ways for 
 sustainable profitable growth. • We are able to interact with tens of thousands of contacts and to measure the success of our customers in real time. ValuePUBLISHING
  8. 8. Our Contacts • Over 15,000 validated personal contacts via our Online Networks and Business Communities — reachable to set up a dialog. • Related to the specific communication topics we create over 1 Million Gross Reach and ten of thousands of interactions. • We reach executives from over 100 countries.
 Because of the economic strength the german speaking countries have a big impact.Nevertheless our main focus is on 29 European countries. ValuePUBLISHING
  9. 9. Your Success — Driven by our Solutions! Smart Storytelling — Based on our experience in all relevant media channels we develop compelling, emotive, perfectly staged stories. 
 ValuePUBLISHING
  10. 10. Your Success — Driven by our Solutions! Conversation Management — Interaction and dialogue rather than push communication! ValuePUBLISHING
  11. 11. Your Success — Driven by our Solutions! Dynamic Networking — ”Quality meets quantity“. 
 Ongoing integration of the current market perspective 
 leads to customer centricity. ValuePUBLISHING
  12. 12. USP: Driven by our high level expertise we provide a very smart and focused connectivity to executives and experts of the cultural and creative industries* as a linchpin for successful innovation in the economy as a whole! *According toresearchresultsbytheGermanGovernment: 1.5millionemployees,
 € 146billion annualturnover(crisissafe!)andagross value of> €65billion.—SeeAppendix. ValuePUBLISHING
  13. 13. Your benefit to secure your drupa invest: 1. Increase in time the best attention for your drupa 2016 offer. 2. Gain new contacts to experience your showcase. Specially those with a high innovation demand. ValuePUBLISHING
  14. 14. The best way to collaborate successfully: 1. Please read carefully our success stories. 2. Use our expertise to re-fresh your communication knowledge and to enhance your communication efforts. 3. It is all about to set up one hundred percent your focus on your new offer. We do the rest to communicate it very successfully. ValuePUBLISHING
  15. 15. ValuePUBLISHING Innovative B2B Communication Solutions Please get in touch soon to achieve your unique personal Value solution. ImFoyerderMesseDüsseldorf.
 Nacheinemwunderbarendrupa-Meeting!
  16. 16. ValuePUBLISHING Innovative B2B Communication Solutions CONTACT Michael Seidl, EMG, Vienna https://at.linkedin.com/pub/michael-seidl/1/836/68a/de
 
 Andreas Weber 
 Value Communication, Mainz
 https://de.linkedin.com/in/andreasweber/de ImFoyerderMesseDüsseldorf.
 Nacheinemwunderbarendrupa-Meeting!
  17. 17. ValuePUBLISHING APPENDIX 1. Reach and Measure/Evaluation
  18. 18. ValuePUBLISHING Amazing reach via Multichannel Wecombinetwolevels which characterize our effective approach: 1. Digital: More than 15,000 direct contacts through our well established Social Media Networks (via Facebook,Twitter,LinkedIn, XING ,Google+,Slideshare,Value Blog),with viral effects,in the lead up to 1.5 million Gross Reach per single theme with interaction rates up to 240,000 users. 2. Analog: More than 50,000 Print recipients of our drupa special edition via EMGroup,supplemented by an eBook. 
 Notes:WepublishinEnglishandGerman./Online,wereachusers inover 100countriesaround theworld,theGerman- speakingcountriesmakesupabout 55%./ForDrupa 2016,withourprint editionswewill reach readersfrom 29 European countries./Numeroustrademedia publishers andleading associations useour online publicationsasan important source of knowledge.Andtheyshareittocreatefurthermultipliereffects./Forallourprojectswecan providepreciseevaluations concerningreach,interactions,etc.to optimizeongoing campaigns.
  19. 19. ValuePUBLISHING Examples for evaluations Blog post about 4D Printing and #IoT. Our evaluation reports are always related to actions or topics in real time.Not only reach / interactions,but also many other parameters shall be established depending on the platform.As for example countries,industries, professions,age,gender etc. PostaboutPrint- Innovationdated Nov.toDec.2015
  20. 20. ValuePUBLISHING APPENDIX 2. Validated Results and Case Studies
  21. 21. ValuePUBLISHING #drupamc 2016 | Results Real-Time Report Düsseldorf, 29 Feb to 2 March 2016
  22. 22. ValuePUBLISHING — #drupamc 2016 impressions
  23. 23. #Print wins! ValuePUBLISHING as well! Our Social Media activities for #drupamc 2016 
 Great results via @ValueCommAG+@zeitenwende007 #1 in Real-Time Gross Reach (>750k via Twitter, 
 Storify, ValueBlog, LinkedIn, Facebook, XING 
 and Google+ from Feb, 29th to March, 3rd) #1 in Interaction (>100k, 67 countries involved) #1 in Smart Storytelling (>300 Posts with text 
 messages, posts and >50 short Videos) #1 in Google’s Search Ranking for #drupamc #1 in Content Quality via expert comments, 
 Video Selfies, fun actions :-) which got re- tweeted by vendors, agencies, publishers, colleagues and new contacts. —Date: March 4th, 2016 Notes. Source for Twitter stats: Hashtrack. Source for Value Stats in total via the analytics tools provided by Wordpress, Facebook, Xing, LinkedIn. — Less than 10% of the #drupamc attendees were able to tweet (properly); vendors like Xerox created a huge reach with their corporate PR messages, but on a very low interaction level. All of them shared ValuePublishing content as well. So we covered in total >40% of the shared content.
  24. 24. Heidelberger Druckmaschinen AG Task: Validate the new corporate strategy and the drupa 2016 approach ”Simply Smart“. Results: Real time report via Value Blog and ValueSocial Media platforms gained more than 24,000 Viewers in less than 48 hours. 
 — In addition the ValueDialog Interview with Harald Weimer, member of the Management Board, gained a high awareness internally and externally (+80 countries around the globe, via ValueBlog and Pulse/LinkedIn). ValuePUBLISHING Innovative B2B Communication Solutions Highly Effective Cases http://wp.me/p2C5zg-17A
  25. 25. Zünd Systemtechnik AG, Switzerland
 Campaign started in June 2015 Task: Profiling of a family business as a global innovation leader Results: Per CEO interview (Blog Post English / German) more than 10,000 readers in 54 countries; increased effects due Value Social Media accounts 
 (FB, Twitter, LinkedIn, XING and Google+); Gross Reach over 150,000 readers / users; additional double page via EMG’s Print Magazine (D/A/CH 
 plus Europe) with approximately 25,000 copies. ValuePUBLISHING Innovative B2B Communication Solutions Highly Effective Cases http://wp.me/p2C5zg-Fj
  26. 26. #Golden Pixel Award, Vienna/Austria
 Award since 2001 — currently in November 2015 Task: Competition across industry boundaries to celebrate the best-in-class applications in print and publishing. Accessible by manufacturers, printers, agencies and corporate communication departments to position itself in the best way and to push innovations. Results: All in all thousands of submissions and hundreds of winners were publicized. Not only in Austria, but far beyond the country's borders. Special communication mix: Festive Gala plus reports in the print, online / social, on Youtube and Facebook PLUS exhibitions at trade fairs (such as the leading trade show drupa in Düsseldorf/Germany). ValuePUBLISHING Innovative B2B Communication Solutions
  27. 27. ValuePUBLISHING Innovative B2B Communication Solutions #Canon Expo 2015, Paris/France Campaign mid of October 2015 Task: pre- and post-communication, live coverage. Results: in less than 24h real-time publishing of 15 short videos incl. posts with comments on the Canon Expo visitor’s experience and benefits; over 10,000 viewers and >500 interactions in 24h via Value Social Media accounts (focus on Facebook); FB posts got converted and added into Value Blog stories and technical background articles in EMG’s print magazines (additional coverage: >25,000 readers). Andreas Weber live at Canon Expo http://wp.me/p2C5zg-OF
  28. 28. #XUG15eu — Multi-Channel Conference in Berlin | Start in April 2015 Task: Maximum attention to a highly complex and highly specialized issue for innovation of communication and marketing campaigns. Results: Gross Reach by 1.5 million readers / users in less than 72 hours (industry record!); lasting impact by additional blogpost who still see action even after months; increased effects due specified printed matters / trade magazines. ValuePUBLISHING Innovative B2B Communication Solutions Highly Effective Cases
  29. 29. Our own case: Kommunikationsparadies — Restart in 2016 (in german and english language) Task: Introduction of our latest valuable communication activity in a smart way. Results: Beside our usual Blog posts and Social Media activities we choose slideshare.com to attract 
 a new audience. We were able to attract 10.060 viewers in less than 20 hours. BENCHMARK! ValuePUBLISHING Innovative B2B Communication Solutions Highly Effective Cases
  30. 30. ValuePUBLISHING APPENDIX 3. New Markets: Facts & Figures of the Cultural and Creatives Industries
  31. 31. Based on the relevant facts of the annual monitoring of the German Government, we developed the ValuePublishing multi- channel systematics,acting personally/ individually plus mass customized 
 at the same time. ValuePUBLISHING Innovative B2B Communication Solutions
  32. 32. ValuePublishing is able to transform the recommendations of the German Government 
 into relevant actions and activities to convert innovation into profit.
  33. 33. Unlike in the traditional industries like the automotive sector in the cultural and creative industries there exist not only a few players, but many small and agile ones. Fits perfectly to our multi- channel approach. All basic facts are validated and available for free (in german language). http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2014,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf It is possible to transfer the learnings to other countries!
  34. 34. [Quelle: http://www.kultur-kreativ-wirtschaft.de/KuK/Redaktion/PDF/monitoring-wirtschaftliche-eckdaten-kuk-2013,property=pdf,bereich=kuk,sprache=de,rwb=true.pdf]
  35. 35. Eleven submarkets are bundled in the cultural and creative industries (CCI).
 They represent in the overall economy the engine for innovation! NOTE: 
 All submarkets react to relevant topics and messages delivered by multichannel communications. Cinema/Movie Book Publishing Art & Galeries Radio/Broadcasting Theaters Architecture Music Design Media/Press Market Advertising Others
  36. 36. Example #1 for validated indicators characterizing the CCI in detail.Source: Monitoring 2014.
 NOTE: In the years 2012 to 2014 about 85 % of companies have implemented innovations.
  37. 37. Example #2 for validated indicators characterizing the CCI in detail.Source: Monitoring 2014. High priority is given to the design industry,SW/Games,Advertising,Art and Architecture.

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